Tera Humphrey
Richardson,TX
Summary
A results-driven senior marketing professional with a proven record of accomplishments in marketing and communications management. Demonstrates expertise in developing and executing innovative and impactful marketing strategies that yield measurable outcomes. Utilizes technical proficiency and business insight to align company objectives with customer expectations, ensuring high levels of customer satisfaction. Expertise includes: Branding Analytics Project Management Public Relations Advertising Strategic Planning Content Development Digital Marketing Editing Product Marketing Corporate Communication Web Technology
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Marketing Communications Consultant
HCSC - Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Richardson, TX
08.2021 - 02.2025
- Company Overview: A health benefit solution company serving nearly 23 million people across the United States through a portfolio of health and ancillary products.
- Supported specialty, large, and national market sales, and account management teams with custom marketing solutions.
- Created targeted communications for over 100 groups, utilizing analytics to develop campaigns across different media, leading to more than 480 customized deliverables each year.
- Developed project tracking and analytics for both production and non-production deliverables, providing insights into trends and project forecasting for group deliverables.
- Coordinated updates with stakeholders for 80+ groups, custom websites, and internal SharePoint sites.
- Health benefit solution company serving nearly 23 million people across the United States through a portfolio of health and ancillary products.
Director of Marketing
TOFF Sprayed-On Bedliners
Dallas, TX
03.2019 - 12.2019
- Company Overview: A chemical supplier for the specialty aftermarket pickup truck accessory marketplaces, focusing on high-pressure and cartridge bedliner applications, and providing dealership fixed operations with opportunities to grow pickup truck margins.
- Developed market and territory reports for the aftermarket accessory truck market to align brand messaging, image, and support for targeted strategic growth.
- Facilitated the corporate strategy process with the senior management team to align the corporate mission and vision with strategies.
- Worked with agency assets to update the logo, artwork, website, and social media platforms to align with dealerships and the consumer truck market.
- Launched a corporate communications program with a monthly newsletter to drive employee pride, engagement, and buy-in of the corporate vision and values.
- Established and managed prospect and client databases, marketing transitions for new company acquisitions, and file management.
- Managed the rebranding of all administrative, sales collateral, point of purchase materials, specialties, and technical literature.
- A chemical supplier for the specialty aftermarket pickup truck accessory marketplaces, focusing on high pressure and cartridge bedliner applications, and providing dealership fixed operations with opportunities to grow pickup truck margins.
Marketing Communications Specialist
Hempel North America
Dallas, TX
04.2014 - 12.2018
- Company Overview: A world-leading coatings supplier for the decorative, protective, marine, container, and yacht marketplaces, focusing on advanced research, development, and production techniques.
- Defined highly effective marketing strategies, developed innovative materials, and facilitated both internal and external communications to drive sales of company products and services.
- Created digital content for system applications, project features, meetings, operational excellence programs, social media properties, and coordinated media coverage for brand project features.
- Directed event management and provided creative support for applicator training seminars, contractor and distributor open houses, customer entertainment, and certified AIA training events.
- Led trade show management and coordination for national and regional shows, held product launch campaigns with effective marketing materials, and helped the staff with creative development.
- Developed inputs related to market intelligence from regions and product lines, and led marketing operations and marketing programs based on input from customers and sales teams.
- Built effective marketing and communication plans for new product adoption within customer promotions, and developed the product roadmap, aligning continuously with markets and stakeholders.
- Worked in close collaboration with cross-functional teams, including program management, and handled quarterly reports to monitor progress, and delivered elements of strategic planning processes.
- Demonstrated excellent practice in digital marketing, guided benchmark competitor programs for evaluating gaps, and presented data-driven recommendations to leadership teams.
- A world-leading coatings supplier for the decorative, protective, marine, container, and yacht marketplaces, focusing on advanced research, development, and production techniques.
Communications Manager
Titus HVAC
Plano, TX
05.2007 - 04.2014
- Company Overview: A leading manufacturer of engineered air-distribution equipment in the commercial HVAC industry.
- Owned accountability for conveying the organization's internal and external messages by creating marketing materials and communicating them with employees, and other business stakeholders.
- Managed a public relations agency in media outreach, conducted online training for the sales representatives, and coordinated the production of the product catalog and advertising buys.
- Administered an online literature site stock, developed and managed online marketing programs, and coordinated annual sales meetings, conferences, and hospitality events for in-house reps and CES training.
- Planned and managed trade shows, created motion graphics presentations, and procured byline article opportunities through media outreach with trade publications and journals.
- Produced an industry-leading newsletter for the domestic and international sales force, and managed the development of a print-on-demand program for the personalization of corporate literature.
- Monitored the market environment to understand market potential, developed insights into customer priorities, and worked with team members to render insights into practical business actions.
- A leading manufacturer of engineered air-distribution equipment in the commercial HVAC industry.
Business Manager
Jetstream Public Relations
Dallas, TX
01.2004 - 04.2007
- Company Overview: The agency specializes in public relations and publicity, serving a wide range of business clients in Texas.
- Managed operations, coordinated printing, and developed presentations and proposals for new business.
- Maintained client media clip books and valuations for monthly reports.
- Developed and maintained employee timesheets, and a billable-time database.
- Created and managed a Google Ad campaign to boost qualified site visitors for a national technology client.
- The agency specializes in public relations and publicity, serving a wide range of business clients in Texas.
Education
BA - Public Relations & Journalism, World Affairs & Japanese
Baylor University
Skills
- Branding
- Analytics
- Project Management
- Strategic Planning
- Content Development
- Digital Marketing
- Editing
- Product Marketing
- Web Technology
- Adobe Design Suite
- Sitecore
- SharePoint
- Ziflow
- Wrike
Certification
- PADI Certified Rescue Diver
- CPR and AED Certifications
Professional Highlights
- Developed tailored communications for 100+ groups, producing 480+ custom deliverables annually.
- Rebranded TOFF Sprayed-On Bedliners with an updated logo and comprehensive digital marketing program.
- Created and implemented a $300,000 marketing plan for NEOGARD, generating $750,000 in revenue.
- Managed trade shows, generating $500,000.
- Rebranded NEOGARD commercial construction brand by leading website development.
- Performed ongoing market research to increase sales opportunities.
Timeline
Senior Marketing Communications Consultant
HCSC - Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2021 - 02.2025
Director of Marketing
TOFF Sprayed-On Bedliners
03.2019 - 12.2019
Marketing Communications Specialist
Hempel North America
04.2014 - 12.2018
Communications Manager
Titus HVAC
05.2007 - 04.2014
Business Manager
Jetstream Public Relations
01.2004 - 04.2007
BA - Public Relations & Journalism, World Affairs & Japanese
Baylor University
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