Nylah McDonald
Marketing Manager
Charlotte,NC
Summary
Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented many lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Manager
Tif Designs Inc.
Charlotte, NC
2020.03 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Implemented successful marketing and promotional strategies worth over $250K in yearly revenue.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Maintained complete database of files, contacts and project materials.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
Childcare Director
Magnificent Minds Childcare
Charlotte, NC
2021.01 - 2021.11
- Planned and monitored curriculum and program activities and liaised with teachers to create fun and engaging learning experiences.
- Recruited, selected and retained high-quality staff to reduce turnover and foster stability.
- Modernized instructional plans and educational approaches to enhance student learning.
- Established and optimized program schedules to cover planned needs while capitalizing on opportunities to improve student learning.
- Collaborated on strategies to enhance student learning and behavior alongside parents and teaching staff.
- Operated under licensing guidelines to protect health, safety and well-being of children.
- Managed program paperwork and child records to comply with state requirements.
Professional Makeup Artist
Clinique Cosmetics
Greensboro, NC
2018.03 - 2019.03
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
- Employed variety of cosmetics to produce fresh looks, enhance facial features and manage skin tone.
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection.
- Maintained sales goal of $1,000 per day.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Consistently received positive performance reviews from guests.
Education
High School Diploma -
Independence High School
Charlotte, NC 2011.08 - 2015.06
BBA - Accounting And Business Management
North Carolina A & T State University
Greensboro, NC 2015.08 - 2019.05
Skills
Market Positioning
Budgeting and Allocation
Public and Media Relations
Client communication
Analytical and Critical Thinking
Decision Making
Timeline
Childcare Director
Magnificent Minds Childcare
2021.01 - 2021.11
Marketing Manager
Tif Designs Inc.
2020.03 - Current
Professional Makeup Artist
Clinique Cosmetics
2018.03 - 2019.03
BBA - Accounting And Business Management
North Carolina A & T State University
2015.08 - 2019.05
High School Diploma -
Independence High School
2011.08 - 2015.06