Christine Vallrugo
Cape Coral,FL
Summary
Dynamic and results-driven sales leader with extensive experience in SaaS sales, directing operations, and driving revenue growth. Proven track record in strategic planning, client relationship management, and team leadership. Adept at fostering collaboration across departments, developing innovative sales strategies, multi-screen strategies and delivering exceptional business outcomes.
Overview
8
8
years of professional experience
Work History
OTTera
Director of Sales Operations
10.2023 - Current
- Conduct prospect discussions focused on FAST channel and OTT/CTV application development, platform distribution, and monetization strategies, ensuring tailored solutions for client needs.
- Collaborate with content publishers to identify and target key FAST platforms, securing distribution opportunities for their content and channels while maximizing reach and visibility.
- Maintain and strengthen client relationships, driving retention and growth within key accounts through proactive account management and strategic partnership development.
- Lead strategic planning and implementation of sales operations processes to drive revenue growth and improve sales team efficiency.
- Create KPIs for the sales team and trained teams on CRM and sales tools while maintaining industry knowledge and competitive analysis.
- Analyze and utilize sales team metrics to hold the team accountable and motivate members, leading to enhanced performance.
- Oversee cross-functional teams to ensure seamless client integration and comprehensive migration paths.
- Maintain accurate product documentation and coordinated with stakeholders on features, roadmap, and release cycles.
- Develop and manage sales, marketing, and social media materials, supporting the design team and overseeing www.ottera.tv.
Float Left Interactive
Chief Operating Officer
06.2022 - 10.2023
- Successfully facilitated the sale of Float Left to OTTera in 2023, demonstrating strategic vision and negotiation skills.
- Directed the development and implementation of operational policies and procedures, ensuring alignment with organizational goals and budgets.
- Led sales and account management efforts, achieving significant revenue growth and high customer satisfaction.
- Developed and executed comprehensive business plans encompassing sales, product, and marketing strategies with clear performance objectives.
- Managed budget allocations to maximize revenue and optimize operational expenses.
Float Left Interactive
Director of Sales
06.2021 - 06.2022
- Spearheaded strategic sales initiatives, driving revenue growth and expanding market reach.
- Cultivated long-term partnerships with key clients, enhancing loyalty and retention.
- Collaborated with product development teams to deliver innovative solutions, fueling sales expansion.
- Negotiated lucrative agreements, significantly increasing company revenue and market presence.
- Managed the sales pipeline and provided timely performance updates to executives.
- Delivered accurate sales forecasts and comprehensive reports to guide executive decision-making.
Effectv - A Comcast Company
Interactive Account Executive
11.2017 - 06.2021
- Expert in multi-screen media, proficient in Regional, National, Local, and Tier III Auto sectors.
- Led discussions on digital video, linear television, audience-based buying, and analytics to showcase Effectv solutions.
- Creation and delivery of customized cross-media campaigns, leveraging cutting-edge platforms for business expansion.
- Streamlined campaign processes for efficiency and growth, from implementation to attribution.
- Significantly contributed to digital business growth in Chicago, achieving year-over-year increases of 178% in 2018 and 124% in 2019.
A. Eicoff & Company
Account Coordinator
07.2016 - 11.2017
- Collaborated closely with SVP and CEO to drive new business development through strategic initiatives.
- Led prospecting efforts and facilitated meetings, fostering cross-departmental synergy.
- Implemented LinkedIn and blog/newsletter marketing strategies to expand lead generation channels.
- Supported website maintenance and enhancement initiatives in coordination with various departments.
- Developed and managed a comprehensive presentation database and new business materials for proposals.
- Conducted competitive analysis and market research to inform new business strategies.
Education
Bachelor of Sciences - BS, Marketing
Northern Illinois University
DeKalb, IL05-2016
Skills
Soft Skills:
- Team Leadership
- Communication
- Collaboration
- Problem-solving & Adaptability
- Strategic Thinking
Hard Skills:
- Sales Processes
- Strategy Development
- Data Analysis & Forecasting
- Account Management
- Team Development
Timeline
OTTera
Director of Sales Operations
10.2023 - Current
Float Left Interactive
Chief Operating Officer
06.2022 - 10.2023
Float Left Interactive
Director of Sales
06.2021 - 06.2022
Effectv - A Comcast Company
Interactive Account Executive
11.2017 - 06.2021
A. Eicoff & Company
Account Coordinator
07.2016 - 11.2017
Bachelor of Sciences - BS, Marketing
Northern Illinois University
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