Taylor Wright
Summary
Current MBA Candidate with Clemson University specializing in Digital Brand Communications. Seeking an entry level position in branding or communications that will highlight skills in developing and executing creative, marketing strategies within a dynamic team environment. I have the ability to control the narrative with proactive plans and exceptional writing abilities. Goal-oriented and strategy focused individual with a positive attitude and a commitment to operational excellence.. I am passionate about creating and delivering impactful and engaging stories that showcase value and vision within the company.
Overview
7
7
years of professional experience
Work History
Communications Coordinator
Endeavor Greenville
11.2021 - 07.2023
- Wrote and edited content for operations, marketing and public relations needs.
- Produced 10-15 new pieces of content for Endeavor’s social media channels (Facebook, LinkedIn, Twitter and Instagram).
- Evaluated analytics data such as CTR, follower growth, and conversion leads on Sprout and Google Analytics to drive continuous improvement in messaging effectiveness and audience targeting.
- Streamlined relationships with media partners (GVLtoday) and PR agency, and provided occasional project support including research and writing.
- Boosted audience engagement by 15% on average through creative content creation for social media platforms.
- Generated clear, concise and original verbiage for written communications and maintained consistency across channels to fully support short- and long-term goals.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press.
- Created compelling visual assets such as infographics and presentations to enhance message retention among target audiences.
- Conducted comprehensive market research to identify opportunities for expanding company''s reach and influence.
- Built strong relationships with key media contacts to ensure favorable coverage of company news and events.
- Leveraged analytics to optimize communications strategies, better targeting audiences, and achieving desired engagement and responses.
- Delivered clear, concise reports to senior leadership on effectiveness of various communication strategies.
Account Coordinator
EP + Co
10.2020 - 11.2021
- Optimized daily internal and client status reports to ensure timelines of projects
- Delivered 15-20 monthly projects by trafficking and overseeing each creative (marking up client revisions, routing files, getting approval, maintaining internal and external communication throughout)
- Aided in creating projects within internal software to create estimates.
- Achieved goals for clients using various methods (geo-tracking, CRM, etc.) to best determine where and how customers communicated with clients
- Streamlined communication between clients and internal teams for seamless project execution.
- Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
- Coordinated meetings, calls, and demos for 3-5 person account management team.
- Fostered a positive work environment by actively participating in team-building activities and demonstrating commitment to the success of coworkers and clients alike.
- Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
- Updated internal databases with account information to maintain concise, clear records.
- Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
- Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.
- Collaborated with creative teams to develop compelling advertising campaigns tailored to clients'' needs.
Dance Director
Upstate Carolina Dance Center
08.2017 - 05.2024
- Choreographed 10-20 performances yearly for individuals and groups.
- Created and executed strategic plans outlining artistic vision, growth objectives, and organizational goals providing a clear roadmap for future success.
- Facilitated team meetings regularly to review progress towards goals and address any concerns or challenges faced by company members.
- Delivered constructive feedback during rehearsals leading to noticeable improvements in both individual dancer technique as well as overall group cohesion onstage performances.
- Implemented effective rehearsal schedules for improved dancer preparation and performance quality.
- Coordinated with stage managers, lighting designers, and sound engineers to ensure seamless event execution.
- Mentored over 100 dancers in honing their skills through personalized coaching sessions tailored to individual strengths and weaknesses.
- Developed strong communication channels between performers, technicians, designers, and other stakeholders involved in each production process.
- Cultivated partnerships with local schools and colleges to offer workshops and masterclasses for students interested in pursuing dance as a career or hobby.
- Oversaw marketing efforts such as social media promotion, print materials distribution, website management, resulting in increased ticket sales and audience engagement.
- Recruited top talent for dance company auditions, maintaining a high standard of artistic excellence within the ensemble.
- Conducted regular evaluations of dancer performance levels identifying areas needing improvement while also recognizing exceptional talent deserving of recognition or promotion opportunities.
- Enhanced dance performances by developing creative choreography and production concepts.
- Collaborated with costume designers to create visually stunning outfits for various shows and productions.
Education
MBA - Digital Brand Communications
Clemson University
Clemson, SC08.2024
Bachelor of Science - Marketing
Clemson University
Clemson, SCSkills
- Web Content Management
- Internal Communications
- Community Engagement
- Forecasting
- Branding
- Account Management
- CRM Software
- Quality Control
- Account oversight
Timeline
Communications Coordinator
Endeavor Greenville
11.2021 - 07.2023
Account Coordinator
EP + Co
10.2020 - 11.2021
Dance Director
Upstate Carolina Dance Center
08.2017 - 05.2024
MBA - Digital Brand Communications
Clemson University
Bachelor of Science - Marketing
Clemson University
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