Cade Green

March 2024 - Current
Territory Manager, Orthofix Medical | Nashville, Tennessee

• Conduct cold calls on clinics to expand business outreach.
• Implement targeted outreach strategies to clinics, establishing initial contact and showcasing the benefits of partnering with Orthofix.
• Utilize effective communication and persuasion techniques to address potential concerns and generate interest in our services.
• Onboard new clients
• Provide comprehensive guidance and support to clients during the integration phase, addressing any questions or concerns, and ensuring a positive experience.
• Manage day-to-day orders and logistics.
• Implement efficient order management systems to enhance productivity and minimize operational challenges.
• Plan and execute client dinners and lunches as part of relationship-building initiatives
• Foster a positive and collaborative atmosphere during these events, allowing for open communication and strengthening connections with key clients.
• Manage patient interactions from Day 1 of order until they are finished using the product
• Manage distributors, fitters to ensure the territory is running efficiently

• Tapped into extensive experience gained in the previous role, instilling confidence within OsteoCentric Technologies to entrust me with the development of the virgin territory in Tennessee
• Proactively conducted regular cold calls to local clinics and hospitals, leveraging prior expertise to strategically expand the company's presence in the region
• Organized and facilitated weekly surgeon lunches and dinners, utilizing established skills to build and maintain strong relationships while educating stakeholders on the platform technology
• Successfully managed distributors, actively participating in any meetings they organized, showcasing the capability developed through prior roles
• Took charge of running events tailored for residents and fellows, applying knowledge from past experiences to contribute to the educational aspect of the role and enhance brand visibility
• Demonstrated strong negotiation skills in securing contracts with hospitals and surgery centers, a testament to the confidence placed in my abilities by the company.

• Collaborated cross-functionally with sales, engineering, executive team, and operations to ensure cohesive communication and strategy implementation
• Demonstrated a keen interest in sales, actively participating in sales meetings, providing on-field support for representatives covering trauma cases, and engaging in surgeon dinners and training sessions
• Conducted in-depth market research to gain a comprehensive understanding of the industry landscape
• Contributed to the development of surgical technique guides and case studies, aligning with the insights gained from hands-on experience in the field and interactions with surgeons
• Led social media campaigns, effectively promoting the brand and its innovative products to a wider audience
• Managed technology demonstrations for sales and marketing teams, ensuring a seamless and impactful presentation of our products
• Oversaw sales collateral for trade shows, leveraging a deep understanding of industry trends to create materials that resonated with potential clients
• Actively engaged in product development labs, acquiring a practical understanding of the technology and its applications
• Covered Trauma and SI-Joint Fusion Cases, gaining valuable firsthand experience in surgical settings
• Managed relationships with Key Opinion Leader surgeons, leveraging these connections to strengthen the brand's reputation and credibility in the medical community.