Cadizsh Norford
Miami,FL
Summary
Dynamic business development expert with a proven track record as a top sales performer, adept at exceeding expectations in competitive markets. Expertise in brand management, product launches, and penetrating new territories contributes to driving revenue growth. Skilled in engaging specialists and customers, leveraging deep knowledge of innovative products and market trends to deliver impactful solutions. Committed to fostering growth within a forward-thinking organization that values creativity and excellence.
Overview
7
7
years of professional experience
Work History
Corporate Sales Manager /Business Development Manager
One Ocean Condo Partnership Miami Beach
Miami Beach, FL
09.2018 - Current
- Performed in-depth market analysis to identify emerging trends and competitive pricing strategies.
• Created accurate sales forecasts to guide strategic planning and resource allocation.
• Formulated innovative revenue growth strategies that enhanced overall profitability.
• Managed client relationships effectively to ensure high levels of satisfaction and retention.
• Executed lead generation initiatives that significantly increased the sales pipeline.
• Negotiated successful sales contracts that maximized value for both the company and clients. - Monitored changes in the competitive landscape to ensure a competitive edge.
- Developed and implemented strategic sales plans to increase profits and customer satisfaction.
- Assessed current trends in the marketplace to adjust product offerings accordingly.
Co Founder / Wellness Coach
Mind Muscle Motivation LLC
01.2018 - Current
- Company Overview: mmmsquad.com
- Services offered include personal training, both in person and virtual, program building / writing, stretch therapy, corporate wellness, and residential wellness
- Products offered include vegan, paleo, and vegetarian recipes books
- Assess anterior and lateral views in the physical overhead squat assessment to check for any compensation and/or musculature imbalances to better develop the five kinetic chain checkpoint
- Mmmsquad.com
Assistant Leader Of DPT
Life Time
Pinecrest, FL
02.2024 - 02.2025
- Conducted regular meetings with staff members to discuss performance issues and provide feedback.
- DPT private book of business: $21k monthly EFT revenue.
- Set specific goals for projects to measure progress and evaluate end results.
- Worked closely with human resources to support employee management and organizational planning.
- Monitored operations and reviewed records and metrics to understand company performance.
- Wrote and submitted reports on industry trends, prompting managers to develop business plans.
- Organized special events such as holiday shopping days or seasonal promotions.
- Coordinated training programs for new employees.
- Analyzed company's expenditures and developed financial models.
- Developed promotional campaigns that increased overall sales volume.
- Managed cash registers, credit card transactions, returns and exchanges.
- Provided guidance and mentorship to junior team members.
- Developed customer service initiatives to improve customer satisfaction ratings.
- Evaluated needs of departments and delegated tasks to optimize overall production.
- Built relationships with participants through positive attitude and communication.
- Provided leadership and direction to team members in order to meet organizational goals.
- Facilitated training sessions for new employees on company policies and procedures.
Fitness Ambassador / Operations
Highgate at The Elser Hotel & Residences
Miami, FL
01.2023 - 02.2024
- Ensure fitness facility is maintained, cleanly, and operable
- Assist guests and residents with using machines and equipment properly to ensure comfortability and safety
- Help set up and break down fitness studios before and after classes
- Elevate guest and resident experience in fitness facility through ensuring there is always beverages, towels, etc stocked and visible
- Work directly with hotel and residential engineering team as well as fitness equipment vendors when work orders need to be placed
- Assist with inventory
- Participant for all social media content creation
Director of Fitness
Fisher Island Club
Miami Beach, FL
09.2022 - 01.2023
- Company Overview: Forbes 5 star trained
- Forbes 5 star trained
Athlete
Sports Research
, Virtual
11.2020 - 01.2023
- Social media ambassador
- Digitally and socially market and advertise Sports Research products
Lead Stretch Therapist
Fast Twitch -- An Under Armor Facility
Miami, FL
11.2018 - 11.2022
- Company Overview: Private professional athletic training facility
- Worked with pro athletes like Jamal Mashburn
- 96% retention rate for both personal training and group clients
- Instructed 6+ class modality formats
- Successfully had crossover from group class to PT, and vice versa, client participation
- Developed stretch therapy program that didn't exist when I was hired
- Most chosen associate for large corporate and community events
- Filmed for exhale On Demand virtual class platform
- Private professional athletic training facility
Group Fitness Instructor / Personal Trainer
Exhale
Miami, FL
11.2018 - 11.2022
- Some specific client cases I worked with include: deep six external rotator discomfort, excessive lean due to tight hip flexors, abs, gastrocnemius, and knee valgus
Group Fitness Instructor
Equinox
Miami, FL
10.2020 - 09.2022
- Instructed 6+ class modality formats
- Averaged 17-25 people per class
Virtual Group Fitness instructor / Coach
ClassPass
, Virtual
04.2020 - 09.2021
- Hosted weekly livestream fitness classes to ClassPass members
- Created Mind Muscle Motivation studio page within the ClassPass app where on demand virtual classes were available
Founding on demand / virtual fitness instructor
Thrvly
, Virtual
10.2020 - 01.2021
- Instructed on film for on demand / virtual classes for thirvly.com
Stretch Therapist
Miami Beach Family and Sport Chiropractic Center
Miami Beach, FL
09.2019 - 01.2020
- Provided post work out recovery and therapeutic flexibility via assisted, active, isolated stretching
- Some specific client cases I worked with include: fused cervical vertebrae, SI joint discomfort / pain, tight hamstrings, runners knee, sciatica, sacrotuberous ligament discomfort, and plantar fasciitis
General Manager / Master Stretch Therapist
Stretch Zone
Miami Beach, FL
01.2018 - 08.2018
- Managed daily operations within the unit, with a team of 10-15 employees
- Surpassed daily and monthly revenue goals on frequent occasions
- Increased unit sales by $30k within the first 90 days of taking the position
- Top requested stretch therapist within the unit
- Some specific client cases I worked with include: partial tear to the patellar tendon, achilles tendon, ACL, MCL, slap tears, shoulder protraction, spinal stenosis, fused vertebrae (of all 3 sections), SI joint discomfort, tight hamstrings, runners knee, sciatica, and plantar fasciitis
- Stretched notable people like celebrities Real Housewives of Miami star Adriana De Moura, professional athlete, Herb Waters, and local elites like Stephanie Bruder, governor of Bay Harbor Islands, and Stephen Sawitz, owner of Joe's Stone Crab Restaurant
Led a Facebook Live recovery + stretch class
EHE Health
, Virtual
12.2020
- Led a Facebook Live recovery + stretch class for their followers for the holiday season
Education
Certification - Emergency Medicine
CPR | AED Certification
National CPR Federation01-2024
Certified Personal Training -
The National Academy of Sport Medicine (NASM)
Miami, FLExercise Science / Kinesiology
The University of Akron
Akron, OhioSkills
- Revenue generation
- Team management
- Event coordination
- Policy analysis
- Brand awareness
- Social media management
- Customer engagement
- Diplomatic negotiation
- Research and analysis
- Product knowledge
- Business development
- Customer education
- Guest screening
- Leadership
- Strong Verbal Skills
- Time Management
- Motivation
- Drive
- Adaptability
- Productivity
- Meticulous Attention
- Organization
- Charisma
- Innovation
- Anatomy / Physiology
- Neuromuscular Efficiency
- SMR / Myofascial Release
- Flexibility Training
- Corrective Exercises
- Networking, Sales
- SAQ Training
Partnerships
- One Ocean Condominium, Miami Beach, FL, 09/01/18, Present, On call stretch therapy services for residents
- Sports Research Athlete, Virtual, 11/01/20, 01/31/23, Social media ambassador, Digitally and socially market and advertise Sports Research products
- EHE Health, Virtual, 12/01/20, 12/31/20, Led a Facebook Live recovery + stretch class for their followers for the holiday season
- Thrvly, Virtual, 10/01/20, 01/31/21, Founding on demand / virtual fitness instructor, Instructed on film for on demand / virtual classes for thirvly.com.
- ClassPass, Virtual, 04/01/20, 09/30/21, Virtual Group Fitness instructor / Coach, Hosted weekly livestream fitness classes to ClassPass members, Created Mind Muscle Motivation studio page within the ClassPass app where on demand virtual classes were available
Languages
English
Native/ Bilingual
Achievements
- Generated $6.1K in sales in a two hour window.
- Generated $10K of subscription EFT monthly sales five months into tenure.
- Generated $21K in top line subscription EFT revenue eight months into tenure.
- Successfully coached and developed 12 team members via constructed performance plans increasing $5.7K-$14.4K in revenue.
- Proven track record of meticulously implementing effective SOP to ensure minimal gaps in service.
Cover Letter
Dear Hiring Manager,
As a dynamic business development professional with a proven track record as a top sales performer, I am excited to bring my expertise in driving revenue growth, penetrating new markets, and engaging customers to [Company Name]. My background in brand management, product launches, and customer education equips me to deliver impactful solutions while fostering growth within a forward-thinking organization.
I thrive in competitive markets by leveraging strong skills in leadership, negotiation, and product knowledge to exceed expectations. My ability to analyze trends, innovate, and cultivate meaningful relationships aligns with my commitment to creativity and excellence. I am eager to contribute my adaptability, meticulous attention to detail, and passion for success to your team.
Thank you for considering my application. I welcome the opportunity to discuss how my experience and skills can support your vision.
Sincerely,
Cadizsh Norford
Let me know if you’d like further refinements or a focus on specific skills!
References
References available upon request.
Timeline
Assistant Leader Of DPT
Life Time
02.2024 - 02.2025
Fitness Ambassador / Operations
Highgate at The Elser Hotel & Residences
01.2023 - 02.2024
Director of Fitness
Fisher Island Club
09.2022 - 01.2023
Led a Facebook Live recovery + stretch class
EHE Health
12.2020
Athlete
Sports Research
11.2020 - 01.2023
Group Fitness Instructor
Equinox
10.2020 - 09.2022
Founding on demand / virtual fitness instructor
Thrvly
10.2020 - 01.2021
Virtual Group Fitness instructor / Coach
ClassPass
04.2020 - 09.2021
Stretch Therapist
Miami Beach Family and Sport Chiropractic Center
09.2019 - 01.2020
Lead Stretch Therapist
Fast Twitch -- An Under Armor Facility
11.2018 - 11.2022
Group Fitness Instructor / Personal Trainer
Exhale
11.2018 - 11.2022
Corporate Sales Manager /Business Development Manager
One Ocean Condo Partnership Miami Beach
09.2018 - Current
Co Founder / Wellness Coach
Mind Muscle Motivation LLC
01.2018 - Current
General Manager / Master Stretch Therapist
Stretch Zone
01.2018 - 08.2018
Certification - Emergency Medicine
CPR | AED Certification
Certified Personal Training -
The National Academy of Sport Medicine (NASM)
Exercise Science / Kinesiology
The University of Akron
Similar Profiles
Hernan GehrHernan Gehr
General Manager at Marquis Management 321 Ocean Condo Association.General Manager at Marquis Management 321 Ocean Condo Association.
Cesar MartinezCesar Martinez
Accountant Manager at One Miami Condo / Marquis Management LLCAccountant Manager at One Miami Condo / Marquis Management LLC
Lisa WhitmoreLisa Whitmore
Owner/Operator at Gulf Beach Place Condo Assoc.Owner/Operator at Gulf Beach Place Condo Assoc.