Caeden Frazier

Utilizing my prior Amazon selling experience, we were able to quickly dominate our category and establish a presence within the skateboarding community.

• Shot and edited all photo and video content, as well as designed infographics for product listings, boosting the rank dramatically on those products
• Built strong, high-preforming ad campaigns within the Amazon platform, while maintaining a target ROAS of 3.0
• Continuously reducing ACOS by identifying and adding negative keywords that are underperforming

This is my personal e-commerce project. I identify areas of opportunity in niche categories on Amazon, source quality products, and leverage my marketing knowledge to build effective listings and advertise on the platform.

• Entirely built, managed, and run by myself
• Ad campaign strategy and listings optimized for ranking in low-volume, high-CR keywords with a low monthly spend of $600
• Maintaining 4+ star reviews on all products

Starting as just a warehouse worker, I was quickly moved into the marketing department after demonstrating my capabilities as an adaptable and fast-learning individual. One of my first accomplishments in this position was doubling Amazon revenue, leading to an additional $40k in monthly revenue. This was done by identifying underperforming products with large upside, and optimizing listing content to improve conversion rates.

• Directed SEO, paid advertising, social media, email & SMS marketing, branding, and website content with a team of 5
• Increased email subscription signup rate by 400% over a span of 3 months by utilizing customer data and A/B testing, generating an additional
• Successfully lead the migration of the website to a new platform
• Identified key underperforming pages and improved SEO, leading to those pages ranking in top 3 results on Google
• Increased Instagram reach and engagement by 30% through implementing a content strategy and schedule