Caesar Lanceta
Louisville,KY
Summary
25+ years progressive senior management and executive team experience. Proven ability to lead, train and develop executive team, corporate team and General Managers to obtain success in top line revenue and NOI. Implement plans, strategies, and tactics that increase revenue, profit margins, and market share, along with increasing bottom line profitability. Firm believer in core competencies, creating an organized, strategized and mobilized team. Excel in identifying and optimizing new business opportunities. Strong presentation, communication, and stakeholder management skills. Ability to positively impact and increase the value of the company’s assets. Senior operations executive boosts operational efficiency and service levels to drive sustainable growth across sectors. Cross-functional collaborator and proactive executive leader with skills in policy development, tactical planning and operational problem-solving. Knowledgeable about promoting stakeholder engagement and building consensus to drive change.
Overview
24
24
years of professional experience
Work History
VICE PRESIDENT OF OPERATIONS
PYRAMID HOTEL GROUP USA
09.2021 - Current
- Leadership of full service and limited service hotels
- Responsible for all operations for brands which include IHG, Marriott, Hilton, Wyndham hotels
- Direct reports include 3 Regional Directors of Operations, 4 area sales managers, 3 controllers, and an HR director.
Consultant /VPO
Independent Consultant/Hotelier
04.2019 - 08.2021
- Consult for Ownership/Management Companies in opening new full service, upscale branded and luxury boutique and independent hotels
- Assist independent owners on hotel openings and operational efficiencies as well as hiring, implementing standards, guest satisfaction training, marketing and sales and opening sales and revenue management strategies
- On-going management training and development through their first 3 to 6 months after being open.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities
- Analyzed problematic areas to provide recommendations and solutions
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients
- Created and developed detailed work plans to meet business priorities and deadlines
- Supported clients with business analysis, documentation, and data modeling
- Collaborated with teams to define, strategize, and implement marketing and web strategies
- Aligned closely with business owners and employees to gather information and gain operational insight
Vice President of Operations
broughtonHOTELS
10.2014 - 04.2019
- Responsible for all of the company’s day to day operations, finances, sales, people services, food and beverage, revenue optimization and marketing arms of the company and the entire portfolio of (17) hotels throughout the company, as well as acquisitions, transitions and business development of the company
- Ensure assets of the ownership and Management Company are maintained as well as bringing business models to a proficient and efficient level
- Increased company portfolio revenues to over 127% year over year and achieving a 60% + flow through, at the same time, increasing guest service scores and team member survey scores across all properties while maintaining the highest relationships with our ownership and investment groups
- As Regional VP, oversaw (4) Chicago properties
- Worked closely with hotel management teams on executing operational efficiencies as well as revenue management
- Created standards for purchasing and labor controls, as well as weekly revenue meetings to ensure hotels were positioning themselves to meet monthly revenue goals
- These meetings helped the hotels accomplish several things; meeting top line revenues as well as look to future dates to ensure they were optimizing the revenue streams, up to, and including 90 days out.
Regional Director
First Hospitality Group
01.2013 - 10.2014
- Responsible for (18) hotels, with IHG, Marriott, Hilton, Carlson and Hyatt brands in (7) different states throughout the Midwest
- Ensure all properties have operational success through training and mentoring GM’s in operational efficiencies, as well as a dedicated sales effort and that those efforts are efficient and effective
- Work with GM’s to ensure that they have direct involvement with the DOS in the sales effort
- Give guidance for operational excellence and assist in national sales, mentor in operations and sales competencies and provide reporting to Executive team on overall revenue performance and measurements of each property
- Helped hotels achieve passing QA and GSS scores with one hotel achieving the coveted Hotel of the Year Award amongst all FHG hotels.
Vice President of Operations
NVN HOTELS
03.2009 - 11.2012
- Led overall operations for this management company with (24) full service, resort and select service hotels throughout the US, which included Hilton, Marriott, IHG, Carlson, Hyatt Brands
- Responsible for all renovation plans, PIP and construction planning, as well as effective P&L management through guidance, direction and setting and observing brand standards at each location
- Grew revenue in the portfolio by over 50%
- Created efficient reporting leading to increasing bottom line NOI for the company, as a whole, by 60%
- Led and maintained overall company purchasing program to be more efficient and standardized
- Effectively hired top notch operations professionals to lead hotels to achieve GOP and NOI goals
- Maintained Gold Award status for a suburban Choice property
- Developed programs at an independent resort property which achieved top 10 status in Utah
- Opened branded hotels within time and under budget
- Renovated a full service, branded hotel previously underperforming, to pass brand standards and pass Quality Inspections.
Vice President of Sales & Revenue Management
NVN HOTELS
08.2006 - 03.2009
- Led sales efforts of company portfolio throughout the US
- Effectively turned top line revenue around at underperforming hotels in portfolio
- Increased top line revenue for company portfolio with aggressive sales and revenue management strategies
- Created sales and revenue programs which was critical to overall company growth
- Organized company sales efforts, developing sales programs and strategies relevant to hotels’ markets
- Trained and developed senior level sales executives at hotels
- Increased STR RevPar growth at each hotel substantially, year over year
- Created reporting and analysis for the company in order to track weekly, monthly and annual growth.
Corporate Director of Operations
NVN HOTELS
02.2004 - 08.2006
- Raised guest service scores at underperforming hotels
- Led day to day, week to week operational meetings in order to organize strategies and action plans
- Achieved bottom line goals through effective analysis and actionable departmental action plans
- Created a servant leadership environment
- Trained and developed operational leaders
Area General Manager
La Quinta Hotel Management
04.2002 - 02.2004
- Accountable for total revenue and strategies for (15) LQ hotels in the Chicago-land area
- Developed and managed operational strategies through extensive data review and analysis
- Maximized hotel revenue through management, training, and development of hotel leadership teams.
Area General Manager
RMC, Inc.
02.2000 - 04.2002
- Led day to day management of (2) Hampton Inn Hotels in south Chicago suburbs
- Increased RevPar year over by 12%
- Mentored junior GM in operations and overall hotel profitability
- Collaborated cross-functionally within hotel organization to maximize revenue with existing customer base.
Education
University of Louisville
Washington University
Skills
- Leadership Training
- Strategic Planning and Execution
- Capital Spending
- Process Improvements
- Profitability and Revenue Generation
- Purchasing and Planning
- Performance Analysis
- Cost Analysis and Savings
Education
Sociology, University of Louisville, Washington University
Military
United States Marine Corps, 1986 - 1991, 1991 - 1998
Timeline
VICE PRESIDENT OF OPERATIONS
PYRAMID HOTEL GROUP USA
09.2021 - Current
Consultant /VPO
Independent Consultant/Hotelier
04.2019 - 08.2021
Vice President of Operations
broughtonHOTELS
10.2014 - 04.2019
Regional Director
First Hospitality Group
01.2013 - 10.2014
Vice President of Operations
NVN HOTELS
03.2009 - 11.2012
Vice President of Sales & Revenue Management
NVN HOTELS
08.2006 - 03.2009
Corporate Director of Operations
NVN HOTELS
02.2004 - 08.2006
Area General Manager
La Quinta Hotel Management
04.2002 - 02.2004
Area General Manager
RMC, Inc.
02.2000 - 04.2002
University of Louisville
Washington University
Similar Profiles
Jennifer RamirezJennifer Ramirez
Prep Cook at Pyramid Hotel GroupPrep Cook at Pyramid Hotel Group
Clarissa HernandezClarissa Hernandez
Towel Bar Host/Pool Server at Pyramid Hotel GroupTowel Bar Host/Pool Server at Pyramid Hotel Group
Tammy TheileTammy Theile
Director of Front Office Operations at Pyramid Global Hotel GroupDirector of Front Office Operations at Pyramid Global Hotel Group
Maria GomezMaria Gomez
Lead Care Manager at Pair TeamLead Care Manager at Pair Team
Evelyn RobertsEvelyn Roberts
Human Resources at Driftboat ManagementHuman Resources at Driftboat Management