Cailyn Vogel

As a Product Operations Associate Principal at Via, I develop highly personalized, regionally targeted email and web content for driver partners across 70+ cities in multiple countries and languages. Using dynamic logic and automation, I ensure campaigns adapt to driver requirements, regulatory differences, and market-specific nuances—all while reducing manual intervention and improving operational efficiency.

Key Achievements:

• Eliminated Paid Recruitment in Active Markets — Designed a highly targeted referral program and website, allowing us to completely stop paid driver acquisition while sustaining supply in key markets.
• Built the "Driver Roadmap" Website – Developed a dynamically updating portal that pulls in city-specific onboarding and compliance requirements, removing agent intervention and improving clarity on next steps.

Core Expertise:

• Created and managed responsive HTML email templates and CloudPages with AMPscript-driven content for tailored user experiences.
• Designed email and web assets using Adobe Photoshop and Illustrator to maintain high-quality branding and UX.
• Optimized subscriber segmentation by writing and editing SQL queries to populate targeted lists for campaign effectiveness.
• Managed API-triggered sends and data connections between platforms, ensuring seamless marketing automation.
• Led A/B testing initiatives and analyzed campaign performance to continuously improve engagement and conversion rates.
• Built and optimized automated customer journeys in Salesforce Marketing Cloud, ensuring logical flow and precise targeting.
• Maintained and enhanced CRM tools, executing bulk data uploads, field updates, and reporting to support operational efficiency.

• Designed and implemented automated campaigns in Salesforce Marketing Cloud, covering the entire driver lifecycle, including compliance, retention, win-back, and promotional initiatives.
• Developed and executed targeted in-app messaging (Leanplum) using pop-ups, push notifications, and alerts to enhance engagement.
• Led and mentored a team of associates, providing hands-on training in Salesforce Marketing Cloud, SQL segmentation, AMPscript, and marketing automation best practices.
• Managed new hire training programs, ensuring associates gained the skills and knowledge needed to execute lifecycle and CRM marketing campaigns effectively.

• Wrote original content for emails, SMS, web, print, and digital marketing channels, ensuring branded content
  met our creative guidelines — over 1,500 campaigns total.

• Managed driver onboarding, account activation, and Salesforce reporting, ensuring a seamless transition from recruitment to activation.

• Planned and executed on corporate events, managed C-suite calendars, and ensured smooth day-to-day office operations.

• Wrote product copy and maintained consumer website.