Caio Leska
Creative Director / Copywriter
Miami,FL
Summary
I'm an award-winning Creative Director and Copywriter with over 18 years of experience in advertising and marketing. Proven track record in leading large creative teams and managing strategic brand repositioning projects, notably with Havaianas Global. Experienced in production, having owned two video and motion graphics production companies. Additionally, I have spent 8 years directing musical tours for the top 100 artists in Brazil
Overview
17
17
years of professional experience
4
4
Languages
Work History
Freelance Creative Director / Copywriter
Apple, GUT Los Angeles, Ogilvy Miami, DoorDash
2023.11 - Current
Collaborated with Ogilvy Miami, GUT Los Angeles, Apple, DoorDash, and Banco Inter&Co, developing creative strategies and leading teams in campaign execution.
Creative Director for General Motors
McCann Worldgroup
2023.08 - 2023.11
Led creative campaigns for Chevrolet and GM Latin America, coordinating teams and agencies to ensure high-quality deliverables.
Creative Director / CW
FCB
2022.10 - 2023.08
Developed strategic brand repositioning campaigns, including significant work for Havaianas Global, ensuring innovative and impactful communications.
Creative Director Music & Advertising
K2L
2022.09 - 2022.12
Provided creative direction for top #100 Brazilian artists, managing musical tours and projects that enhanced visibility and engagement.
Creative Director
SOKO (Droga 5 Group)
2021.06 - 2022.08
Created and executed campaigns for clients like Spotify, Audi, and Electrolux, with a focus on compelling storytelling and brand consistency.
Creative Director
LOLA Mullen Lowe
2017.09 - 2021.06
Directed creative projects for global brands, including Burger King and UberEats, emphasizing consumer engagement and innovative marketing strategies.
ACD / Copywriter
Wieden + Kennedy
2015.09 - 2017.04
Crafted campaigns for major brands such as AB InBev, Nike , and Corona highlighting strong narrative elements and brand impact.
Senior Creative Copywriter
JWT
2014.01 - 2015.09
Developed creative campaigns for Ford, contributing to brand visibility and engagement.
Senior Copywriter
Leo Burnett
2012.07 - 2014.01
Created impactful campaigns for Fiat and Samsung, focusing on storytelling and brand consistency.
Copywriter
Santa Clara / Saatchi & Saatchi
2010.08 - 2012.07
Worked on campaigns for Neosaldina (Pharma), Panasonic, and Grupo Boticário (beauty), contributing to various high-profile projects.
Copywriter
Leo Burnett
2009.01 - 2010.09
Worked on campaigns for Fiat, Samsung, and Pernod Ricard, focusing on creative development and execution.
Copywriter
MullenLowe
2007.11 - 2008.12
Contributed to campaigns for Unilever brands such as AXE and Rexona, focusing on impactful messaging.
Education
Bachelor of Arts - Design
Escola Panamericana De Artes
São Paulo 2011.01 - 2013.12
Bachelor of Arts - Marketing & Advertising
Universidade Metodista
São Paulo 2001.05 -
Skills
- Creative Leadership of Large Teams
- Strategic Brand Repositioning
- Video and Motion Graphics Production
- Project Management
- Agency Collaboration
- Market Trend Analysis
- Musical Tour Direction for Top Artists
Awards
Cannes Lions
- Bronze - MTV Famous Crime Scene (Print)
- Innovation Finalist - Fiat Safe Key
- Shortlists:3x Direct
2x Print
1x Outdoor
1x Media
1x Design
(Here, I feel like Leo DiCaprio before his Oscar)
- Young Lions Representative:2014, Brazil
2018, Portugal
One Show
- Merit - El Ojo Beer (Direct)
- Merit - MTV Famous Crime Scene (Print)
D&AD
- In Book - El Ojo Beer (Media)
- Finalist - MTV Famous Crime Scene (Print)
London Awards
- Gold - Fiat Hero Hug (Direct)
- Gold - MTV Famous Crime Scene (Print)
- Silver - Menu of Dreams (Design)
- Silver - Fiat Hero Hug (Design)
New York Festival
- Bronze - Fiat Hero Hug (Design)
Effie Awards
- Silver - The Silent Buzz Chevrolet (Innovation)
Andy Awards
- Bronze - Fiat Hero Hug (Design)
El Ojo de Iberoamerica
- Gold - El Ojo Letter (Craft Press, Copy)
- Gold - El Ojo Beer (Media)
- Silver - El Ojo Beer (Media)
- Gold - El Ojo Beer (Direct)
Eurobest
- Bronze - Red Cross Stories (Digital)
Other Recognitions
- ACD Europe, ACD NY, FIAP, Brazilian Creative Club, Portugal Creative Club, Luezers Archive, Wave Festival
Timeline
Freelance Creative Director / Copywriter
Apple, GUT Los Angeles, Ogilvy Miami, DoorDash
2023.11 - Current
Creative Director for General Motors
McCann Worldgroup
2023.08 - 2023.11
Creative Director / CW
FCB
2022.10 - 2023.08
Creative Director Music & Advertising
K2L
2022.09 - 2022.12
Creative Director
SOKO (Droga 5 Group)
2021.06 - 2022.08
Creative Director
LOLA Mullen Lowe
2017.09 - 2021.06
ACD / Copywriter
Wieden + Kennedy
2015.09 - 2017.04
Senior Creative Copywriter
JWT
2014.01 - 2015.09
Senior Copywriter
Leo Burnett
2012.07 - 2014.01
Bachelor of Arts - Design
Escola Panamericana De Artes
2011.01 - 2013.12
Copywriter
Santa Clara / Saatchi & Saatchi
2010.08 - 2012.07
Copywriter
Leo Burnett
2009.01 - 2010.09
Copywriter
MullenLowe
2007.11 - 2008.12
Bachelor of Arts - Marketing & Advertising
Universidade Metodista
2001.05 -