Caio Pereira Almeida

Spearheaded launch of INSS Benefit Card within 45 days

• Directed design implementation of flexible architecture modules
• Developed and integrated digital and physical sales workflows;
• Structured the complete customer journey, from application to card usage;
• Implemented regulatory reporting (CADOC);
• Established APIs with the Central Bank of Brazil (BACEN).
• Led a multidisciplinary agile squad for product development;
• Provided weekly performance data and product health reports;
• Achieved BRL 80MM credit portfolio within first year
• Gained a user base of nearly 40,000 in the initial twelve months

Strategic support to the VP and Technology Heads in Engineering, Product, and Design planning for the iFood Benefits BU

• Expanded the customer base of the iFood Benefits Card by 12%;
• Implemented new guidelines for PAT 2023 (Worker's Food Program);
• Increased NPS by 10 points (from 60 to 70);
• Developed modular architecture to support the Profile Merchant feature on the iFood app;
• Eliminated legacy workflows to streamline benefits consumption

Key liaison translating requirements between Customer Success, Marketing, and Technology

• Created automated customer communication journeys;
• Improved products focused on customer relationship and marketing;
• Analyzed product data to generate strategic insights (Google Cloud Platform);
• Developed automated tests (Ruby);
• Executed ETL processes (SQL) to optimize digital marketing campaigns (Facebook Ads and Google Ads)

Project team member for the SAE Digital business unit

• Developed the B2B store integrated with Magento (PHP and SQL);
• Onboarded 400 partner schools onto the digital platform in the first year;
• Generated BRL 10MM in revenue via the platform;
• Achieved an NPS of 85 for the B2B store in the first year

Logistics team member within the SAE Digital business unit, supporting the Customer Relationship team, improving processes, and coordinating actions across teams

• Managed the control of materials to be sent to clients;
• Oversaw the return of surplus materials ordered by clients;
• Analyzed the performance of the Company x Client relationship, ensuring customer needs were met effectively;
• Acted as a liaison between Graphic Production, Transportation, and Customer Relationship teams, ensuring visibility of each team's impact on the final customer experience;
• Facilitated communication between Graphic Production, Transportation, and Customer Relationship teams to improve processes;
• Supported the Commercial team in client prospecting by managing materials sent to potential new clients;
• Participated in development projects aimed at improving operational efficiency