CAIRA LEE
Cleveland,OH
Summary
Results-driven Digital Marketing Coordinator with a proven track record in SEO, content creation, and social media marketing strategies. Exceptional productivity and efficient task completion skills. Strong communication, creativity, and analytical thinking abilities for achieving optimal results in fast-paced environments. TEDx Speaker and Founder of a successful non-profit organization, driving $15,000 in sales through long-term partnerships established via Facebook lead generation. Achieved a 200% increase in engagement through impactful short form videos and copy editing. Developed an innovative voice messaging system to facilitate effective communication during the COVID-19 pandemic.
Overview
2025
2025
years of professional experience
Work History
Digital Marketing Coordinator
Literary Cleveland
02.2024 - Current
- Company Overview: The leading literary organization in Northeast Ohio, dedicated to cultivating a vibrant literary community. Through its renowned writing workshops, readings, and events, it empowers writers of all backgrounds to hone their craft and amplify diverse voices. Literary Cleveland is at the forefront of fostering creative expression and championing the region's literary arts scene.
- I marketed America's largest writing conference, increased social media engagement by 86%, and enhanced public perception of the brand.
- Optimized SEO performance through keyword research, link building, content creation.
- Developed and implemented digital marketing campaigns to increase brand awareness and drive website traffic.
- Created content for company blog, social media channels, email newsletters, and other online platforms.
- Prepared and presented reports to update stakeholders about success of each strategy.
Speech Writer, Public Speaking Coach
Wyzant Tutoring Company
10.2021 - Current
- Contacted by renowned Harvard-trained leadership coach Sade Zahari to co-write her first TEDx speech, which resulted in over 3 million clicks on YouTube.
- Accrued 550 hours helping 46+ writers and speakers find their voice, earned 40 5-star reviews.
- Developed and implemented lesson plans to teach public speaking techniques.
- Encouraged students to practice their speeches in front of a live audience.
- Conducted workshops on topics such as vocal projection, verbal delivery, body language, and storytelling techniques.
Non-Profit School Founder
Ghifted School for The Arts
01.2019 - Current
- Founded a school for impoverished artists in West Africa.
- Produced a documentary which inspired $5,000 in donations in the first week
- Coordinated teams across language barriers, power outages and the challenges of a developing country
Assistant Proessor
Ashesi University, Ghana
09.2016 - 06.2017
- Co-taught three courses: 'Written and Oral Communication,' 'Ghanaian Pop Culture,' and 'Text and Meaning'.
- Developed and implemented innovative teaching methods that enhanced student engagement and learning outcomes.
- Advocated for students through participation in committees focused on faculty-student interactions.
Museum Exhibit Curator
Black Women's Blueprint Human Rights Organization, New York
05.2015 - 08.2015
- APEX Fellow - Awarded $7,500 to travel to Brooklyn, NY, and curate an art museum exhibit.
- Conducted research and curated 'The Missing,' an exhibit juxtaposing the conflict of the missing Nigerian girls in 2014 with the thousands of abducted women of African descent in North America.
- Organized and supervised the installation of exhibition components including lighting, audio-visual, and interactive elements.
Creative Director
Tech Startup
- Created a 31-page official brand guidelines with marketing positioning strategy, brand archetype, tone, slogans, and content theme pillars.
Social Media Marketing Strategist
The Birthday Journal Magazine
- Earned 300 new Instagram subscribers in 1 week through a newsletter-text message campaign.
- Collaborated with internal teams on creative projects such as video production, website design, copywriting.
Social Media Marketing Strategist
Green Gold Gardens
- Created a 200% increase in social media engagement, as measured by likes and comments, by creating engaging short-form video clips and copy.
- Grew revenue for 15 small businesses by coordinating and advertising a weekly market event.
- Trained staff members on best practices in digital marketing tactics.
Education
B.A - Religious Studies
College of Wooster
01.2016
Skills
- Google Analytics
- Mailchimp
- Wordpress
- Honeybook
- Metricool
- Video Editing
- Content Creation
- Digital Marketing Management
- Facebook Audience Insights
- Davinci Resolve
- Asana
- Canva Pro
- Data driven branding
- Storytelling
- Filmmaking
- A/B Testing
- Podcast production
- Copywriting
LINKS
- Podcast | Produced: The Power of Corporate Storytelling spoti.fi/43fk7y0
- TED Talk I Wrote Master your Mindset, Overcome Self-Deception bit.ly/42dRaBK
- School | Started: Ghifted School of the Arts Ghifted.org
- Book I Wrote: Slaying With No Dents in My Afro amzn.to/45uSXFD
- TED Talk | Gave: I Search 4 It Blinded: Self-Love bit.ly/3WDYbuw
- Newsletter | Created: I Have A Confession to Make bit.ly/30NK6J5
Accomplishments
- Gave a TEDx speech which earned over a quarter million views and was published in the Huffington Post / For Harriet
- Author of the collection of poems Slaying With No Dents in My Afro | ISBN: 978-1-62776-381-3
- Lived in Ghana West Africa for 6 years helping women owned businesses develop social media presences
References
References available upon request.
Timeline
Digital Marketing Coordinator
Literary Cleveland
02.2024 - Current
Speech Writer, Public Speaking Coach
Wyzant Tutoring Company
10.2021 - Current
Non-Profit School Founder
Ghifted School for The Arts
01.2019 - Current
Assistant Proessor
Ashesi University, Ghana
09.2016 - 06.2017
Museum Exhibit Curator
Black Women's Blueprint Human Rights Organization, New York
05.2015 - 08.2015
Creative Director
Tech Startup
Social Media Marketing Strategist
The Birthday Journal Magazine
Social Media Marketing Strategist
Green Gold Gardens
B.A - Religious Studies
College of Wooster
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