Cait Merry
Amherst
Summary
Dynamic internal communications professional with a proven track record, excelling in employee engagement and change management communications. Skilled in developing impactful strategies and managing high-stakes events, like global town halls, I foster relationships and lead teams to achieve organizational goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Manager, Internal Communications
Progress
Burlington
01.2022 - Current
- Developed and implemented comprehensive internal communication strategies to support employee engagement and organizational objectives.
- Collaborated with senior leadership to ensure consistent messaging and alignment with company goals, mission, vision, and values.
- Managed internal communication campaigns, including employee newsletters, global town hall meetings, executive communications, and corporate events, like the annual Sales Kickoff.
- Designed and executed internal communication plans to support major organizational changes, including three acquisitions, multiple cybersecurity threats, and a large-scale re-alignment.
- Implemented process improvements to streamline workflows and reduce delays.
- Created policies and procedures to ensure consistent application of standards across the organization.
- Analyzed communication trends to improve the effectiveness of messaging strategies.
- Coached, mentored and trained team members in order to improve their job performance.
- Conducted performance evaluations to provide feedback and set professional goals.
- Promoted a culture of continuous improvement through regular team meetings and reviews.
Social Media & Community Manager
Brightcove
Boston
01.2021 - 01.2022
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Created content for various social media channels, including Facebook, X, Instagram, LinkedIn, and YouTube.
- Collaborated with marketing teams to align social media strategies with company goals.
- Analyzed community feedback and trends to inform future content strategies.
- Coordinated design work for visuals used in campaigns and other projects related to social media activities.
- Launched and managed an employee advocacy program.
- Orchestrated co-branded social campaigns with organizations like Nasdaq and Cheddar News through asset creation, publication, and amplification.
- Nominated for a CEO Recognition award for work ethic, creativity, and overall performance.
Content Marketing Manager
Akunima
Nashua
01.2019 - 01.2021
- Developed engaging content strategies for diverse marketing campaigns.
- Collaborated with design teams to create visually appealing marketing materials.
- Conducted keyword research to optimize SEO visibility of content.
- Ensured compliance with company's brand standards across all online properties.
- Identified target audiences and crafted messaging accordingly.
- Analyzed performance metrics to refine content strategies effectively.
- Coordinated email marketing initiatives to promote content across multiple channels.
- Developed sales enablement materials, including pitch decks, an RFP template, and datasheets.
- Developed engaging content strategies for various social media platforms.
- Managed daily social media operations and posting schedules.
- Launched and hosted a successful LinkedIn Live video podcast series.
Senior Technical Writer
Oracle
Bedford
01.2007 - 01.2019
- Developed user guides for software applications and cloud solutions.
- Edited technical documentation for clarity and consistency across platforms.
- Created training materials for internal teams and end-users.
- Managed documentation projects from inception to completion within timelines.
- Managed an international team of writers.
Education
Master's Degree - Elementary Education
Southern New Hampshire University
Manchester, NHBachelor's Degree - English
Clemson University
Clemson, SCSkills
- Employee communications
- Executive communications
- Event coordination
- Process improvement
- Project management
- Change management
- Crisis communication
- Team leadership
- Relationship building
- Social media strategy
Certification
- Content Marketing, HubSpot Academy / 2023
- Social Media Marketing, HubSpot Academy / 2023
- Inbound Marketing, HubSpot Academy / 2021
- Social Media Marketing Foundations, LinkedIn Learning / 2021
- Social Media Marketing for Small Business, LinkedIn Learning / 2021
- Social Media Marketing with Facebook and Twitter, LinkedIn Learning / 2021
- Social Media Marketing: Managing Online Communities, LinkedIn Learning / 2021
- Digital Marketing, General Assembly / 2018
Timeline
Manager, Internal Communications
Progress
01.2022 - Current
Social Media & Community Manager
Brightcove
01.2021 - 01.2022
Content Marketing Manager
Akunima
01.2019 - 01.2021
Senior Technical Writer
Oracle
01.2007 - 01.2019
Master's Degree - Elementary Education
Southern New Hampshire University
Bachelor's Degree - English
Clemson University
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