Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Cait Skjervem

Fargo

Summary

Creative that excels in marketing, vision, and other art and design related avenues that can bring unique perspectives to a project, campaign, or brand. Highly driven, has an innovative eye for design and direction, and constantly seeks growth and reinvention.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Client Account Manager + Social Media Manager

Absolute Studios
03.2023 - Current
  • Streamlined internal processes to improve efficiency and enhance client experiences
  • Conducted comprehensive client assessments to identify areas for improvement and potential upsell opportunities
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients
  • Worked internally on our own team to solve large business challenges and troubleshoot how to overcome them
  • Updated our own business social media strategy and content, shifting to a completely different look
  • Audited client social media accounts and gave recommendations for how to level up content
  • Created marketing plans and strategies to achieve project and campaign goals
  • Created mood boards for the design team to create projects from
  • Assisted producers by reviewing scripts and offering copywriting direction for voice promos, print ads and digital content
  • Copywriting and proofing for websites, print materials, social media, and press releases
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.

Social Media Content Creator

Self Employed
01.2020 - Current
  • Creating personal brand by marketing myself as an icon within the body positivity, fashion, and wellness niche
  • Growing a Tik Tok account to 99k followers by understanding what videos resonate, which educate, and how to go viral multiple times
  • Collaborating with 20+ brands on campaigns to grow their audience through influencer marketing, storytelling, and strategizing what script would fit the campaign
  • Strategizing how to think outside the box, A-B test videos, and keeping track of KPI's that do best on my platforms, and writing copy that sounds natural
  • Producing original, creative content for brand advertisements and marketing materials
  • Customizing brand messaging to reach and capture target audience interest and drive engagement

Senior Personal Trainer

Anytime Fitness
10.2018 - 02.2023
  • Creating unique workout programs to engage clients, keep retention rates high, and provide them with a fun atmosphere
  • Named "Trainer of the Year" in the US franchise for demonstrating excellent leadership, innovation, creativity, rapport building skills, relationship building skills, and drive to be better and provide an exceptional service
  • Analyzing movement patterns and strategizing what exercises work best/troubleshooting exercises that don't work
  • Keeping client retention, managing daily classes and individual sessions

Education

Bachelor of Arts - Art And Design

Minnesota State University - Moorhead
Moorhead, MN
05.2016

Skills

  • Brand Development
  • Project Management
  • Social Media Marketing
  • Business Development
  • Social Media Content Creation
  • SEO Techniques
  • Copywriting
  • Visual Storytelling
  • Creative Direction
  • Relationship Building
  • Problem-Solving
  • Marketing Campaign Development

Affiliations

  • Buff Chick Supplements
  • Revolve
  • Pepper Bras
  • La Rosch Posay
  • Nourish
  • Women's Best
  • Parade
  • Vitaly

Certification

  • Digital Marketing Institute - Social Media Strategist
  • Marketing Tools: SEO
  • Writing Ad Copy
  • Google Analytics - Beginners
  • Past: ACE Certified Trainer

Timeline

Client Account Manager + Social Media Manager

Absolute Studios
03.2023 - Current

Social Media Content Creator

Self Employed
01.2020 - Current

Senior Personal Trainer

Anytime Fitness
10.2018 - 02.2023

Bachelor of Arts - Art And Design

Minnesota State University - Moorhead

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Cait Skjervem