CAITIE HILBRANDS
Overview
11
11
years of professional experience
Work History
Senior Vendor Manager
Amazon
03.2023 - Current
- Manage $600M P&L, 20% of total Pet Supplies revenue, including two of the category's most strategic Pet Food vendors
- Oversee three Account Managers through weekly touchpoints for business support, career development, and knowledge sharing
- Delivered +19% YoY growth while achieving bottom line improvements of +179bps
- Served as AVN SME for Pets and Super SME for NAS, creating and delivering resources for +300 VMs, including the 'AVN Cheatsheet' - an abbreviated one-stop-shop to aid negotiators
- Scaled an improved Joint Business Planning process to drive 3 year vision alignment between Amazon and key vendors across Hardlines
Vendor Manager
Amazon
01.2020 - 03.2023
- Developed and oversaw $200M portfolio of emerging, specialty Pet Supply brands
- Led negotiations, managed promotional strategy, and resolved operational issues to drive long term growth
- Launched 11 holdout brands, unlocking $50M GMS by vetting selection gaps, pitching Amazon's 1P partnership benefits, and onboarding them to Vendor Central
- Served as Pets' Q4 Captain, implementing our strategy, organizing trainings, and driving accountability in season for our first ever virtual Q4
Buyer
Nordstrom
06.2018 - 01.2020
- Managed $100M multi-channel P&L for strategic beauty brands
- Influenced merchants, finance partners, and vendors by recommending assortment edits to improve profitability
- Championed a division-wide strategy to tailor sun care forecasts by climate and frontload inventory to unlock $600K in sales upside
- Fostered cross-team learning by implementing PRSM: a presentation stock management tool aimed to optimize investment by location that was shared across multiple divisions
Senior Price & Promotions Analyst - Beauty
Target Corporation
05.2017 - 06.2018
- Piloted the build out of Target's Pricing & Promotions Center of Excellence Team as a SME, developing and implementing "Ivy", a revolutionary in-house pricing system
- Leveraged historical sales performance, industry trends, guest behavior metrics, and market share data in order to design, recommend, and execute promotional strategies for Target's $5B Beauty business across store and digital channels
- Received Sr. VP recognition award as a result of contributions to Q4 2017 performance, gaining +40bps of market share, due to strategic shifts in promotion strategy: standing for key categories, optimizing weekly ad space, and reprioritizing digital space
Associate Buyer - Home Decor
Target Corporation
11.2015 - 05.2017
- Collaborated with design, sourcing, and presentation partners to plan visual merchandising strategy for 1800 stores, with dedicated focus on 100 'Home Innovation' pilot program doors
- Delivered accurate investment and allocation for a $200M trend business through three brand launches, growing sales +14%
- Connected weekly with cross functional team to share out in season results, communicating risk and recommending markdown action
Senior Merchandise Planner- Seasonal Decor
Target Corporation
09.2013 - 11.2015
- Partnered with merchants, vendors, and cross-functional team in order to curate a trend assortment of over 1200 SKUs and build out the strategic roadmap for the $250M Holiday Decor business
- Implemented sales potential tool to uncover $2M opportunity in down trending monogram stocking category
- Mitigated margin risk for $15M of inventory during the 2014 West Coast port strike, by delivering on strategy to strategically hold over inventory into the 2015 Holiday season
Education
Bachelor of Arts - Finance & Marketing
Bethel University
St. Paul, MNSkills
- P&L Management
- Brand Strategy
- Negotiation
- Business Development
- Public Speaking
- Microsoft Excel
Timeline
Senior Vendor Manager
Amazon
03.2023 - Current
Vendor Manager
Amazon
01.2020 - 03.2023
Buyer
Nordstrom
06.2018 - 01.2020
Senior Price & Promotions Analyst - Beauty
Target Corporation
05.2017 - 06.2018
Associate Buyer - Home Decor
Target Corporation
11.2015 - 05.2017
Senior Merchandise Planner- Seasonal Decor
Target Corporation
09.2013 - 11.2015
Bachelor of Arts - Finance & Marketing
Bethel University
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