Caitlin Bianchi
Summary
Experienced marketing professional skilled in brand strategy, market research, and client relationship management across diverse industries. Proficient in analyzing performance data, creating targeted campaigns, and driving customer engagement. Strong communication skills and effective team leader with a track record of managing projects and fostering positive work environments. Consistently delivers measurable results in fast-paced, high-pressure settings while prioritizing business objectives and client satisfaction.
Overview
4
4
years of professional experience
Work History
Account Coordinator
Van Wagner Sports and Entertainment LLC
04.2021 - Current
- Conducted market research, monitoring brand placements during MLB, NHL, NBA, MLS, and NCAA broadcasts to assess ad visibility and effectiveness.
- Compiled performance reports for clients, analyzing campaign success across MLB, NHL, and NBA games, offering actionable insights for optimization.
- Produced and edited video highlight reels of key moments to enhance client ads and maximize viewer engagement.
- Led and mentored team members, fostering a positive, collaborative environment to drive productivity and skill development.
- Created mockups and proposals for MiLB clients, identifying new business opportunities and expanding brand presence in the sports industry.
- Tracked social media engagement and audience reach of client signage across platforms like Facebook, Instagram, Twitter, and YouTube.
- Extracted real-time images from MLB.tv, NBA.com, and ESPN+ to document client ads for performance proof.
- Managed and maintained databases to track brand performance, social media exposure, and detailed campaign reports.
- Conducted ad-hoc marketing research, providing insights to optimize campaigns and support client goals.
- Oversaw traffic logs, pre- and post-campaign analysis, and reporting for commercial campaigns on major sports networks.
Lacrosse Coach
Empire Lacrosse
09.2023 - Current
- Designed and implemented targeted defensive training programs to enhance players' skills and on-field performance.
- Led team practices and games, offering constructive feedback and strategic guidance to drive success.
- Maintained clear and open communication with parents, players, and fellow coaches, providing feedback, addressing concerns, and fostering a positive team culture.
- Created personalized development plans to help players refine their lacrosse skills and achieve their collegiate athletic aspirations.
Youth Lacrosse Coach
Scarsdale Youth Lacrosse Association
09.2021 - Current
- Designed and implemented age-appropriate drills and practice plans to develop players' lacrosse skills and enhance teamwork.
- Cultivated a positive, inclusive team environment that promoted sportsmanship, camaraderie, and mutual respect among players.
- Coached female athletes ranging from kindergarten to sixth grade, tailoring instruction to meet the needs of diverse age groups.
Merchandise Associate
Crate and Barrel
11.2020 - 08.2023
- Applied Core Selling Standards to ensure a seamless customer experience from start to finish.
- Managed online and curbside orders, ensuring timely processing and customer satisfaction.
- Updated and maintained inventory records, supporting year-end physical inventory counts.
- Gained in-depth knowledge of core and seasonal product lines to provide expert recommendations.
- Assisted with inventory management, restocking shelves, and conducting stock audits to maintain availability.
- Delivered exceptional customer service by engaging with shoppers and addressing inquiries.
Education
Master of Arts - Marketing And Sport Studies Double Major
Manhattanville University
Purchase05-2022
Skills
Excel
Microsoft Word
Powerpoint
Open Broadcast Software Studio
Adobe Premier Pro
Red Cross Certification: Swim
Instructor (WSI),
Asthma and Inhaler,
Epinephrine Auto-Injector, First Aid, CPR,
Timeline
Lacrosse Coach
Empire Lacrosse
09.2023 - Current
Youth Lacrosse Coach
Scarsdale Youth Lacrosse Association
09.2021 - Current
Account Coordinator
Van Wagner Sports and Entertainment LLC
04.2021 - Current
Merchandise Associate
Crate and Barrel
11.2020 - 08.2023
Master of Arts - Marketing And Sport Studies Double Major
Manhattanville University
Similar Profiles
Brandon PrattBrandon Pratt
Utility at Van WagnerUtility at Van Wagner
Samantha Van WagnerSamantha Van Wagner
Receptionist at Van Wagner ChiropracticReceptionist at Van Wagner Chiropractic
Jon InghamJon Ingham
Producer, Associate Producer, Graphics Coordinator at Freelance (Dallas Cowboys, Van Wagner, ESPN)Producer, Associate Producer, Graphics Coordinator at Freelance (Dallas Cowboys, Van Wagner, ESPN)