Summary
Overview
Work History
Education
Skills
Hi, I’m

Caitlin Blais

Newburyport,MA
Caitlin Blais

Summary

Strategic and analytical senior growth marketing executive with over a decade of performance marketing and product development experience with a proven history of growing revenue & leading large global teams.



Overview

12
years of professional experience
8

Years of team leadership experience

Work History

Shopify

Head of SEO
02.2021 - Current

Job overview

  • Own organic growth for Shopify.com, responsible for all aspects of SEO and CRO, including strategy, implementation, and reporting.
  • Lead a team of 18 SEO professionals and successfully navigated two rounds of layoffs, maintaining employee morale and productivity throughout. As a result, the team was able to achieve its best quarter ever in Q1 2023, with a +100% increase in daily organic clicks and a +150% increase in customers.
  • Grew unique non-branded queries by ~40% YoY.
  • Tripled RnD output with 60% less headcount than my predecessor.
  • Serves as the main point of contact for merchant SEO problems, working with some of Shopify’s top tier customers, providing guidance and support to help merchants improve their organic search performance.

Toptal LLC

Director, Growth Product
04.2020 - 01.2021

Job overview

  • Owned the growth product roadmap for all business units, including traffic acquisition, to achieve $50M in new client revenue annually
  • Functioned as the business wide growth champion to deliver hyper growth of 40%+ year over year
  • Directed staff of 7 product managers and the workstream for 32 engineers

TripAdvisor

Senior Manager
02.2019 - 04.2020

Job overview

  • Owned & managed a marketing channel strategy with a revenue stream of $80M annually, across two brands & 30 countries. Grew SEO revenue by 20% versus prior year in 2019
  • Managed a global team of five SEO product managers and an agile work stream for a team of nine global engineers
  • Owned executive team communication & reporting strategies, including frequent CEO business reviews

Tripadvisor

Manager, SEO
02.2016 - 01.2019

Tripadvisor

Senior SEO Analyst
08.2013 - 02.2016

Staples

SEO Project Manager
07.2011 - 07.2013

Education

University of Vermont
Burlington, VT

Bachelor of Arts from Business Administration

Skills

  • Team Leadership
  • SEO Expert
  • Executive Communications
  • Strategic Planning
  • Forecasting
  • Agile Development Management
  • Conversion Rate Optimization
  • BigQuery
  • SQL
  • Google Analytics
  • JIRA
  • Advanced Excel & VBA
  • SEMRush
  • JavaScript
  • Screaming Frog
  • HTML

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Caitlin Blais