Caitlin Carrier
Simsbury,CT
Summary
Creative and knowledgeable marketer, copywriter, and analyst with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives that work to drive growth and enhance brand recognition. Applies strong writing and communications skills to develop and execute engaging material, while testing and identifying trends that help to build and maintain a brand. Possesses knowledge in a range of fields, such as social media management, copywriting, project development, strategic planning and more.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Outside Interactive, Inc.
10.2019 - Current
- Developed and implemented marketing campaigns that enhanced brand visibility, expanded audience reach, and fostered engagement.
- Responsible for writing and crafting content for brand newsletter that reached over 500,000 subscribers each week.
- Managed day-today operations and strategy for Outside Watch social media platforms, promoting content across various brand verticals and working with talent to coordinate cross-promotion, effectively enhancing audience reach and growth.
- Lead digital media partnerships with brands & influencers.
- Utilized web & social analytics to identify trends, optimize content creation, drive website traffic, and increase app downloads.
- Collaborated with creative team to create graphics & assets for a variety of client-facing touch points.
- Exceeded company’s projected quarterly KPI’s by actively troubleshooting performance and making adjustments to reach project goals.
Copywriter
Hubbell Water Heaters
01.2015 - 10.2019
- Wrote and edited various forms of media, including case studies, blogs, scripts, web content, social media, and white papers.
- Created and managed pay-per-click campaigns to increase web traffic.
- Performed keyword research to optimize content visibility in search engine results.
- Researched market and industry trends to report to engineers and the sales department.
Education
B.A. English Literature -
Eastern Connecticut State University
01.2014
Skills
- Copywriting
- Marketing/Content Strategy
- Data Analysis
- Google Analytics
- Creative Writing
- Project Development/Management
- Graphics/Art Development
- Market Research
- Brand Management
- External & Internal Brand Collaboration
- Social Media Management
- Digital Marketing
- Social Media Marketing
- Marketing campaign management
- KPI Tracking
Timeline
Marketing Manager
Outside Interactive, Inc.
10.2019 - Current
Copywriter
Hubbell Water Heaters
01.2015 - 10.2019
B.A. English Literature -
Eastern Connecticut State University
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