Caitlin Dwyer Williams
Buffalo, NY,New York
Summary
Senior client leadership professional with 8+ years of experience in integrated media solutions within agency environments. Established as a trusted advisor for enterprise clients, including significant roles at Brainlabs for Capital One. Specializes in driving client growth and acquiring new business through effective SEO, performance, and cross-channel marketing strategies. Demonstrated success in financial services with expertise in client account management, regulatory compliance, and operational efficiency.
Overview
9
9
years of professional experience
4
4
Certifications
Work History
Senior Client Associate Director
Brainlabs
Remote, United States
05.2025 - Current
- Directed strategic growth plans for Capital One, enhancing revenue and service scope more recently for Capital One Business Card, Payments and Capital One Small Business Bank.
- Served as trusted advisor to senior stakeholders, aligning media strategies with client KPIs.
- Led business pitches and renewals, driving portfolio revenue expansion and client retention.
- Ensured operational excellence and profitability by collaborating with Client Success teams.
- Managed account roadmaps for Capital One, supporting multiple lines of business over several years.
Associate Director, Client Success
Brainlabs
Remote, United States
12.2023 - 05.2025
- Led day-to-day client ownership for high-value accounts, maintaining strong satisfaction and long-term retention.
- Expanded Capital One engagement by supporting additional lines of business and deepening cross-channel media adoption.
- Oversaw delivery of SEO and integrated media programs, ensuring on-time execution, quality output, and margin discipline.
- Built and mentored account and strategy team members while serving as primary escalation point for client challenges.
Senior Account Manager
Brainlabs
Remote, United States
09.2023 - 12.2023
- Cultivated relationships with senior stakeholders to ensure successful execution of strategic digital initiatives.
- Collaborated with cross-channel teams to fulfill client needs and objectives.
- Developed pitches, case studies, and client narratives to effectively showcase Brainlabs solutions.
Senior SEO Strategist
Brainlabs
Remote, United States
09.2022 - 09.2023
- Led SEO strategy as part of broader full-service media programs for enterprise clients.
- Delivered competitive analysis and performance insights to inform cross-channel growth strategies.
Digital Marketing Advisor
Haley Marketing
Buffalo, NY
07.2019 - 02.2022
- Collaborated with staffing agencies to formulate integrated marketing strategies while advising ongoing clients on solutions aligned with business and marketing objectives.
SEO Strategist
Hearst Media
Buffalo, NY
04.2017 - 07.2019
- Partnered with a variety of clients in several sectors to achieve alignment with specific SEO goals
Education
Associate of Arts - Media Studies
SUNY At Buffalo
Buffalo, NY05-2016
Skills
- Client leadership and growth strategy
- Client relationship management
- Project management
- Account development
- Strategic thinking
- Team leadership
- Training and mentoring
- Client onboarding
- Customer service
- Continuous improvement
- Enterprise account management
- New business development
- Integrated media strategies
- SEO and performance marketing
- Stakeholder engagement
- Revenue growth and profitability
- Executive storytelling
Certification
AI-powered Shopping ads certification
Timeline
Senior Client Associate Director
Brainlabs
05.2025 - Current
Associate Director, Client Success
Brainlabs
12.2023 - 05.2025
Senior Account Manager
Brainlabs
09.2023 - 12.2023
Senior SEO Strategist
Brainlabs
09.2022 - 09.2023
Digital Marketing Advisor
Haley Marketing
07.2019 - 02.2022
SEO Strategist
Hearst Media
04.2017 - 07.2019
Associate of Arts - Media Studies
SUNY At Buffalo