Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
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Caitlin Guidera

Aldan,PA

Summary

Results-oriented and licensed Cosmetologist with an 11-year track record of blending artistic expertise and creativity to achieve transformative client experiences. Safety-focused professional dedicated to maintaining rigorous safety, sanitation, and hygienic protocols at every stage of service. Demonstrated ability to drive sales, optimize conversion rates, and offer personalized recommendations based on individual client needs.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Freelance Makeup Artist and Sales

Self Employed Web
Philadelphia, PA
04.2017 - Current
  • Managed a diverse client portfolio, including Charlotte Tilbury, Nordstrom, King of Prussia, Cospro Agency, Jlcbooking Agency, Youthforia, and more.
  • Tripled product conversion rates through educational sessions at roadshows and fashion events.
  • Conducted comprehensive training for staff, empowering them with in-depth product knowledge.
  • Played a vital role in master class offerings, providing hair, makeup, and cosmetic services, while contributing to the sales process.
  • Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind.

Lash Artist

Lash Lounge Salon
Paoli, PA
10.2023 - 01.2024
  • Delivered lash and brow lift services along with tinting options for clients.
  • Provided exceptional customer service, conducting consultations, addressing concerns, and recommending aftercare products.
  • Ensured a hygienic environment through strict sanitation practices and adherence to safety standards.
  • Performed eyelash extensions, refills, and removals in accordance with industry standards.

Benefit Arch Expert

Ulta
Newtown Square, PA
11.2018 - 10.2023
  • Spearheaded district-wide sales growth, achieving a remarkable +35% year-over-year increase with the highest conversion rate.
  • Cultivated strong customer relationships, earning a perfect 5-star rating for brow services on Google Reviews.
  • Led client education initiatives, tailoring skincare routines and imparting product knowledge to address unique needs.
  • Oversaw comprehensive staff development, providing training on beauty products, services, and effective sales techniques.

Makeup Artist and Assitant

Wavelength Salon
Havertown, PA
11.2012 - 01.2016
  • Created custom looks for special events, such as weddings, proms, and photo shoots.
  • Managed cash registers and processed payments from patrons in a prompt and efficient manner.
  • Managed inventory by ordering supplies to maintain stock levels of cosmetics and skincare products.
  • Effectively handled all aspects of appointment management such as booking, cancelation, and rescheduling.

Education

Associate of Arts - Communications

Delaware County Community College
Media, PA
05-2017

Vocational program - Cosmetology

Venus Beauty Academy
Aston Mills, PA
10-2012

Skills

  • Brand building and awareness
  • Upselling and Cross Selling
  • Beauty industry product expertise
  • Trend forecasting
  • Salon software proficinacy
  • Relationship building and management

Certification

  • LISCENSED COSMETOLOGIST l STATE OF PA
  • CERTIFIED IN DINAIR AND TEMPTU AIRBRUSH AND SPRAYTAN
  • CERTIFIED IN BROW LAMINATION
  • CERTIFIED IN LASH LIFTS AND TINTING SERVICES

References

References available upon request.

Timeline

Lash Artist

Lash Lounge Salon
10.2023 - 01.2024

Benefit Arch Expert

Ulta
11.2018 - 10.2023

Freelance Makeup Artist and Sales

Self Employed Web
04.2017 - Current

Makeup Artist and Assitant

Wavelength Salon
11.2012 - 01.2016

Associate of Arts - Communications

Delaware County Community College

Vocational program - Cosmetology

Venus Beauty Academy

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Caitlin Guidera