Caitlin Heffernan
Overland Park,KS
Summary
Skilled professional ready to excel in leadership role with focus on results-driven performance. Proven ability to streamline operations and foster team collaboration to achieve organizational goals. Known for reliability and adaptability in meeting changing demands while maintaining high standards.
Overview
13
13
years of professional experience
Work History
Supervisor, Client Engagement
WPP@CP
09.2021 - Current
- Formerly known as Red Fuse
- Daily contact for Hill's Food Shelter & Love Program is part of the overall Hill's Pet Nutrition account, as WPP@CP(AOR)
- Lead the team through the launch of the Shelter Equity corebrand integrated marketing campaign. strategic planning, testing, and execution across all channels (social, in-shelter POP, broadcast, ATV, digital video, etc. Marking the first time, Hill's leveraged the Food, Shelter & Love Program as a values-based brand foundation via dedicated paid media running in rotation at 50% with the larger corebrand campaign.
- Lead Hill's Q3 tentpole campaign in partnership with NBC for their ongoing sponsorship of Clear The Shelters (2022-2024)
- Facilitated and executed sponsorship agreements between Hill's and Sporting Kansas City. Activated 7 events on the SKC plaza before the games, aiding in gaining awareness of the Hill's brand in the community.
- Participated as an integrated member of the Food, Shelter & Love team at key shelter events throughout the year. Association of Animal Welfare Advancement conference (2022-2024), Humane Society of United State Expo (2024).
- Mentored junior staff members in their career development, sharing knowledge from years of experience in the field.
Account Supervisor
Trozzolo Communications Group
02.2018 - 02.2021
- Senior Account Executive (2018-2019): Halls Kansas City, Missouri Credit Union, and Westlake Hardware
- Developed strategic re-branding of Halls Kansas City to enhance brand awareness, attract a younger demographic, and increase sales
- Made actionable and insightful recommendations to Halls to streamline the execution of over 75 sales promotions in 2018 and over 50 in 2019
- Conducted market research, developed, and executed a youth financial education program for Missouri Credit Union
- Managed team to devise and execute a social media take-over for Halls Kansas City 2019 Fall Fashion Show. Which produces $250,000 in sales in one business day, exceeding their goal by $150,000
- Grew the Westlake Hardware business from $200,000 to $1.2 million digital media.
Account Supervisor
InQuest Marketing
02.2012 - 02.2018
- Account Coordinator (2012-2014) Account Executive (2015-2017)
- Account Supervisor (2017-2018): Price Chopper, Georgetown Rail Equipment Company (GREX) & SENSR Monitoring Technologies (SENSR)
- Account Lead on Price Chopper, the firm's largest client
- Developed strategic campaigns to position Georgetown Rail Equipment Company and SENSR Monitoring Technologies as industry leaders
- Negotiated trade media spend and managed yearly budgets ranging from $1-$8 million
- Facilitated sponsorship agreements for Price Chopper, specifically regarding Sporting Kansas City, the Kansas City Royals, and the Sprint Center.
Education
Bachelor of Science - Strategic Communications
University of Kansas
Lawrence, KS01.2011
Skills
- Training and mentoring
- Goal oriented
- Relationship building
- Customer service
- Strategic planning
Timeline
Supervisor, Client Engagement
WPP@CP
09.2021 - Current
Account Supervisor
Trozzolo Communications Group
02.2018 - 02.2021
Account Supervisor
InQuest Marketing
02.2012 - 02.2018
Bachelor of Science - Strategic Communications
University of Kansas
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