Caitlin Josephson
Hoboken,NJ
Summary
I am a motivated and organized marketing professional with experience managing high volume creative work in a fast paced environment, while establishing trusting and collaborative relationships with internal and external teams. My meticulous attention to detail combined with my eye for the big picture allows me to lead my team to create powerful and innovative work on time, while fulfilling strategic objectives and supporting brand growth.
Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
10
10
years of professional experience
Work History
Senior Marketing Manager
Verizon
02.2025 - Current
- Lead creative development, testing and execution for mobile prospect acquisition communications primarily through email, direct mail, EMS/Push to support Verizon growth objectives.
- Leverage campaign results, analytics and direct marketing best practices to constantly optimize communications.
- Collaborate with internal and external teams to deliver on time and impactful communications that accurately reflect the Verizon brand.
Account Supervisor
Ogilvy
05.2023 - Current
- Supported the launch of a Verizon partnership holiday campaign by collaborating closely with internal production and creative teams, while serving as the key point of contact for clients through creative development, pre and post production and final shipping
- Managed time sensitive conflicts between clients and internal teams, fostering a positive working environment while prioritizing efficiency and collaboration
- Partnered with IBM clients to plan, strategize and deliver initiatives that enhance sales and marketing efforts
- Served as an extension of IBM clients while collaborating with internal agency teams to fulfill IBM's strategic, creative and technology requests
Account Supervisor
Patients And Purpose
04.2022 - 05.2023
- Developed and executed complex launch plans for market updates across the Vertex pharmaceutical brand
- Produced marketing communications and promotions per clients' request, while prioritizing brand voice, creativity and strategic objectives
- Partnered with key clients to establish and maintain positive working relationships to promote success and growth across the brand
Account Supervisor
MRM//McCann
10.2021 - 04.2022
- Account lead of USPS 2021 Operation Santa campaign; developed innovative and unique digital experiences to promote awareness, participation and excitement across the program
- Worked cross functionally with clients, external vendors and partnering agencies to create a seamless and cohesive customer experience
Senior Account Executive
GSW- Syneos Health
03.2021 - 10.2021
- Managed timelines, budgets and creative development while serving as key point of contact for BMS brand managers
- Directly communicated on weekly basis with medical, regulatory and legal teams to ensure content aligns with FDA rules and regulations
Senior Account Executive
MRM//McCann
09.2019 - 03.2021
- Account lead of Content Marketing program; a digital publication of curated content, ranging from editorial styled articles to robust and data driven interactive tools and experiences
- Collaborated with strategy to plan yearly editorial calendar reflective of deliverables that meets client's goals and objectives
- Worked closely with analytics teams to evaluate and optimize site performance
Account Executive
MRM//McCann
11.2017 - 09.2019
- Manage the development of digital and direct integrated campaigns, collaborating closely with internal departments as well as external media, social, and retail agencies to deliver multiple assets in a timely and organized manner
Account Coordinator
Rauxa
06.2016 - 11.2017
- Managed the development of creative assets for a minimum of 5 campaigns
- Served as key point of contact for Verizon Fios Marcom managers
- Created bi-weekly report for Fios campaigns, providing performance and recommendations
Education
Bachelor of Arts - Journalism
James Madison University
Harrisonburg05.2016
Skills
- Campaign management
- Cross-functional collaboration
- Multi-channel marketing experience
- Budget oversight
Timeline
Senior Marketing Manager
Verizon
02.2025 - Current
Account Supervisor
Ogilvy
05.2023 - Current
Account Supervisor
Patients And Purpose
04.2022 - 05.2023
Account Supervisor
MRM//McCann
10.2021 - 04.2022
Senior Account Executive
GSW- Syneos Health
03.2021 - 10.2021
Senior Account Executive
MRM//McCann
09.2019 - 03.2021
Account Executive
MRM//McCann
11.2017 - 09.2019
Account Coordinator
Rauxa
06.2016 - 11.2017
Bachelor of Arts - Journalism
James Madison University