CAITLIN LOUIE
San Francisco,California
Summary
Results-driven Fashion Merchandising major with a Marketing minor, experienced in supporting business operations. Skilled in building relationships and delivering service in fast-paced environments. Provides strong administrative and financial support, utilizing logical thinking and problem-solving abilities. Ready to contribute expertise to a role in the fashion and business industry.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Digital Arts & Design Intern
Harbor The People
San Diego, CA
06.2026 - 10.2026
- Collaborated on visual concepts for digital and print assets aligned with brand standards.
- Produced design revisions based on feedback from cross-functional stakeholders.
- Refined typography, spacing, and composition to strengthen overall presentation quality.
- Organized source files, layouts, and assets for efficient handoff and version control.
Market Research / PR & Marketing Intern
Fashion Community Week
San Francisco, CA
06.2026 - 10.2026
- Coordinated email marketing campaigns to engage attendees, partners, and community audiences.
- Monitored campaign performance and refined messaging for stronger audience engagement.
- Drafted promotional copy for event announcements, designer highlights, and sponsor features.
- Created social media content supporting fashion event promotions across digital platforms.
Business Development Intern
Story Spark
Los Angeles, CA
02.2025 - 06.2026
- Researched prospective clients and market segments to identify qualified business development opportunities.
- Drafted outreach messages aligned with brand voice and partnership objectives.
- Coordinated follow-up communications to maintain pipeline momentum and response consistency.
- Updated CRM records with accurate contact details, meeting notes, and opportunity statuses.
Sales Associate
Pop Mart
San Francisco, CA
09.2024 - 12.2025
- Organized and updated sales areas to enhance customer engagement and product visibility.
- Collaborated with sales team to meet and exceed group targets.
- Maintained knowledge of sales and promotions, return policies and security practices.
- Cultivated relationships with peers and management to support team objectives.
Social Media Coordinator
Alpha Kappa Delta Phi
San Francisco, CA
08.2024 - 01.2025
- Led social content calendar to align posts with recruitment, philanthropy, and chapter events.
- Managed platform publishing, ensuring consistent branding, voice, and timely updates across channels.
- Analyzed engagement trends to refine messaging and improve audience interaction.
- Coordinated photo, video, and caption assets for polished campaign execution.
Web Designer
Alpha Kappa Delta Phi
San Francisco, CA
08.2024 - 12.2024
- Designed responsive web pages aligned with brand standards and user experience goals.
- Refined page structure, navigation, and visual hierarchy to improve usability across devices.
- Collaborated with teams to translate content needs into clean, functional site layouts.
- Updated website graphics, banners, and multimedia assets for consistent digital presentation.
Retail Assistant
Alison Ecstasy
San Francisco, CA
10.2023 - 05.2024
- Increased social media engagement by fostering online community connections.
- Maintained up-to-date knowledge of store merchandise and policies.
- Engaged customers with friendly, professional dialogue to enhance shopping experience.
- Executed floor moves and maintained visual merchandising to optimize product presentation.
Barista
Presotea
Torrance, CA
02.2023 - 08.2023
- Fulfilled orders to exact customer specifications, enhancing overall customer satisfaction.
- Ensured accurate money handling by verifying check totals, monitoring tip disbursement, and managing cash drawer.
- Navigated periods of high volume with a calm demeanor to keep the store operating to standard.
- Utilized upselling techniques to increase average order value, contributing to revenue growth.
Business Assistant
Story Spark
Torrance, CA
01.2022 - 08.2023
- Monitored transactions from start to finish, proactively resolving roadblocks to ensure seamless processing.
- Coordinated and managed business operations across various fields to address personnel needs and facilitate actions.
- Welcomed guests warmly at the office entrance, ensuring a friendly atmosphere.
- Offered feedback to assist with policy and procedural implementation.
- Greeted and enthusiastically welcomed guests to the office to handle diverse needs.
Tutor
One-2-One
Torrance, CA
08.2022 - 01.2023
- Guided students in developing critical thinking skills and strong study habits, contributing to improved grades.
- Reviewed classwork and assisted with homework to boost student understanding of assignments.
- Reviewed classwork and provided homework assistance, enhancing student understanding of assignments.
- Diversified teaching methods to meet student learning styles.
- Collaborated with students and parents to identify needs and create tailored tutoring plans.
Education
Bachelor of Science - Fashion Merchandising: Marketing
San Francisco State University
San Francisco, CA05-2027
Bachelor of Arts - International Business Administration
Chung-Ang University
Seoul, South Korea06-2026
Skills
- UI and UX design
- Graphic design
- Technology proficiency
- Digital marketing
- User research
- Social media design
- Brand strategy
- Visual storytelling
- User testing
- Design development
- Content creation
- Visual branding
- Reliability
- Art direction
- Positive and professional
- Project management
Affiliations
- Media Creative Society
- International Education Exchange Council (IEEC)
- Fashion Network Association
- alpha Kappa Delta Phi
- Fashion Community Week
Certification
- Sales Management Certification - HubSpot
- Master Course in Internet Marketing and Network Marketing - Udemy
- Digital Marketing Certification - HubSpot
Timeline
Digital Arts & Design Intern
Harbor The People
06.2026 - 10.2026
Market Research / PR & Marketing Intern
Fashion Community Week
06.2026 - 10.2026
Business Development Intern
Story Spark
02.2025 - 06.2026
Sales Associate
Pop Mart
09.2024 - 12.2025
Social Media Coordinator
Alpha Kappa Delta Phi
08.2024 - 01.2025
Web Designer
Alpha Kappa Delta Phi
08.2024 - 12.2024
Retail Assistant
Alison Ecstasy
10.2023 - 05.2024
Barista
Presotea
02.2023 - 08.2023
Tutor
One-2-One
08.2022 - 01.2023
Business Assistant
Story Spark
01.2022 - 08.2023
Bachelor of Arts - International Business Administration
Chung-Ang University
Bachelor of Science - Fashion Merchandising: Marketing
San Francisco State University