Caitlin McDonald
Charleston,SC
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Excels in leading teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
18
18
years of professional experience
Work History
Marketing Manager
Independent Contractor - Self Employed
01.2024 - Current
- Increase brand awareness by developing and implementing strategic marketing campaigns.
- Manage social media accounts for optimal audience engagement and increased online presence.
- Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing Manager
Glow Brand
08.2021 - 12.2023
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Marketing Coordinator
American Benefit Services Inc
01.2018 - 08.2021
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Boosted sales by designing and executing creative email marketing campaigns.
- Developed visually engaging marketing materials to support product launches and promotions.
- Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
Lead Behavior Therapist
CCDS
01.2006 - 08.2016
- Improved client progress by developing and implementing individualized behavior intervention plans.
- Collaborated with multidisciplinary teams to create comprehensive treatment plans for clients.
- Enhanced team efficiency by providing ongoing training and supervision to behavior therapists.
- Reduced challenging behaviors among clients through the application of evidence-based interventions.
Education
Master of Science - Applied Behavior Analysis
Ball State University
Muncie, INBachelor of Arts - Education
Georgia Southern University, Savannah, GA
Skills
- Marketing Strategy & Campaign Development
- Brand Messaging
- Social Media Marketing
- Content Creation
- Lead Generation
- Marketing Program Management
- Microsoft Office
- Promotional Events
Timeline
Marketing Manager
Independent Contractor - Self Employed
01.2024 - Current
Marketing Manager
Glow Brand
08.2021 - 12.2023
Marketing Coordinator
American Benefit Services Inc
01.2018 - 08.2021
Lead Behavior Therapist
CCDS
01.2006 - 08.2016
Master of Science - Applied Behavior Analysis
Ball State University
Bachelor of Arts - Education
Georgia Southern University, Savannah, GA
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