Caitlin Reilly

Promoted from Analyst within 18 months of joining the organization.

• Lead the NHL’s corporate partnerships and business development research function, serving as the primary point of contact for all research, analytics, and audience intelligence needs across Partnership Marketing and Business Development.
• Drive insight generation and strategic decision-making across the NHL partnership portfolio, contributing to $75MM+ in sponsorship revenue across acquisition, renewal, and growth initiatives.
• Advise league stakeholders and 40+ sponsors annually through custom research, sponsorship measurement, and strategic storytelling, translating complex data into actionable recommendations that drive partnership growth and inform business decisions.
• Partner directly with the Global Head of Research and Chief Marketing Officer to translate complex consumer, marketplace, and brand data into actionable insights that inform league strategy, brand health, and executive decision-making.
• Serve as a strategic thought partner to senior leadership, leveraging fan, consumer, and business intelligence to identify opportunities, solve complex business challenges, and guide league-wide priorities.
• Synthesize complex quantitative and qualitative data into compelling narratives and executive-ready recommendations that influence stakeholder alignment, shape business strategy, and drive action across the organization.
• Manage and mentor direct reports and research team members while overseeing project prioritization, stakeholder management, research quality, and execution of the NHL's strategic and business development roadmap.
• Own the design and execution of end-to-end qualitative and quantitative research initiatives, leading all phases from business problem definition and methodology selection through analysis, executive storytelling, and final recommendations.
• Leverage syndicated research and audience intelligence platforms, as well as media measurement datasets, to uncover strategic growth opportunities and evaluate business performance.

• Advanced from summer intern to analyst, maintaining remote work throughout senior year of college.
• Conducted custom research for major sports and entertainment properties including NFL, MLS, MLB, NHL, US Open, Paramount, T-Mobile, KIA, and Rakuten.
• Designed and executed qualitative and quantitative research studies focused on sponsorship effectiveness, fan profiling, audience segmentation, and brand positioning.
• Synthesized findings into executive presentations and strategic recommendations for client stakeholders.

• Supported social media strategy, content development, creator engagement, and brand marketing initiatives.
• Proposed and subsequently designed the marketing campaign for the entire month of August, which was to focus content around a “secret menu” of ways to boost functionality and use the products in off-label/creative ways.