Caitlin Robinson
SAN JUAN CAPISTRANO
Overview
8
8
years of professional experience
Work History
Lead Generation Manager
OneForce
04.2023 - Current
- Streamlined lead nurturing processes by leveraging automation tools, improving efficiency and reducing manual workload.
- Elevated brand awareness among target audiences through strategic social media management and content creation initiatives.
- Trained and mentored team members in best practices for lead generation, resulting in improved overall team performance.
- Enhanced lead generation strategies by implementing innovative marketing campaigns and refining targeting techniques.
- Increased sales pipeline growth by developing targeted messaging and content for prospect engagement.
- Optimized conversion rates by analyzing performance metrics and modifying outreach tactics accordingly.
- Established strong relationships with potential clients through consistent follow-up and personalized communication.
Business Development & Marketing Manager
Transcend Recovery Community
05.2021 - Current
- Develops and maintains referral relationships
- Inputs all activities and pertinent account information into Salesforce
- Writes 2 newsletters per month with company updates for our referral sources
- Develops marketing content such as blogs, promotional materials, and advertisements for social media.
- Maintains a minimum of 40 touch points/meetings per week
- Create reports and presentations detailing business development activities.
- Reach out to potential clients via telephone, email and in-person inquiries.
- Actively participates in team calls and meetings and offers potential solutions to obstacles incurred
Marketing & Business Development Manager
Mental Health Partnerships
10.2020 - 05.2021
- Design, develop, and implement innovative marketing campaigns for online training programs
- Create successful SEO descriptions and Google Ad campaigns to increase website's traffic.
- Update and write blog content for company's website
- Create & host Zoom Webinars for department directors
- Utilize all social media channels to effectively position our mission, priorities, and programs
- Utilize AB testing to ensure effective designs and e-mail campaigns are being used
- Used HubSpot to create marketing materials and track leads.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Medical Device Sales Representative
Stryker Corporation
09.2016 - 06.2019
- Sold over $2 million worth of patient care equipment to hospitals
- Quota achiever in 2016, and grew territory by 7% in 2017
- Supplied nursing staff and physicians with training and information on patient care equipment
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
- Engaged in high level presentations and negotiations in order to close sales deals
- Followed up with clinical contacts weekly to check on needs and offer new solutions.
Education
BBA - Marketing
TEMPLE UNIVERSITY, Fox School of Business And Management
Philadelphia, PA01.2012
Skills
- CRM Integration
- Asana
- HubSpot
- Pipeline
- Salesforce proficiency
- Campaign Management
- Customer Segmentation
Timeline
Lead Generation Manager
OneForce
04.2023 - Current
Business Development & Marketing Manager
Transcend Recovery Community
05.2021 - Current
Marketing & Business Development Manager
Mental Health Partnerships
10.2020 - 05.2021
Medical Device Sales Representative
Stryker Corporation
09.2016 - 06.2019
BBA - Marketing
TEMPLE UNIVERSITY, Fox School of Business And Management