Overview
Work History
Education
Skills
Timeline
Generic

Caitlin Robinson

SAN JUAN CAPISTRANO

Overview

8
8
years of professional experience

Work History

Lead Generation Manager

OneForce
04.2023 - Current
  • Streamlined lead nurturing processes by leveraging automation tools, improving efficiency and reducing manual workload.
  • Elevated brand awareness among target audiences through strategic social media management and content creation initiatives.
  • Trained and mentored team members in best practices for lead generation, resulting in improved overall team performance.
  • Enhanced lead generation strategies by implementing innovative marketing campaigns and refining targeting techniques.
  • Increased sales pipeline growth by developing targeted messaging and content for prospect engagement.
  • Optimized conversion rates by analyzing performance metrics and modifying outreach tactics accordingly.
  • Established strong relationships with potential clients through consistent follow-up and personalized communication.

Business Development & Marketing Manager

Transcend Recovery Community
05.2021 - Current
  • Develops and maintains referral relationships
  • Inputs all activities and pertinent account information into Salesforce
  • Writes 2 newsletters per month with company updates for our referral sources
  • Develops marketing content such as blogs, promotional materials, and advertisements for social media.
  • Maintains a minimum of 40 touch points/meetings per week
  • Create reports and presentations detailing business development activities.
  • Reach out to potential clients via telephone, email and in-person inquiries.
  • Actively participates in team calls and meetings and offers potential solutions to obstacles incurred

Marketing & Business Development Manager

Mental Health Partnerships
10.2020 - 05.2021
  • Design, develop, and implement innovative marketing campaigns for online training programs
  • Create successful SEO descriptions and Google Ad campaigns to increase website's traffic.
  • Update and write blog content for company's website
  • Create & host Zoom Webinars for department directors
  • Utilize all social media channels to effectively position our mission, priorities, and programs
  • Utilize AB testing to ensure effective designs and e-mail campaigns are being used
  • Used HubSpot to create marketing materials and track leads.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.

Medical Device Sales Representative

Stryker Corporation
09.2016 - 06.2019
  • Sold over $2 million worth of patient care equipment to hospitals
  • Quota achiever in 2016, and grew territory by 7% in 2017
  • Supplied nursing staff and physicians with training and information on patient care equipment
  • Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
  • Engaged in high level presentations and negotiations in order to close sales deals
  • Followed up with clinical contacts weekly to check on needs and offer new solutions.

Education

BBA - Marketing

TEMPLE UNIVERSITY, Fox School of Business And Management
Philadelphia, PA
01.2012

Skills

  • CRM Integration
  • Asana
  • HubSpot
  • Pipeline
  • Salesforce proficiency
  • Campaign Management
  • Customer Segmentation

Timeline

Lead Generation Manager

OneForce
04.2023 - Current

Business Development & Marketing Manager

Transcend Recovery Community
05.2021 - Current

Marketing & Business Development Manager

Mental Health Partnerships
10.2020 - 05.2021

Medical Device Sales Representative

Stryker Corporation
09.2016 - 06.2019

BBA - Marketing

TEMPLE UNIVERSITY, Fox School of Business And Management

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Caitlin Robinson