CAITLIN BOGNAR

• Performance Marketing & Demand Leadership: Lead end-to-end performance marketing across multiple business units, driving 360+ MQLs and 60+ new logo SQLs per quarter, contributing to $39M+ in pipeline and $6M+ in closed-won revenue.
• Omnichannel Growth & Optimization: Direct full-funnel programs across paid search, paid social, email, webinars, and SEO; increase lead-to-SQL conversion and reduce CPL through A/B testing, attribution modeling, and channel prioritization.
• Marketing Operations, Automation & AI: Advance Salesforce and Pardot automation through lifecycle design and governance; build CRMA dashboards to provide executive visibility into MQL, pipeline, and ROI performance.
• SEO & Web Strategy: Lead enterprise SEO initiatives and website redesign strategy, including RFP and conversion optimization framework, to improve scalability and performance.
• Sales Alignment & Lifecycle Governance: Align with sales and product leaders to refine MQL criteria, routing, and follow-up processes, improving pipeline velocity and handoff consistency.
• Budget & Resource Management: Oversee $200K+ annual marketing budget, allocating investment based on pipeline impact and performance efficiency.

• Global Campaign & Budget Management: Led execution and optimization of 25+ multi-channel campaigns annually across product lines and regions, managing a $500K global budget and prioritizing investment based on performance and pipeline contribution.
• ABM & Demand Integration: Partnered with ABM strategy leaders to integrate inbound and account-based tactics, aligning digital programs to enterprise growth priorities within a complex, matrixed organization.
• Data-Driven Optimization & Audience Strategy: Leveraged CDP insights and advanced performance reporting to refine audience segmentation, improve targeting accuracy, and drive ongoing conversion rate optimization.
• Process & Operational Standardization: Documented campaign frameworks and best practices to ensure cross-regional consistency, scalability, and operational efficiency.

Led digital strategy and performance marketing initiatives for B2B clients, managing multi-channel campaigns and reporting frameworks to improve conversion and ROI.

Managed cross-channel digital campaigns across Google, LinkedIn, and programmatic platforms, aligning performance marketing initiatives with broader brand and business objectives.

Led integrated performance marketing programs for B2B and industrial clients, overseeing paid media, SEO, and marketing automation initiatives. Managed $50K+ in monthly media spend and developed KPI reporting frameworks to improve ROI, conversion performance, and client retention.

Executed paid search and SEO programs for regional clients, delivering performance insights and optimization recommendations to support scalable digital growth.

• Lead Generation : Delivered 25% of qualified leads for the program within three months of engagement.
• Paid Media Strategy & Execution : Built a targeted Google Ads campaign for a niche legal audience, achieving a 4.5% CTR—exceeding industry benchmarks.

• Campaign Execution & Analytics: Managed paid search, SEO, and web strategies for 20+ clients , delivering monthly reports with actionable insights to improve performance and scalability.
• Technology & Process Optimization: Recommended tools and frameworks to enhance campaign efficiency and support long-term digital growth.

• Digital Strategy & Campaign Management: Managed $50K+ in monthly ad spend across Google Ads, Facebook, LinkedIn, and programmatic channels. Led integrated paid, SEO, and UX campaigns and collaborated with design teams to align web projects to performance goals.
• Marketing Automation & Reporting: Built automation programs in HubSpot and Marketo with workflows, segmentation, and nurtures. Created standardized KPI reports to track and optimize multi-channel results.

• Digital Strategy & Execution: Developed and managed integrated digital programs for 10+ clients, spanning paid media, SEO, email (HubSpot, Pardot, Mailchimp), and web optimization; built reporting frameworks and campaign dashboards that improved performance visibility and supported $50K+ in new digital retainers .

• Ascedia – Digital Marketing Specialist
  Milwaukee, WI | 2017–2020
  Led integrated performance marketing programs for B2B and industrial clients, overseeing paid media, SEO, and marketing automation initiatives. Managed $50K+ in monthly media spend and developed KPI reporting frameworks to improve ROI, conversion performance, and client retention.
• Sarah Best Strategies – Contract Digital Marketing Specialist
  Madison, WI | 2022–2025
  Advised B2B organizations on digital growth strategy, executing multi-channel performance campaigns and building reporting structures to enhance conversion tracking and return on investment.
• LePoidevin Marketing – Digital Strategist
  Brookfield, WI | 2020
  Managed cross-channel digital campaigns across Google, LinkedIn, and programmatic platforms, aligning performance marketing initiatives with broader brand and business objectives.
• TAG Communications – Digital Strategist
  Dubuque, IA | 2016–2017
  Executed paid search and SEO programs for regional clients, delivering performance insights and optimization recommendations to support scalable digital growth.