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Hi, I’m
CAITLIN BOGNAR
Digital Marketing & Demand Generation Expert
Milwaukee,WI
Overview
9
years of professional experience
5
years of post-secondary education
Summary
Digital Marketing Strategist | Full-Funnel Campaigns • Paid Media • Analytics
Currently leading full-funnel marketing strategy at NeoSystems, driving consistent results across paid media, automation, and CRM. Manage $200K+ in budget and deliver 360+ MQLs per quarter through targeted campaigns across Google Ads, LinkedIn, Meta, webinars, and email. Build Salesforce campaign frameworks and 10+ CRMA dashboards to support attribution, reporting, and stakeholder visibility. Skilled in aligning digital strategy with pipeline growth and sales enablement.
Work History
NeoSystems
Digital Marketing Manager
07.2023 - Current
Job overview
- Campaign Strategy & Execution: Delivered an average of 360+ MQLs per quarter, consistently meeting or exceeding quarterly goals. Drove conversion through full-funnel digital campaigns across paid search, paid social, email, and content syndication.
- Sales Pipeline Growth: Directly supported the generation of 60+ net new SQLs per quarter, demonstrating effective lead nurture, qualification, and sales enablement.
- Budget Ownership: Managed a $200K+ annual marketing budget across digital ads, tradeshows, webinars, events & vendors/service providers, strategically allocating spend to optimize ROI and conversion.
- Website & SEO Oversight: Spearheaded SEO audits and content strategy efforts that increased organic traffic and blog engagement. Managed the RFP and planning process for a full website redesign focused on conversion optimization and user experience.
- Marketing Automation: Built and maintained complex lead nurture streams using marketing automation tools to align with buyer journeys and lifecycle milestones. Streamlined lead handoff processes between marketing and sales.
- Event & Webinar Support: Managed lead capture and follow-up processes for conferences, webinars, and virtual events, ensuring timely lead distribution and campaign performance tracking.
- Campaign Attribution & Reporting: Created a standardized campaign architecture in Salesforce for accurate attribution, historical MQL tracking, and streamlined lead handoff to Sales.
- Salesforce & CRMA Expertise: Built and maintained 10+ dynamic dashboards in CRMA, enabling real-time visibility into campaign performance, MQL tracking, and sales outcomes tailored to executive, sales, and marketing leadership.
Sarah Best Strategy
Contract Digital Marketing Specialist
11.2022 - 06.2025
Job overview
- Campaign Execution: Ran multi-channel campaigns across Meta and Google Ads, generating 1.2M+ impressions and 10K+ leads/sales.
- Budget Management: Oversaw $100K+ in ad spend, optimizing allocation to balance conversions, brand reach, and impression share.
- Creative Optimization: Increased CTR by 35% through A/B testing of copy, creative, and urgency-based messaging.
- Conversion Strategy: Improved lead conversion by 28% by refining audience targeting and restructuring ad groups for relevance.
- Event Marketing: Drove 30%+ early ticket sign-ups within 48 hours of launch for a major cultural event using geo-targeted ads.
- Search Advertising: Developed branded and responsive search ads for service-sector clients, lowering CPCs by 18% through keyword and copy refinement.
Rockwell Automation
Global Inbound & ABM Marketing Specialist
09.2020 - 01.2023
Job overview
- Campaign Management: Executed and maintained 25+ multi-channel campaigns annually supporting brand, product, and regional goals.
- Budget Oversight: Managed a $500K global campaign budget, allocating spend across digital channels to maximize performance.
- Audience Development: Built and refined audience segments using Customer Data Platform (CDP) insights to improve targeting accuracy.
- Performance Reporting: Delivered in-platform reporting and CRO analysis to drive ongoing campaign optimization.
- ABM Integration: Collaborated with ABM Strategy team to implement inbound tactics within account-based programs.
- Process Standardization: Documented campaign processes and best practices for cross-regional consistency and knowledge sharing.
- Keyword Strategy: Owned overarching keyword planning across Rockwell Automation and its acquisitions, supporting SEO and paid efforts.
Carolina Academic Press
Digital Marketing Specialist
05.2020 - 08.2022
Job overview
- Lead Generation: Delivered 25% of qualified leads for the program within three months of engagement.
- Paid Media Strategy: Built a targeted Google Ads campaign for a niche legal audience, achieving a 4.5% CTR—exceeding industry benchmarks.
- Channel Planning: Developed and executed a full-funnel digital strategy incorporating Paid Search, Display (Google & Programmatic), Paid Social, and SEO.
LePoidevin Marketing
Digital Strategist
04.2020 - 09.2020
Job overview
- Client Strategy: Built integrated digital plans for 10 clients, covering paid media, SEO, landing page optimization, and website UX.
- Email Marketing: Executed segmented and ABM-focused email campaigns using HubSpot, Pardot, and Mailchimp.
- Reporting & Analytics: Established standardized dashboards and reporting cadences to ensure consistent performance tracking.
- Revenue Growth: Contributed to $50K+ in new digital retainers by supporting business development and RFP responses.
- Campaign Execution: Managed 10+ multichannel campaigns from planning through optimization across paid, owned, and earned media.
Ascedia
Digital Marketing Specialist
05.2017 - 03.2020
Job overview
- Digital Strategy: Created integrated strategies across paid media, SEO, and UX to align with client-specific goals.
- Budget Management: Oversaw $50K+ in monthly ad spend across Google Ads, Facebook, LinkedIn, and Programmatic platforms.
- Performance Reporting: Built standardized reporting frameworks to track KPIs across multi-channel campaigns.
- Web Project Collaboration: Partnered with design and dev teams on site projects, contributing persona development, user journeys, competitive analysis, and feature planning.
- Marketing Automation: Developed advanced HubSpot campaigns for 2 years, including form logic, workflows, segmentation, and content management.
- CRM & Nurture Campaigns: Managed Marketo nurture campaigns for ~1 year, supporting lead lifecycle and engagement efforts.
Tag Communications
Digital Strategist
05.2016 - 05.2017
Job overview
- Campaign Execution: Planned, launched, and monitored paid search, SEO, and web strategies to support client objectives.
- Analytics & Reporting: Delivered monthly analytics reports with insights and actionable recommendations for 20 clients.
- Client Communication: Presented findings to clients and provided strategic guidance based on performance trends.
- Business Development: Contributed to proposal development and strategy for both new and existing clients.
- Tech Stack Planning: Identified tools and frameworks needed to support scalable digital strategy execution.
Education
University of Wisconsin - PlattevillePlatteville, WI
Bachelor of Science from Business Administration With Marketing, Political Science
01.2011 - 12.2015
University Overview
- Captain of Women's Track & Field Team 2014 & 2015
- Awarded All-American Honors in High Jump at the NCAA National Championships in 2014
- Represented UW-Platteville in 2015 NCAA National Championships as a Heptathlete
- Elected to Vice President for American Marketing Association in 2014
- Graduated in top 10% of class
Skills
Strategic Planning of Integrated Campaigns
Software
Microsoft Ads
LinkedIn Marketing Solutions
Facebook Ads
Programmatic Advertising
Google Analytics & Data Studio
Salesforce
Hubspot
Timeline
Digital Marketing Manager
NeoSystems
07.2023 - Current
Contract Digital Marketing Specialist
Sarah Best Strategy
11.2022 - 06.2025
Global Inbound & ABM Marketing Specialist
Rockwell Automation
09.2020 - 01.2023
Digital Marketing Specialist
Carolina Academic Press
05.2020 - 08.2022
Digital Strategist
LePoidevin Marketing
04.2020 - 09.2020
Digital Marketing Specialist
Ascedia
05.2017 - 03.2020
Digital Strategist
Tag Communications
05.2016 - 05.2017
University of Wisconsin - Platteville
Bachelor of Science from Business Administration With Marketing, Political Science
01.2011 - 12.2015
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