Caitlin Murray
Los Angeles,CA
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Manager, Creative Partnerships
NBCUniversal
02.2022 - Current
- Lead development and execution management of multi-platform 360 partnership campaigns centered around Live From E! Red Carpet events (Golden Globes, Grammys, SAG, Oscars, Met Gala, Emmys) and People’s Choice Awards franchise
- Coordinate and collaborate with cross-functional teams including on-site production and showrunners, executive producers, sales and marketing, talent, editorial, public relations, legal, and network teams to execute digital, social, and linear programs
- Execute 60+ brand partnerships over 2 years spanning twenty live red carpet events and award shows
- Implement strategic marketing initiatives for partners resulting in double digit growth for brand memorability, likability, and search metrics, driving year-over-year partnership renewals and expansions with 15% YoY increase in pitch inquiries
- Ideate, pitch RFPs, and spearhead sponsorship opportunities inclusive of innovative digital and social franchises, press-worthy promotion, and organic in-show integration in collaboration with network Live Events team
- Own and curate comprehensive competitive analysis reports and track relevant live events and pop culture trends
- Create clear and concise go-to-market programming materials to support VP and team with administrative tasks.
Marketing Specialist, Creative Partnerships
NBCUniversal
01.2022 - 01.2023
- Assist in the development and execution management of multi-platform 360 partnership campaigns centered around Live From E! Red Carpet events (Golden Globes, Grammys, SAG, Oscars, Met Gala, Emmys) and People’s Choice Awards franchise
- Built marketing one-sheets and go-to-market materials that highlight programming and advertiser marketing opportunities
- Collaborated with cross-functional teams including marketing, creative, and paid social to help execute 360 partnership campaigns
- Participated in creative brainstorms and idea generation for advertiser RFPs, tracked pitches, and led competitive analysis research
- Supported Sr
- Director and VP with general administrative tasks including scheduling, budgeting, newsletters, press releases, etc.
Marketing Specialist
Buttercloth
01.2021 - 02.2022
- Assisted in the coordination of all aspects of brand and performance marketing efforts alongside company founder and CEO
- Led marketing supervisor for content-generation initiatives, including photo and video shoots, blog and editorial placement, affiliate marketing, email, paid campaign assets, shareholder involvement, catalogs, and UGC
- Managed business profiles and social media engagement, comments, messages, creating content, scheduling, and weekly reporting
- Implemented audience targeting and media content calendar, yielding a 48% increase in referral traffic and $75,000 in sales
- Supported brand activations and operation of partnerships, creators, brand ambassadors, blogs, and loyalty programs
- Conducted weekly website and sales analytics reports; manage discount codes, website landing pages, and banners
- Pioneered SMS marketing and copywriting for cohesive branding and promotional campaigns, increasing revenue by 145% PYTD
- Served as e-comm brand manager of paid social initiatives, alongside external agency, approving content for advertising repurposing.
Lead Style Journalist & PR Assistant
Lily Winston Firm
11.2018 - 01.2021
- Collaborated alongside founder and CEO in company growth strategies; pursued editorial, marketing, PR, and branding opportunities
- Performed individual personal branding and styling consultations with 15+ clients, eventually promoted to lead style journalist & PR assistant after 6 months based on delivered results, serving as a liaison to all digital marketing and copywriting initiatives on company website and social platforms
- Boosted digital footprint organically by 350% across social media platforms in less than 3 months, increasing potential client engagement, and implementing editorial and social scheduling to for quarterly planning
- Reduced overhead costs and improving marketing results, eliminating need for an external agency; surpassed agency engagement numbers in first month and grew Instagram follower count by 565% in less than 6 months.
Sales Support & Customer Service
Bailey’s Fine Jewelry
09.2019 - 03.2020
- Supported operations and sales for flagship store, starting in a behind-the-scenes administrative role, quickly advancing to a customer-facing sales support role
- Ensured smooth transaction and exceptional customer experience for high-dollar sales and VIP customers
- Expanded luxury brand marketing knowledge working with designers and planning weekly designer trunk show events
- Managed 2000+ jewelry repair orders and product receipts, monthly
- Exceeded holiday sales goals by 900%, generating $20,000 from add-on merchandise sales in less than 2 months
- Trained and guided a 6-person team to eliminate errors and streamline add-on gift-wrapping service.
Education
B.S. Fashion & Textile Management – Brand Management and Marketing -
North Carolina State University
Raleigh, NCSummer Study Abroad – Brand Marketing & PR - undefined
Florence University of the Arts
Skills
- Microsoft Office Suite & Outlook
- Google Workspace & Analytics
- Social Media Platforms
- PC Windows & iOS Applications
- Adobe Acrobat Reader
- Content Development
- Digital Marketing & Paid Social Media
- Video Editing Tools
- MediaProxy & SnapStream
- Apps: Shopify Plus, Gorgias, Shogun, Smileio, WordPress, Asana, JustUno, Postscript, Klaviyo, Okendo, Hootsuite
Certification
Duke University, Durham, NC, Digital Media & Marketing, 2021, 2022
Timeline
Marketing Manager, Creative Partnerships
NBCUniversal
02.2022 - Current
Marketing Specialist, Creative Partnerships
NBCUniversal
01.2022 - 01.2023
Marketing Specialist
Buttercloth
01.2021 - 02.2022
Sales Support & Customer Service
Bailey’s Fine Jewelry
09.2019 - 03.2020
Lead Style Journalist & PR Assistant
Lily Winston Firm
11.2018 - 01.2021
B.S. Fashion & Textile Management – Brand Management and Marketing -
North Carolina State University
Summer Study Abroad – Brand Marketing & PR - undefined
Florence University of the Arts
Duke University, Durham, NC, Digital Media & Marketing, 2021, 2022
Similar Profiles
Tyler CravenTyler Craven
Senior Director, Product at NBCUniversalSenior Director, Product at NBCUniversal
Dhivya PadmanabanDhivya Padmanaban
Data Engineer at NBCUniversalData Engineer at NBCUniversal
Jackie DiazJackie Diaz
Business Technology Manager at NBCUniversalBusiness Technology Manager at NBCUniversal
Colleen KellyColleen Kelly
Stand-In/Body Double/Off-Camera Reader at NBCUniversalStand-In/Body Double/Off-Camera Reader at NBCUniversal
Nicole TorrenceNicole Torrence
Owner at Kinder World LA / Family ChildcareOwner at Kinder World LA / Family Childcare