Caitlin N. Scott Hart
Oklahoma City
Summary
Dedicated and results-oriented Digital Marketing Coordinator with a proven track record in seamlessly managing projects, implementing effective brand content strategies, and driving comprehensive digital marketing initiatives. As a creative and detail-oriented professional, I am adept at copywriting, editing, and leveraging analytical insights to optimize marketing efforts.
Overview
7
7
years of professional experience
Work History
Digital Content Coordinator (Remote)
Collin Street Bakery
11.2018 - Current
- Project Management
- Generated $2.9M in revenue over 3 years through the development and launch of 20 new e-commerce products.
- Facilitated Collin Street Bakery’s rapid expansion into numerous wholesale & 3rd party outlets including, Amazon, CostCo, Brookshire Brothers, & AAFES, leading to the generation of $XX in revenue over XX years.
- Team Management
- Directed a team of geographically diverse contractors and vendors in the creation and advertisement of high-converting landing pages.
- Leveraged EOS techniques to clearly state goals, outline responsibilities, and define success leading to increased team productivity.
- Boosted team accountability and communication through the creation of highly-effective department-wide SOPs resulting in increased project consistency and output speeds.
- Content Management
- Improved organic website search rankings through the application of keyword research and SEO best practices.
- Ensured the production of new digital content remained relevant, fresh, and engaging for target audiences by monitoring industry trends and conducting regular content audits to assess the effectiveness of current materials.
- Content Creation
- Wrote, edited, and published over 175 unique pieces of content leveraged in full-funnel content strategies to increase engagement, boost sales, and encourage customer retention.
- Photography Development
- Developed visually compelling product photography for cross-platform usage (web, print, ads, packaging, social media) through the meticulous creation of detailed shot sheets.
- Reduced overall cost of photography while increasing image quality and quantity through the development of highly-collaborative professional relationships.
- Brand Collaborations
- Partnered with globally-recognized brands, Mountain Dew and Shiner, in the nationwide launch of beverages featuring Collin Street Bakery’s name, logo, and characteristics.
- Advertising
- Increased CLTV by XX% through the deployment of highly-effective marketing tactics including, but not limited to, upselling, cross-selling, retargeting, referral incentivization, and customer rewards.
- Collaborated in the development of full-funnel advertising strategies to increase awareness, reduce consideration, encourage conversion, and maximize retention—strategies included targeting LALA, promoting social-proof-fueled content, and offering exclusive seasonal discounts.
Marketing Support Specialist (Remote)
Collin Street Bakery
11.2017 - 11.2018
- Coordinated marketing administration tasks, including the organization of marketing materials, maintaining databases, and assisting with project timelines.
- Developed engaging social media content, resulting in a 30% growth in Facebook followers and 33% growth in Instagram followers.
- Produced and managed the internal newsletter, fostering communication and engagement among employees.
Production Assistant & Copy Writer
Fresh Ink Marketing
11.2016 - 07.2017
- Utilized keyword research to drive audience growth by constructing targeted and relevant content.
- Applied Google Analytics and Google Campaign Builder to measure website traffic and promotional impact.
- Assisted in the creation of comprehensive marketing strategies boosting brand awareness and increasing sales.
- Authored case studies benchmarking branded campaign results for internal promotional purposes.
- Audited existing markets and platforms to uncover growth opportunities.
- Collaborated in the copywriting, staging, directing, and producing of national video ad campaigns.
Education
Bachelor of Science - Marketing
Oklahoma State University
Stillwater, OK05.2015
Skills
- Content Strategy Development
- Copywriting & Editing
- Brand Management
- SEO Strategies
- New Customer Acquisition
- Grant Writing
Hobbies
- Crossfit
- Reading & Podcasts
- Cooking & Baking
- 1950s Cinematography
Timeline
Digital Content Coordinator (Remote)
Collin Street Bakery
11.2018 - Current
Marketing Support Specialist (Remote)
Collin Street Bakery
11.2017 - 11.2018
Production Assistant & Copy Writer
Fresh Ink Marketing
11.2016 - 07.2017
Bachelor of Science - Marketing
Oklahoma State University
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