Caitlyn Beeson
Willis,TX
Summary
Dynamic Web Content Developer with a strong record of improving digital engagement at Waste Connections Inc. Skilled in content marketing, web analytics, and front‑end fundamentals, with a sharp eye for detail and brand consistency. Adept at managing high‑volume content pipelines, optimizing user experience, and collaborating across creative and technical teams. Thrives in fast‑paced environments and consistently delivers polished, data‑driven content that supports organizational goals.
Overview
11
11
years of professional experience
Work History
Web Content Developer
Waste Connections Inc.
The Woodlands, Texas
08.2021 - 10.2025
- Developed and maintained website and digital publication content aligned with brand and marketing objectives.
- Enhanced content quality through meticulous proofreading, editing, and adherence to style guidelines, ensuring brand consistency.
- Updated existing content for accuracy, relevance, and SEO performance, contributing to improved search visibility.
- Implemented a streamlined content management workflow, increasing efficiency and reducing turnaround time.
- Conducted in‑depth research on industry trends to produce timely, relevant, and informative content.
- Analyzed performance metrics using analytics tools to identify optimization opportunities, informing future content strategy.
- Collaborated with designers to create visually engaging graphics that enhance user experience and boost engagement.
- Consistently met tight deadlines while managing multiple projects in a fast‑paced environment.
Municipal Clerk
The City of Cleveland
01.2021 - 07.2021
- Processed high volumes of public records requests accurately, maintaining adherence to legal requirements and supporting transparency.
- Maintained accurate, up‑to‑date databases of ordinances, resolutions, and municipal documents for staff and public access.
- Processed payments, maintained balanced cash drawers, issued receipts, and updated account records. Maintained an up-to-date database of ordinances, resolutions, and other important municipal documents for easy access by staff and citizens alike.
- Provided professional, responsive customer service to citizens, addressing inquiries and concerns promptly.
- Provided excellent customer service by addressing citizen concerns promptly and professionally at all times.
- Managed sensitive information, maintaining confidentiality and adhering to strict legal requirements.
- Managed confidential information, ensuring compliance with municipal regulations and safeguarding sensitive data.
- Facilitated cross-departmental communication, enhancing workflow efficiency and service delivery.
- Facilitated cooperation between city departments to improve overall performance and effectiveness in serving the public's needs.
Owner/Director
Discovery Dance Studio
08.2014 - 07.2019
- Oversaw daily business operations, enhancing scheduling, staffing, budgeting, and customer relations.
- Managed financial processes, ensuring accuracy in budgeting, invoicing, reporting, and tax preparation.
- Secured financial stability through strategic budgeting and effective resource allocation.
- Built strong client relationships, driving repeat business and referrals.
- Increased brand visibility through targeted marketing campaigns across social media and digital platforms.
- Established partnerships with local schools and organizations to expand outreach and performance opportunities.
- Produced high‑quality performances and events, strengthening the studio’s reputation in the community.
- Developed and implemented efficient scheduling systems to maximize studio space and class availability.
- Designed a comprehensive curriculum covering multiple dance styles and skill levels to support student growth.
Education
Bachelor of Science - Communication Studies in Marketing
Sam Houston State University
Huntsville, TX05-2021
Skills
- Web Development (Webflow)
- Search engine optimization
- Content marketing
- Digital advertising
- Web analytics
- Mobile content development
- Localization
- Editing and review
- Verbal and written communication
- Work prioritization
- Deadline management
- Attention to detail
Timeline
Web Content Developer
Waste Connections Inc.
08.2021 - 10.2025
Municipal Clerk
The City of Cleveland
01.2021 - 07.2021
Owner/Director
Discovery Dance Studio
08.2014 - 07.2019
Bachelor of Science - Communication Studies in Marketing
Sam Houston State University