Caitlyn Bidwell
Torrance,CA
Summary
Experienced leader of leaders with a talent for creating strategic visions and effectively guiding diverse teams towards unified goals. Demonstrated expertise in change management, successfully navigating sales teams through evolving challenges while fostering a culture of continuous feedback and development.
Overview
18
18
years of professional experience
Work History
RVP Customer Growth (West Region)
Capital One
01.2023 - Current
- Leads a team of 4 leaders and 28 individual contributors
- 2023 Results = 153% to Goal
- Implemented Region wide monthly field blitzes to increase in-person selling
- Increased EPVOL from 692k in Jan to 1.2mm
- 84% RM TAP completion with 179mm/100 wins
- 97% completion on SOW effort metrics
- 80% People leadership score
- Participated in multiple hot houses on behalf of the CG team, making sure our interests and priorities are represented
- (Groove, Well Managed, and Card Accept)
RVP Commercial Card (West Region)
Capital One
08.2021 - 12.2022
- Led a team of 6 leaders covering the Western half of the United States (45 total headcount)
- 2022 Results= 114% to Goal (697 million)
- 2021 Results = 113% to to goal (880 million)
- Standardized prospecting by gaining input and consensus with her leadership team with 100% adoption
- Direct involvement with every deal over 10MM in pVol (client meetings, deal strategy, and removing barriers)
- Collaborated with L&C on prospecting templates and marketing materials to mitigate risk to the sales team
- Built an inclusive + collaborative culture where associates can do the best work of their lives and bring their whole selves to work
LML-Commercial Card (CA/AZ)
Capital One
01.2019 - 08.2021
- Sourced and prospected on businesses between 50 million and 250 million calling on C level decision makers
- Team sold on 4-8 net new meetings
- 2021 Results = 179% to goal
- 2020 Results = 146% to goal and #1 in the Nation
- Developed Industry Vertical targeting which resulted in National adoption
- Ran Sales and Product collaboration to build elevated secure application process (Courier)
- Created successful prospecting cadences leveraging qualitative insights utilized at a National level (Groove)
- Collaborated with marketing to create our remote sales collateral nationally for zoom meetings in under a month resulting in successful net new client meetings in a remote environment
Acquisitions RM- Commercial Card (SoCal)
Capital One
09.2017 - 12.2018
- 2018 Results = 310% to goal
- Sourced, called and presented to C-levels of midmarket companies
- Launched the Capital One Commercial Card product in the Southern California market
- Achieved president's club
- Top in the organization for prospecting touches and conversion rate to meetings
- Specialized in Ecommerce, Logistics, manufacturing and distribution
- Executed nurture campaigns for prospects between 50 million and 1 billion in annual revenue
- Led the mentorship program for the Western Region
- Pioneered co-selling with operational partners (underwriting, marketing, product) to elevate client experience
Business Development Sales Executive (Los Angeles)
FedEx Services
08.2016 - 08.2017
- Closed 14 million in new annual business for midmarket
- Flipped the lowest performing territory in the district to a top 5 territory in the region in 1 year
- Completed soft cost value quantifications as well as hard cost for high level proposals
- Excelled in strategic sales negotiations internally and externally to grow new business
- 80% of new business was self-generated outside of Salesforce
- Specialized in Startups and E Commerce
- Trained to sell over 200 services with FedEx including international and fulfillment
- Mentored 3 employees into sales promotions
Large Account Strategic Sales Executive (MN/SD)
FedEx Services
05.2014 - 08.2016
- Managed a book of 32 Global Entities of approx
- 100 million annually in gross revenue
- Specialized in Healthcare and ECommerce
- Closed 50 million annually in new business
- Exceeded plan 7/8 quarters in role
- Created complex multimodal bundled pricing for Global multinationals
- Utilized salesforce nurture campaigns
- Skilled in quantifying top line growth as well as bottom line savings to clients
- Developed internal and external SOPs for top 10 accounts
- Mentored 3 successful account executives (2/3 won top presidents club awards for performance)
Business Development Sales Executive (MN)
FedEx Services
09.2012 - 05.2014
- Exceeded attainment goals and ranked in the top 3% of the company sales executives
- Specialized in E Commerce and Healthcare Sales
- Closed 30 million in new annual gross revenue
- Piloted 'lunch and learns' for top customers on International and Ecommerce
- Member of the VP advisory Board to provide feedback on strategic initiatives
- Received Ambassador's club for top ranking sales executive globally
- Received 5 star award (company's most prestigious award) for outstanding leadership
Business Development Sales Executive (MN)
FedEx Services
06.2011 - 08.2012
- Specialized in healthcare accounts
- Managed 50 million in revenue on existing global accounts
- Grew territory from 92% to 104% overall YOY
- Piloted custom operations specific to healthcare with our air network partners
- Worked on high level integrations with SAP and EDI feeds
Inside Sales Account Executive (SoCal)
FedEx Services
01.2010 - 05.2011
- Exceeded plan with an average YOY sales attainment of 108%
- Earned highest review of Outstanding Performance during employee review
- Awarded Senior Sales Executive Promotion
- Led the region in weekly prospecting of calls per day via telephone, face to face, and webinar
- Built a strong book of business by utilizing the call cycle tool
Sales Supervisor (Global)
CH Robinson Worldwide
05.2007 - 01.2010
- Managed a top performing team of 5 account executives with a 50 million revenue client book
- Trained new hires on multimodal sales who closed 15 million in new business year 1
- Exceeded aggressive growth targets of 30% growth YOY in net revenue
- Conducted performance reviews quarterly and compensation negotiations annually
- Participated in candidate interviews
- Assisted in forecasting and budgeting
- Piloted international sales cross sell within the domestic sales organization
Strategic Sales Executive
CH Robinson Worldwide
06.2006 - 05.2007
- Targeted new business on companies segmented 100 million in sales +
- Presented innovative global supply solutions from Origin country to Destination door
- Prepared customized routing guides for overall efficiency and cost-effective mode selection
- Closed 30 million in new business annually
- Sold: LTL, airfreight (domestic and international), truckload, Intermodal, Ocean, Customs Brokerage and LCL
Education
Bachelor of Arts - Finance
Cal State Fullerton
06.2006
Skills
- Motivational Leadership
- Relationship Management
- Client acquisition
- Pipeline Management
- Sales Coaching
- Consultative Selling
- Revenue Generation
- Time Management
- Teamwork and Collaboration
- Sales process
Accomplishments
- FY14 Ambassador's club member
- FY14 5 STAR Winner (FedEx's CEO award given to less than 1% of the company)
- Founder of Market Collaboration (small, midmarket and worldwide sales sales strategy calls)
- VP advisory board member 2015
- Director's advisory board member 2015
- VP award winner-Capital One 2017
- FY2020 Q4 Culture Beacon Award
- FY2018 President's Club Winner
- FY2020 President's Club Winner
Personal Information
Title: Field Sales Leader
Timeline
RVP Customer Growth (West Region)
Capital One
01.2023 - Current
RVP Commercial Card (West Region)
Capital One
08.2021 - 12.2022
LML-Commercial Card (CA/AZ)
Capital One
01.2019 - 08.2021
Acquisitions RM- Commercial Card (SoCal)
Capital One
09.2017 - 12.2018
Business Development Sales Executive (Los Angeles)
FedEx Services
08.2016 - 08.2017
Large Account Strategic Sales Executive (MN/SD)
FedEx Services
05.2014 - 08.2016
Business Development Sales Executive (MN)
FedEx Services
09.2012 - 05.2014
Business Development Sales Executive (MN)
FedEx Services
06.2011 - 08.2012
Inside Sales Account Executive (SoCal)
FedEx Services
01.2010 - 05.2011
Sales Supervisor (Global)
CH Robinson Worldwide
05.2007 - 01.2010
Strategic Sales Executive
CH Robinson Worldwide
06.2006 - 05.2007
Bachelor of Arts - Finance
Cal State Fullerton
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