Caitlyn Deverney
MI
Summary
Dynamic and results-driven sales professional with a strong track record of cultivating client relationships, driving account growth, and consistently surpassing sales targets. Skilled at thriving in fast-paced environments with exceptional communication and leadership abilities. Experienced in building sales pipelines, training sales representatives, and enhancing brand visibility. Passionate about driving success and fostering growth in competitive markets.
Overview
4
4
years of professional experience
Work History
Specialty Pharmaceutical Sales Representative
Areva Pharmaceuticals
08.2023 - Current
- Consistently ranked in the top 3 companywide sales for 3 consecutive quarters, growing territory revenue from $0 to $100,000 in 6 months
- Successfully executed territory business plans with hospital purchasing teams, earning recognition as the first sales representative in the company to successfully sell 120 vials of fludarabine in Q1
- Managed top 30 key accounts across the territory of Michigan, ensuring consistent growth and cultivating long-term customer relationships
- Trained and mentored 2 new sales representatives and 1 intern, providing guidance on best practices and sales strategies to support their professional growth and performance
- Organized and hosted weekly educational events for healthcare providers, delivering impactful presentations on Areva's product portfolio and programs.
Marketing Intern
MediaCom
02.2022 - 07.2022
- Utilized a comprehensive range of metrics and key performance indicators (KPIs) to assess campaign progress, including customer engagement, conversion rates, ROI, and market share
- Leveraged data-driven insights and market analysis to identify performance gaps, evaluate campaign effectiveness, and recommend strategic adjustments to optimize sales outcomes
- Developed visually appealing graphs to effectively communicate and visualize Coca-Cola's KPIs for 4 mid-campaign reports.
Marketing Intern
Americas Back Office
01.2021 - 09.2021
- Demonstrated exceptional sales acumen by driving a remarkable increase of over 500% in engagement on 2 social media pages, resulting in heightened brand visibility and expanded customer reach
- Analyzed consumer behaviors to identify opportunities for optimizing sales performance and aligning social media strategies with business objectives
- Developed an organized, strategic calendar for social media postings by implementing sales strategies to drive the most traffic and maximize revenue generation.
Education
Master of Science - Marketing Research and Analytics
Michigan State University
East Lansing, MI08.2023
Bachelor of Arts - Marketing Management
Michigan State University
East Lansing, MISkills
- Sales Pipeline Development: Lead Generation, Account Management, Prospecting
- Consultative Selling: Solution-Based Selling
- Problem-Solving: Analytical Thinking
- Leadership: Training, Mentoring
- Market Research: Consumer Behavior Insights
- Business Intelligence: Microsoft Office
- Data Visualization: Tableau Desktop
- Statistical Data Analysis: SPSS Statistics, RStudio
Market Research Projects
- Head Researcher, 20/20 Vision: Target Market Evaluation
- Data Analyst, O-I: Consumer Attitudes and Behaviors
Timeline
Specialty Pharmaceutical Sales Representative
Areva Pharmaceuticals
08.2023 - Current
Marketing Intern
MediaCom
02.2022 - 07.2022
Marketing Intern
Americas Back Office
01.2021 - 09.2021
Master of Science - Marketing Research and Analytics
Michigan State University
Bachelor of Arts - Marketing Management
Michigan State University
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