Summary
Overview
Work History
Education
Skills
Market Research Projects
Timeline
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Caitlyn Deverney

MI

Summary

Dynamic and results-driven sales professional with a strong track record of cultivating client relationships, driving account growth, and consistently surpassing sales targets. Skilled at thriving in fast-paced environments with exceptional communication and leadership abilities. Experienced in building sales pipelines, training sales representatives, and enhancing brand visibility. Passionate about driving success and fostering growth in competitive markets.

Overview

4
4
years of professional experience

Work History

Specialty Pharmaceutical Sales Representative

Areva Pharmaceuticals
08.2023 - Current
  • Consistently ranked in the top 3 companywide sales for 3 consecutive quarters, growing territory revenue from $0 to $100,000 in 6 months
  • Successfully executed territory business plans with hospital purchasing teams, earning recognition as the first sales representative in the company to successfully sell 120 vials of fludarabine in Q1
  • Managed top 30 key accounts across the territory of Michigan, ensuring consistent growth and cultivating long-term customer relationships
  • Trained and mentored 2 new sales representatives and 1 intern, providing guidance on best practices and sales strategies to support their professional growth and performance
  • Organized and hosted weekly educational events for healthcare providers, delivering impactful presentations on Areva's product portfolio and programs.

Marketing Intern

MediaCom
02.2022 - 07.2022
  • Utilized a comprehensive range of metrics and key performance indicators (KPIs) to assess campaign progress, including customer engagement, conversion rates, ROI, and market share
  • Leveraged data-driven insights and market analysis to identify performance gaps, evaluate campaign effectiveness, and recommend strategic adjustments to optimize sales outcomes
  • Developed visually appealing graphs to effectively communicate and visualize Coca-Cola's KPIs for 4 mid-campaign reports.

Marketing Intern

Americas Back Office
01.2021 - 09.2021
  • Demonstrated exceptional sales acumen by driving a remarkable increase of over 500% in engagement on 2 social media pages, resulting in heightened brand visibility and expanded customer reach
  • Analyzed consumer behaviors to identify opportunities for optimizing sales performance and aligning social media strategies with business objectives
  • Developed an organized, strategic calendar for social media postings by implementing sales strategies to drive the most traffic and maximize revenue generation.

Education

Master of Science - Marketing Research and Analytics

Michigan State University
East Lansing, MI
08.2023

Bachelor of Arts - Marketing Management

Michigan State University
East Lansing, MI

Skills

  • Sales Pipeline Development: Lead Generation, Account Management, Prospecting
  • Consultative Selling: Solution-Based Selling
  • Problem-Solving: Analytical Thinking
  • Leadership: Training, Mentoring
  • Market Research: Consumer Behavior Insights
  • Business Intelligence: Microsoft Office
  • Data Visualization: Tableau Desktop
  • Statistical Data Analysis: SPSS Statistics, RStudio

Market Research Projects

  • Head Researcher, 20/20 Vision: Target Market Evaluation
  • Data Analyst, O-I: Consumer Attitudes and Behaviors

Timeline

Specialty Pharmaceutical Sales Representative

Areva Pharmaceuticals
08.2023 - Current

Marketing Intern

MediaCom
02.2022 - 07.2022

Marketing Intern

Americas Back Office
01.2021 - 09.2021

Master of Science - Marketing Research and Analytics

Michigan State University

Bachelor of Arts - Marketing Management

Michigan State University
Caitlyn Deverney