Caitlyn Haase
Portland
Summary
Well-organized, dynamic and creative Merchandising leader successful at representing consumer tastes and needs within the apparel market. Accurately assess competition and pursues effective ways to boost sales and elevate a brand. Expert in product line planning and market strategy based on prior sales and trends to provide well-rounded selection of profitable products to customers.
Overview
9
9
years of professional experience
Work History
Sr. Product Merchandise Manager- Menswear
Pendleton Woolen Mills
01.2020 - Current
- Develop and implement comprehensive merchandising plans
- Leads the Menswear merchandising team and oversees all phases of the product development cycle for in-line product line.
- Oversee adoption of licensed products, e.g. Swim, outerwear, lounge, active
- Presents seasonal line plans and suggestions to management and stakeholders.
- Present seasonal collections at sales meetings to account managers and internal stakeholders
- Collaborates very closely with the design, product development, sales and planning to ensure that seasonal strategies are successfully executed, and that product assortments achieve corporate financial objectives.
- Supervises the forecasting of product trends and profitability. Continually optimizes the strategic development of products in order to maximize buyer interest and sales rates.
- Analyzes strategic pricing tactics and product development plans of competitors in order to stay relevant of market trends and improve Pendleton seasonal apparel lines.
- Partner with sales representatives and managers to influence deliveries and merchandising schedule.
- Create sales cycle plans to push to develop and service new accounts for proper product visibility.
- Exceeded the Direct Contribution Margin in 2021& 2022 by positioning the MW product offering to profit nearly double the budget goal.
Associate Product Merchandise Manager- Menswear
Pendleton Woolen Mills
01.2018 - 01.2020
- Compiled product and customer data to generate informed profit goals.
- Connected with key buyers to better understand business needs and current market landscape.
- Developed pre-line documentation and materials to communicate upcoming features and products to internal teams.
- Led category, brand, competitive and promotional analyses to identify trends leading to key consumer conclusions and implications on strategy.
- Consulted with product development teams to enhance products based on data feedback.
Assistant Merchandiser- Menswear
Pendleton Woolen Mills
01.2015 - 01.2018
- Updated spreadsheets and crafted presentations to support executives and contribute to team productivity.
- Managed large amounts of data with PLM systems
- Created and updated records and files to maintain accurate and compliant documents.
- Documented and distributed meeting notes to identify, analyze and improve workflows.
- Participated in strategic planning to execute in best interests of plan goals.
Education
Bachelor of Arts - Fashion Design And Merchandising
Oregon State University
Corvallis, OR06.2014
Skills
- Strategic merchandising plan creation
- Go to market strategy
- Cultural trend awareness
- Global Sourcing and Development
- Apparel product design knowledge
- Heritage brand alignment
- Multitasking abilities
- Excellent communication both written and oral
- Highly organized
- Strong attention to detail
- Able to delegate effectively
- Decisive analytical problem solving
- Adobe Suite
- Microsoft office
- Market trend Research
Timeline
Sr. Product Merchandise Manager- Menswear
Pendleton Woolen Mills
01.2020 - Current
Associate Product Merchandise Manager- Menswear
Pendleton Woolen Mills
01.2018 - 01.2020
Assistant Merchandiser- Menswear
Pendleton Woolen Mills
01.2015 - 01.2018
Bachelor of Arts - Fashion Design And Merchandising
Oregon State University
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