Caitlyn McCrimmon, CFA

Transect’s platform discovers and assesses energy project sites in minutes so developers can focus resources on quality sites, avoid costly risks, and quickly and confidently move projects forward.

Reporting to the COO, I lead the sales, business development and customer success departments, and am responsible for company revenue from multiple channels. I own and execute the organization’s go-to-market strategy, excluding marketing. As a member of the company’s executive team, I am heavily involved in the overall company strategy, culture, partnerships, budget decisions, and Board interactions.

Responsibilities include:

• Definition & execution of the go-to-market strategy
• Oversight of all company revenue channels - achieved 102% of company ARR goal in first year, 68% improvement in pipeline growth, 30% improvement in sales velocity
• Expansion into new growth market segments & industries
• Price book creation, pricing strategy execution
• Customer retention & growth, 104% NDR YTD
• Developing and supporting customer relationships, including leading complex negotiations and commercial discussions
• Recruiting, coaching, performance management and terminations for three departments with team members in multiple geographies
• Forecasting, scenario analysis & budgeting
• Cross-department collaboration and peer alignment with marketing, product, engineering, finance, and environmental teams.
• Process development, refinement, training, and application

P6 Technologies is an emerging tech startup providing a SaaS-based solution to Life Cycle Analysis for transportation fuels, biogas and chemicals. P6 helps renewable fuel and chemical companies quantify and improve carbon intensity.

In this role, I provide feedback to the CEO on lead generation, sales and marketing activities, as well as mentorship to the sales team.

SINAI Technologies is an emerging leader in CleanTech decarbonization software solutions, helping the world’s largest emitters measure, analyze, price and reduce GHG emissions. As Head of Sales, I reported directly to the CEO, participated in Board meetings, and supported a successful Series A fundraise while refining a GTM strategy and building and leading a global sales team from scratch.

• Grew ARR by 289%, increased TCV by 370%, tripled ACV, and signed ⅓ of all contracts as multi-year agreements
• Established OKRs, quotas, territory assignments, forecasts, comp plans, Quarterly Business Reviews, and processes
• Scaled from two reps to 11 sales roles including account executives, outbound sales development, sales engineering, and partnerships
• Developed and owned the go-to-market strategy, sales budget, hiring plans, revenue forecasts, and dynamic pricing models for B2B enterprise sales and partnerships
• Co-led product-market fit efforts with other department heads

Enverus delivers multi-solution energy-related technical and financial insights via an industry-leading data & analytics platform. As Senior Director, Strategic Accounts, I reported to the Global Head of Corporate Sales and managed 5 reports.

• Oversaw team pipeline, forecasts, messaging, pricing, and negotiation
• Supported complex and enterprise strategic selling processes from outbound opportunity identification through closing
• Earned a composite score of 3.93/4.0 from my direct reports in a 2020 anonymous review
• Manager-level quota attainment of 101% in 2020 and 109% in 1H’21

• Reported to the CRO as a senior individual contributor while also supporting efforts to grow a high-performance sales team from two people to 60+ in 3.5 years under the RS Energy Group brand which was acquired by Enverus for >$1 billion (~8x return over our team’s prior corporate sale)
• Award-winning top contributor who led complex sales pursuits identified through both inbound and outbound channels, and translated sophisticated solutions into compelling value propositions
• Achieved multi-million dollar quota attainment of 142% and 186% in 2017 and 2018, respectively

This role was held at RS Energy Group, ultimately acquired by Enverus

• As one of only two corporate sales team members, I took on multiple roles in addition to full cycle sales, including marketing, sales ops, and customer support to build up the sales foundation from scratch
• Grew a customer base from zero a multi-million dollar recurring revenue base
• Analyzed performance data to deliver quarterly reviews and annual strategic plans to executives

This role was held at Ross Smith Energy Group & ITG, ultimately acquired by Enverus

• Published research derived from in-depth analysis of the US oil & gas industry including company and asset valuations, M&A, financial modeling, and development forecasts
• Interacted with global client base and prospects including hedge funds, private equity and oil & gas companies
• Presented at conferences in New York and Houston

This role was held at Ross Smith Energy Group, ultimately acquired by Enverus

• Performed financial and written analysis of companies across multiple sectors, including valuation and merger models, pro-forma financial statements and comparable company analysis
• Prepared pitch-books, marketing materials and related sales & financing documentation
• Supported a record-breaking international deal in the Canadian oil & gas sector, securing over $1.2 billion in joint venture funding

This role was held at J.F. Mackie & Company, acquired by Mackie Research Capital.

This role was held at J.F. Mackie & Company, acquired by Mackie Research Capital.