- Focused on improving overall fitness by maintaining a regular gym routine
- Fashion and Style
- Personal Development and Self-Improvement
- Reading
- Travel
Caitlyn Rollins
Silver Spring,MD
Summary
Professional e-commerce specialist with proven track record in online retail management and strategy development. Adept at improving digital marketing efforts and leading teams to achieve business goals. Committed to fostering collaboration and adapting to dynamic market conditions while prioritizing customer satisfaction and business growth.
Overview
7
7
years of professional experience
Work History
E-Commerce Manager
Summit Group
01.2023 - Current
- Introduced a new product category that increase revenue by 22% with zero investment upfront.
- Partnered with cross-functional teams and key clients—including Goodyear Tires, Tyson Foods, and GEICO—to deliver multi-million-dollar revenue outcomes.
- Worked with cross-functional teams, including marketing, to deliver projects—boosting sales by 13% year over year.
- Coordinated with key stakeholders across development, procurement, and vendor management to support the smooth and efficient operation of 6 or 7 digital storefronts simultaneously.
- Established monthly marketing strategies to promote products and interact with customers in real-time, driving brand loyalty.
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
- Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Develop and implement a strategic sales plan for the eCommerce businesses, with focus on core growth, promotional planning/execution, supply chain excellence and content optimization.
- Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content, and user experience.
- Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
- Negotiated vendor contracts to secure favorable terms, ensuring profitability while maintaining strong supplier relationships.
- Oversaw the creation of high-quality visual assets for use across digital platforms, enhancing brand identity and consumer engagement.
- Designed promotional campaigns for major sales events, driving significant increases in traffic and sales volume.
- Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
Sales Coordinator
Summit Group
04.2018 - 01.2023
- Managed over 40 sales projects simultaneously at any given time.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Increased sales revenue by establishing strong relationships with clients and identifying new business opportunities.
- Streamlined sales processes for improved efficiency and customer satisfaction.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
- Cultivated long-lasting relationships with existing clients by providing ongoing support throughout the post-sales process.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Education
No Degree - Google Digital Marketing & E-commerce
Google
None09-2023
Bachelor of Science - Merchandising
Stevenson University
Owings Mills06-2017
Skills
- Platforms: Apex/Znode, NetSuite, Asana, Project Manager
- Apps: Canva, Illustrator, Excel,
- Product management
- Order fulfillment
- E-commerce platforms
- Website optimization
- Pricing strategy
- Google analytics
- Sales processes
- Customer trend analysis
- Sales presentations
- Market trend analysis
- Competitor analysis
Peak Performer
Achieved Peak Performer status twice, awarded for top performance and exceptional results within the team.
Interests
Timeline
E-Commerce Manager
Summit Group
01.2023 - Current
Sales Coordinator
Summit Group
04.2018 - 01.2023
No Degree - Google Digital Marketing & E-commerce
Google
Bachelor of Science - Merchandising
Stevenson University
Similar Profiles
Riama PangaribuanRiama Pangaribuan
Manager of Accounting, Finance and Tax at PT Indonesia Thai Summit Auto (Thai Summit Group)Manager of Accounting, Finance and Tax at PT Indonesia Thai Summit Auto (Thai Summit Group)
Ronke AdesinaRonke Adesina
Manager, Stakeholders Relationship Management at Nigerian Economic Summit GroupManager, Stakeholders Relationship Management at Nigerian Economic Summit Group
FAYAZ AHMADFAYAZ AHMAD
FRONT OFFICE MANAGER (F.O.M.) at SUMMIT GROUP OF HOTELS & RESORTSFRONT OFFICE MANAGER (F.O.M.) at SUMMIT GROUP OF HOTELS & RESORTS