Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Volunteer Experience
Locations
Accomplishments
Timeline
Generic

Caitlyn Schultz

Tucson,Arizona

Summary

Skilled Director of Marketing with a background in executing strategic marketing plans and leading high-performing teams. Demonstrates strong leadership abilities, creative problem-solving skills, and an aptitude for identifying market trends. Proven ability to drive brand growth and improve customer engagement. Known for making a significant impact in previous roles through innovative marketing strategies and team collaboration.I Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis, and organizational skills.

Overview

2
2
years of professional experience

Work History

Director of Marketing

Melzi
Tucson, Arizona
07.2023 - Current
  • Marketing and Brand Strategist Intern now promoted to Director of Marketing
  • Helped grow Melzi's Instagram to over 7,700 followers and 145.7k account views every month.
  • Assisted in product development and securing licensing agreements with large universities such as the University of Arizona, ASU, GCU, and JMU
  • Crafting comprehensive marketing plans that align with the brand's goals and objectives
  • Measuring the effectiveness of marketing and branding efforts using various analytics tools
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Updated web pages and social media profiles with engaging and current content.
  • Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.

Manager

Boutique - Colette, and Boutique 816
Tucson, Arizona
01.2023 - 08.2023
  • Manager for Boutique 816 social media
  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Managed the daily operations of all assigned social media accounts.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.

Education

Bachelor of Arts (BA) - Fashion Studies

University of Arizona
Tucson, AZ
05.2025

Skills

  • Communication
  • Creative Thinking
  • People Skills
  • Critical Thinking
  • Strong Work Ethic
  • Leadership
  • Social Media Editing
  • Media planning
  • Content strategy
  • Digital marketing
  • Advertising management
  • Product Marketing
  • Platform growth development
  • Audience engagement
  • Posting preparation
  • Social media posting

Hobbies and Interests

  • Fashion design
  • Brand marketing
  • Social media marketing

Volunteer Experience

Volunteer, Local Dog Shelter, Shorewood, Illinois, 06/21, 08/21, Gained volunteer experience helping out with dogs, while gaining experience with my time management, leadership, teamwork, and building relationships.

Locations

  • Chicago, Illinois
  • Tucson, Arizona

Accomplishments

  • Became Director of Marketing after being an intern.

Timeline

Director of Marketing

Melzi
07.2023 - Current

Manager

Boutique - Colette, and Boutique 816
01.2023 - 08.2023

Bachelor of Arts (BA) - Fashion Studies

University of Arizona

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Caitlyn Schultz