Caitlyn Williams
McKinney,TX
Summary
I was born and bred within the Powersports industry. I began riding my first dirt bike, a PW 50 at the age of 4.
Started racing at 9, and my father owned a Powersports dealership growing up. In 2022 I was awarded three honors:
Sales Rep of the Year, Highest Increase in Sales, and Most New Dealers.
Over the years, I have developed a strong passion for working with people within the Powersports industry and have gained valuable insights into the products, services, and customer needs.
I am eager to contribute to team success through hard work, attention to detail, and excellent organizational skills.
Overview
9
9
years of professional experience
Work History
East Coast Dealer Development Manager
Segway Powersports
06.2023 - Current
- Developed and assigned monthly sales quotas to over 5 regional sales managers in 6 territories.
- Increased dealer network growth by implementing strategic development plans and conducting comprehensive market analysis.
- Tasked 5 regional managers with development of uniform processes and resource uses throughout 6 regions.
- Improved dealer performance through regular evaluations, coaching sessions, and tailored training programs.
- Enhanced overall sales results by identifying high-potential dealers and providing them with targeted support.
- Strengthened relationships with dealers through consistent communication, collaboration, and mutual goal setting.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Worked closely with managers in other departments to improve pre- and post-sales support and customer service.
- Led collaboration meetings with key account managers and analysts to discuss prior month's forecast accuracy and asses upcoming forecasts.
- Responded to client or site emergencies and coordinated with manager to remedy issues.
- Assisted manager with day-to-day logistics and coordinated activities.
- Developed and enforced property policies and procedures.
Business Development Manager
HiSun Motors
09.2021 - 05.2023
- Covered Northeast, Mid-Atlantic, and Southeast territories
- Signing up new dealers and account maintenance
- Vetted and signed up 25 new dealers within first 8 months
- Consistently exceeded sales projections
- Rep of the Year Award 2022
- Most New Dealers Award 2022
- Highest Sales increase Award 2022
- Up $7.1M which was an 82% increase for the Northeast territory.
Social Media Specialist
Bob Utter Ford Lincoln Kia
12.2019 - 09.2021
- Produced blog posts, pay-per-click ads, and promotional content
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use
- Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms
- Monitored return on investment of online and social media marketing efforts
- Developed marketing content such as promotional materials and advertisements for social media
- Posted new content for products and services when managing marketing and release calendars.
- Increased brand awareness by developing and implementing targeted social media campaigns.
Internet Sales Consultant
Bob Utter Ford Lincoln Kia
12.2019 - 09.2021
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans
- Proactively managed client correspondence and recorded all tracking and communications
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases
- Maintained records related to sales, returns and inventory availability
- Answered customer questions regarding sizing and accessories and explained how to properly care for merchandise
- Educated customers on promotions to enhance sales
- Delivered high level of assistance by locating products and checking store system for merchandise
- Engaged with customers to effectively build rapport and lasting relationships
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
- Drove team revenue totals by making record breaking percentages in sales.
Racing Team Manager
Sherman Powersports
04.2015 - 05.2019
- Facilitated race team meetings to communicate team performance goals and results
- Met with clients to maintain communication to enhance teams' execution on new products
- Documented stats and distributed results to appropriate people
- Identified and corrected deficient performance and behaviors to achieve maximum productivity
- Administered direct reports to set clear and measurable goals
- Built trust with athletes by being courteous, respectful, responsible and professional at all times
- Promoted good sportsmanship among players.
Parts Specialist
Sherman Powersports
04.2015 - 06.2018
- Identified early product failure trends and communicated information to customers to help select more suitable parts
- Satisfied customers with fast, knowledgeable service for product(s) of interest
- Increased store revenue by cross-selling products and upselling services to customers
- Maintained current knowledge of manufacturers' options and parts availability to offer expert support
- Served customers in-store and by telephone to answer questions and place orders.
Sales Consultant
Sherman Powersports
04.2015 - 06.2018
- Responded to telephone and in-person requests for information
- Drove new business by acquiring new clients and expanding new and existing relationships
- Used consultative sales approach to understand customer needs and recommend relevant offerings
- Provided sales and customer service assistance to walk-in traffic
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral
- Provided pricing information to customers regarding specific products
- Contacted customers to follow up on purchases and suggest additional purchase options
- Facilitated business by implementing practical networking techniques throughout the North Texas area.
Education
UT Tyler
Tyler, TXHigh School Diploma -
Prosper High School
Prosper, TX06.2017
Skills
- Sales
- Lead prospecting
- Customer service
- Problem solving strength
- Sales expertise
- Performance improvement
- Client Service
- Customer Relations
- Leadership and teamwork
- Teamwork and flexibility
- Written Communication
- Excellent work ethic
- Verbal and written communication
- Customer Service
- Flexible & Adaptable
- Content Management
- Social Media
- Market Strategy
- Product Development
- Online Marketing
Accomplishments
- Recipient of Sales Rep of the Year Award from HISUN Motors in 2022.
2022 Sales Rep of the Year
.
Timeline
East Coast Dealer Development Manager
Segway Powersports
06.2023 - Current
Business Development Manager
HiSun Motors
09.2021 - 05.2023
Social Media Specialist
Bob Utter Ford Lincoln Kia
12.2019 - 09.2021
Internet Sales Consultant
Bob Utter Ford Lincoln Kia
12.2019 - 09.2021
Racing Team Manager
Sherman Powersports
04.2015 - 05.2019
Parts Specialist
Sherman Powersports
04.2015 - 06.2018
Sales Consultant
Sherman Powersports
04.2015 - 06.2018
UT Tyler
High School Diploma -
Prosper High School
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