Cal Morlon
Sarasota,FL
Summary
Dynamic and results-oriented professional with a proven track record in developing, restructuring, and directing operations and process development in a dealership environment to drive business growth and profitability.
Extensive experience encompasses all aspects of operations, including management of inventory, process development tailored to current market trends, human resources, staff training, facility management, dealer administration, and marketing strategies.
Demonstrated expertise in managing departments, B2B operations, account management, B2B software sales and software administration/training. Skilled in identifying top talent and fostering an environment that empowers individuals to excel in their roles.
Overview
15
15
years of professional experience
Work History
Vehicle Acquisition Manager
National Powersport Auctions
01.2024 - Current
- Supervise a team of powersport purchasing agents, utilizing ongoing sales training and support for team success
- Provide training, metric analytics and reporting to provide guidance to team members on best practices in purchasing, fostering a culture of continuous improvement within the department.
- Prioritized training and support for a 22% increase in purchase goals by the team in the first full year of employment
Marketing/Operations
Outdoor Network, LLC, dba Boater's World Marine Centers
03.2021 - 10.2023
- Brought on as Manager for 1 of 2 locations leading to currently overseeing 6 locations in multiple aspects of Operations and Marketing
- Was critically involved in expansion and development to 6 locations in 2.5 years
- Massive process development in all departments including Major Unit inventory, Consignment, Marketing, IT and equipment, Sales training, recruitment, Social Media management, interdepartmental relations, Major unit valuations, dealer administration and software administration
- Financial analysis and budget management for day to day operations
- Develop viable solutions in all aspects of dealer operations across all locations at Director level.
Digital Marketing/Content Writer/Dealer Consultation (Remote)
Outdoor Network, LLC
02.2017 - 03.2021
- Content writer for blog, marketing, and website material
- Social media management for 4 businesses on multiple platforms
- Technical support for YouTube subscribers on mechanical issues
- Graphic design for marketing and social media programs
- Dealer consultation on operations and development for Powersports and Marine dealers.
Eastern Region Sales Manager (Remote From Florida)
CyclePro Solutions
05.2016 - 10.2016
- Integral part of production and development of CRM software for Powersports industry
- Create and execute a proven sales process for eastern region of U.S
- Develop and consult dealers using CRM and tools to streamline processes
- Outside Sales
- Contract negotiation
- B2B relations
General Sales Manager/F&I/General Manager
San Diego BMW Motorcycles
04.2012 - 03.2016
- Process implementation between departments
- Increased Net profit of the Sales/Finance department by 28% in the first year as GSM
- Staff management, hiring, training
- New and Pre-owned operations/Inventory Management
- Managed all aspects of Sales Department and overview of entire dealership.
Internet Manager/F&I/Sales Manager
Fun Bike Center
02.2011 - 03.2012
- Internet Manager developing into Sales Manager and F&I support
- Develop online marketing campaigns for lead generation
- Used inventory management
Education
Graduate from NCM Institute - General Sales Management Mastery, Inventory Management
NCMi
Kansas City, KS05.2014
High School Diploma -
Bonita Vista High School
Chula Vista, CA05.1996
Skills
- Microsoft OS Support
- Adobe Suite
- IT management
- Versatile in Microsoft Office Suite
- Software Administration
- Social media management/analytics
- 70 wpm typing skills
- B2B and B2C operations and account management
- Excel in solutions reducing friction and bottlenecks in process development
- Customer success driven
Timeline
Vehicle Acquisition Manager
National Powersport Auctions
01.2024 - Current
Marketing/Operations
Outdoor Network, LLC, dba Boater's World Marine Centers
03.2021 - 10.2023
Digital Marketing/Content Writer/Dealer Consultation (Remote)
Outdoor Network, LLC
02.2017 - 03.2021
Eastern Region Sales Manager (Remote From Florida)
CyclePro Solutions
05.2016 - 10.2016
General Sales Manager/F&I/General Manager
San Diego BMW Motorcycles
04.2012 - 03.2016
Internet Manager/F&I/Sales Manager
Fun Bike Center
02.2011 - 03.2012
Graduate from NCM Institute - General Sales Management Mastery, Inventory Management
NCMi
High School Diploma -
Bonita Vista High School