Cale Johnson
Castle Rock
Summary
Seasoned Public Relations Specialist skilled in crafting compelling narratives that enhance brand visibility and foster public engagement. Background includes managing successful PR campaigns, crisis communication, and media relations across various platforms. Strengths include strategic planning, content creation, and stakeholder communication. Made significant impacts by elevating brand awareness and improving client relationships through targeted public relations strategies.
Overview
9
9
years of professional experience
Work History
Assistant Coach/Social Media Manager
King's Way Christian High School
Vancouver
04.2023 - Current
- Create engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and TikTok.
- Developed and implemented comprehensive training programs to enhance team performance and individual player development.
- Analyzed player performance and game footage to identify areas for improvement and strategic adjustments.
- Built strong media and community relationships through positive interaction and communication in support of sports program.
- Maintained accurate records of players' individual progress throughout the season.
- Utilized technology and software for game analysis, strategy development, and player feedback.
- Conducted regular team meetings to set goals, review progress, and address concerns.
- Motivated players to reach their maximum potential through positive reinforcement techniques.
Public Relations Specialist
Bud Clary
Longview
10.2017 - Current
- Managed daily content creation and curation for Facebook, Twitter, Instagram, TikTok, aligning with brand voice and marketing goals.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Developed and implemented successful social media campaigns to support company objectives.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Facilitated consumer relations or relationships between managers and employees or different branch offices.
- Used editing and graphic design tools to create content and visuals for social channels.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Researched competitors' PR strategies to gain insights into how they can be improved upon.
- Collaborated with various departments within the organization to coordinate publicity efforts.
- Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
- Conferred with other managers to identify trends or key group interests or concerns.
- Prepared reports on public relations activities for senior management.
Journalist
The Reflector
Battle Ground
05.2016 - 10.2017
- Utilized social media networks such as Twitter and Facebook to promote articles.
- Created tightly written news stories crafted from reliable sources.
- Received assignments or evaluated news tips to develop newsworthy story ideas.
- Reviewed and evaluated notes taken about news events to isolate pertinent facts and details.
- Gathered information about events through research, interviews and attendance at political, news and sports functions.
- Determined story's emphasis, length and format to organize material accordingly.
- Photographed or videotaped news events to provide visual coverage.
- Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.
- Photographed images to accompany articles in print or online publications.
- Updated websites with new content daily or weekly depending on publication schedule.
- Collected information by conducting on-the-scene interviews with witnesses or bystanders.
- Generated ideas for feature stories that would be compelling to readership audiences.
- Sourced expert opinions for stories from professionals in relevant fields.
- Maintained relationships with key contacts within various organizations or institutions.
- Received assignments or evaluated leads or tips to develop story ideas.
- Attended press conferences and other events to gather newsworthy information.
- Revised work to meet editorial approval or fit time or space requirements.
- Researched and wrote stories on a variety of topics, such as politics, crime, education, entertainment, health and sports.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Education
Bachelor of Science - Journalism And Mass Communication
University of Kansas
Lawrence, KS05-2016
High School Diploma -
Castle Rock High School
Castle Rock, WA06-2013
Skills
- Social media management
- Content creation
- Graphic design
- Public relations strategy
- Campaign development
- Market research
Websites
- https://www.facebook.com/share/1ASKRGD6RB/?mibextid=wwXIfr
- https://www.instagram.com/budclaryford?igsh=MTZyN2YzdWMwcXJqdw==
- https://www.tiktok.com/@bud.clary.longview?_t=ZT-8vjhBoEvCWc&_r=1
- https://www.instagram.com/kingswayboysbasketball?igsh=cWQ3b2w4Z2toemF2&utm_source=qr
- https://www.instagram.com/jal_wiffleball?igsh=MTB2ejhpb2VsenExaQ%3D%3D&utm_source=qr
Affiliations
- Founder and Commissioner of a wiffleball league for 10 years that had 300+ participants. Grew the league from a small backyard activity with a handful of friends and family into a well-known recreational organization in the community that attracted participants from all over the Southwest WA area.
References
References available upon request.
Timeline
Assistant Coach/Social Media Manager
King's Way Christian High School
04.2023 - Current
Public Relations Specialist
Bud Clary
10.2017 - Current
Journalist
The Reflector
05.2016 - 10.2017
Bachelor of Science - Journalism And Mass Communication
University of Kansas
High School Diploma -
Castle Rock High School
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