Cale Larsen
West Haven,UT
Overview
12
12
years of professional experience
Work History
Visual Merchandising Territory Manager
Winston Retail
12.2024 - Current
- Oversight of planogram and merchandising for Western US covering 56 stores in multiple states and growing
- Lead a team of merchandisers developing and executing elevated a visual merchandising team, using a planogram and/or based on available products
- Maintain a friendly, energetic, personable demeanor, and passion for retail merchandising
- Demonstrate strong work ethic, reliability, and commitment
- Commitment and dedication to the project by elevating presentations
- Communicate clearly with store personnel and provide written reports
- Partner with Store Management to create a positive working relationship to achieve project goals
- Execute the installation, execution, and maintenance of Apparel departments, mannequins, and vignettes
Ops Manager - Google Pixel
MarketStar
07.2022 - 07.2023
- Worked with leaders to improve sales processes in the Indirect business unit
- Coordinated with sales operations to implement best practices division-wide
- Evaluated and guided priorities using analysis and observation
- Established operational excellence through planning and execution of key initiatives
- Maintained effective communication with leadership and clients
- Collaborated with support teams to solve business problems efficiently
- Identified strategic projects and communicated expectations to stakeholders
- Used methodical and analytical approaches to propose solutions to problems
Sales Manager - Palo Alto Networks
MarketStar
10.2021 - 07.2022
- Oversaw the management of warm and cold lead flow to ensure prompt engagement with potential customers and effectively handled lead flow with existing customers for cross-selling or upselling
- Conducted a clear identification of sales opportunities by thoroughly understanding the potential for customers to purchase the client's products and services and then delegated those sales-qualified opportunities to a Sales Representative
- Maintained up-to-date knowledge of the latest developments in the marketplace and competitor activities
- Acted as the primary point of contact for new clients, conducted lead product presentations, and meticulously planned performance/strategies, while consistently nurturing relationships throughout the entire sales process
- Managed accounting, sales, finance, and human resources processes and procedures for a team of 20 representatives
Inside Sales Manager - Microsoft Surface
MarketStar
05.2020 - 07.2022
- Achieved consistent quarterly revenue closures of $500k
- Maintained a steady pipeline of $1.8 Million quarter over quarter
- Proficient in pipeline management and forecasting
- Led sales opportunities from initiation to closure, including influencing technical decisions
- Effectively utilized and promoted market promotions, sales initiatives, and programs
- Monitored team performance, highlighting achievements and areas for improvement, and addressed competitive obstacles to drive sales quotas
- Collaborated with partners to facilitate the sale, deployment, and adoption of Microsoft solutions
- Oversaw program activities such as training and logistics, fostering collaboration with support teams, and nurturing the development and performance of sales representatives
- Identified and implemented best practices, offering insights to both the team and clients, and provided feedback and recommendations for program enhancements based on thorough observations of people, processes, and products
Inside Sales Team Lead - netAlly
MarketStar
07.2019 - 05.2020
- Oversaw inside sales teams handling North America (NAMER) and Latin America (LATAM) territories
- Conducted team performance reviews and quality assurance (QA) sessions
- Held weekly calls with clients to review progress toward goals, discuss channel insights and feedback, and track account progress
- Compiled and analyzed program feedback, offering strategic recommendations for account growth plans and pipeline management
- Conducted in-depth channel research to understand factors driving or hindering growth
- Collaborated with internal teams to forecast revenue, assess channel spending trends, and optimize program resources to consistently drive demand
- Provided ongoing individual coaching to team members, effectively guiding them to achieve quotas
- Managed channel relationships with partners and resellers in LATAM, retail, and federal sectors
Inside Sales Account Manager - Puppet
MarketStar
02.2019 - 07.2019
Sales Development - Prismview
MarketStar
06.2018 - 01.2019
Field Operations Manager - ZTE
Creative Channel Services
02.2013 - 10.2017
Timeline
Visual Merchandising Territory Manager
Winston Retail
12.2024 - Current
Ops Manager - Google Pixel
MarketStar
07.2022 - 07.2023
Sales Manager - Palo Alto Networks
MarketStar
10.2021 - 07.2022
Inside Sales Manager - Microsoft Surface
MarketStar
05.2020 - 07.2022
Inside Sales Team Lead - netAlly
MarketStar
07.2019 - 05.2020
Inside Sales Account Manager - Puppet
MarketStar
02.2019 - 07.2019
Sales Development - Prismview
MarketStar
06.2018 - 01.2019
Field Operations Manager - ZTE
Creative Channel Services
02.2013 - 10.2017
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