Summary
Overview
Work History
Skills
Certification
Assessments
Personal Information
Community Service
Military Service
Timeline
Hi, I’m

Caleb A. Cox

Oakesdale,WA

Summary

I have over 25 years of sales experience. I firmly believe in serving my employer with honesty and integrity; servant-leadership is my preferred model.

My approach is to earn my clients' business through a consultative approach to best find & fill their needs.

Overview

25
years of professional experience
1
Certification

Work History

Best Western Wheatland Inn

Director of Sales and Marketing
08.2015 - Current

Job overview

  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities
  • Managing group sales - Schedule all group blocks to maximize hotel occupancy
  • Revenue strategy - In direct concert with the General Manager and corporate revenue manager
  • Promoted an atmosphere where everyone on our staff is essentially selling/promoting our property. Teamwork is the key.
  • Reputation Management - Responsible for reviewing and responding to 100% of the reviews we receive from guests giving feedback about their experience with our hotel
  • Online management - Responsible for how our property is viewed online, includes 3rd-party website integration, social media interaction, etc.

Camp Chevrolet/Cadillac

Sales Consultant
07.2011 - 10.2014

Job overview

  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase

- My customer satisfaction rating was over 99%

  • Stayed knowledgeable on latest innovations and technological advancements through continuous training... trained colleagues on the latest product knowledge
  • Developed long-lasting client relationships by consistently exceeding expectations with spectacular service.
  • Served as the Certified Technology Expert for the dealership, and was also a part of an advisory board for the western U.S
  • Public speaking: was recorded for TV and radio commercials,

LeafGuard of Spokane

Outside Sales Representative
09.2009 - 07.2011

Job overview

  • Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
  • Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for specific & unique needs.
  • Established new accounts through cold calling and personal visits to potential customers.
  • Exceeded monthly sales targets and quotas consistently.
  • Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
  • Developed in-depth knowledge of product features, benefits, and pricing strategies to effectively communicate value propositions to clients.
  • Negotiated terms and contracts with clients to maintain profitable sales.
  • Attended trade shows and conferences regularly to increase brand visibility.

U.S. Air Force

Sr. Airman / E-4
08.1995 - 08.1999

Job overview

  • Commendations: National Defense medal, Expert marksman, Distinguished unit award, Air Force longevity service award, Southwest Asia service medal, Air Force Outstanding unit award, Air Force Commendation Medal w/ Valor

Skills

  • Consultative Sales
  • Revenue Management
  • Presentation Skills
  • Business Development
  • CRM Software
  • Cold Calling
  • Relationship Management
  • Pricing / Negotiation / Contracts
  • Social Media Management
  • Public Speaking
  • Digital marketing
  • Microsoft Office

Certification

Driver's License, Exp. 1/29/30, WA

Assessments

Assessments
  • Sales skills, Expert, 10/01/21
  • Outside sales, Expert, 08/01/22

Personal Information

Personal Information
Work Permit: Authorized to work in the US for any employer

Community Service

Community Service
  • Rural Development Initiative of the Palouse: Member of a team involved in a 20-week initiative to explore ways to further economic development in rural communities.
  • Economic Development Tourism & Events Commission: Colfax, Member of a local commission designed to further economic development in and around Colfax.
  • Ruling Elder: Shadle Park Presbyterian Church (five years); Community Presbyterian Church (CPC) of Oakesdale (six years)
  • Colfax Jr/Sr High School, Volunteer Junior High flag football coach: 2016, Junior High boys basketball coach: 2017-2019, Varsity football & basketball announcer: 2021- Present
  • WIAA State Basketball Announcer: 2025 - Present
  • Community Heart & Soul: Oakesdale, 2025 - Present, member of Core Leadership Team focused on the revitalization and betterment of Oakesdale, WA

Military Service

Military Service
U.S. Air Force, United States, Sr. Airman / E-4, 08/01/95, 08/01/99, National Defense medal, Expert marksman, Distinguished unit award, Air Force longevity service award, Southwest Asia service medal, Air Force Outstanding unit award, Air Force Commendation Medal w/ Valor

Timeline

Director of Sales and Marketing
Best Western Wheatland Inn
08.2015 - Current
Sales Consultant
Camp Chevrolet/Cadillac
07.2011 - 10.2014
Outside Sales Representative
LeafGuard of Spokane
09.2009 - 07.2011
Sr. Airman / E-4
U.S. Air Force
08.1995 - 08.1999

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Caleb A. Cox