Caleb Lester

Help lead editorial and communications strategy for a municipal government serving more than 16,000 residents, producing digital content, newsletters, and media communications that translate complex policy and public information into accessible updates for the community.

• Increased social media engagement by 275% and e-newsletter engagement by 110% through improved content strategy and messaging.

• Manage editorial production for the Town’s digital communications including newsletters, website updates, press releases, and social media content.

• Track and analyze digital engagement metrics across email, social media, and website platforms using Google Analytics and Hootsuite.

• Curate and prioritize government updates and announcements for digital distribution across email and social channels.

• Draft and edit newsletter content highlighting town initiatives, public policy updates, and community news.

• Oversee the Town’s social media content calendar and collaborate with departments to ensure timely and accurate communications.

• Respond to daily media inquiries and help shape official statements and messaging on breaking news and public issues.

• Coordinate real-time public communications during emergencies, service disruptions, and major town developments.

• Maintain relationships with local and national media outlets including The Washington Post, NBC, WTOP, and WJLA.

• Serve as acting Public Information Director when needed and advise elected officials and department leaders on messaging and public engagement.

• Supervised staff and coordinated weekly public meetings and hearings.

• Served as primary contact for public information requests and media inquiries.

• Ensured accuracy and transparency of official records and communications.

• Drafted and edited official government communications, public notices, and website content.

• Managed digital communications including newsletters, social media content, press releases, and speeches.

• Drafted and edited op-eds, talking points, and messaging on public policy and civic issues.

• Developed communication campaigns supporting policy initiatives and community outreach.

• Managed relationships with media outlets and responded to daily press inquiries.

• Increased press coverage, digital reach, and social media following by approximately 30%.

• Tracked campaign engagement and media coverage using digital analytics tools.