Caleb Massarek
Baton Rouge,LA
Summary
Dynamic sales and finance professional with a proven track record of fostering client trust through clear communication and delivering consistent results. Expertise in navigating challenging environments to establish structure and enhance performance, leveraging genuine connections and streamlined processes. A diverse background in sales management, finance, account management, and business development underscores a strong aptitude for problem-solving and leadership. Committed to ensuring clients feel supported throughout their journey, driving success from initial engagement to final outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales/Finance Manager
Automax Covington
04.2025 - Current
- Oversee all front-end sales operations, managing the full customer journey from initial contact through deal close and post-sale follow-up.
- Structure and secure financing for buyers, working directly with banks, credit unions, and lenders to obtain optimal loan terms and approvals.
- Consistently exceed monthly sales targets while maintaining high customer satisfaction ratings and strong repeat/referral business.
- Lead digital marketing efforts including creation, management, and optimization of targeted ad campaigns across Facebook, Instagram, Google, and local ad platforms.
- Develop and manage advertising budgets to maximize ROI, generating qualified leads and increasing showroom traffic.
- Analyze campaign performance metrics and adjust strategies to improve conversion rates and cost-efficiency.
- Collaborate with inventory and service teams to ensure top vehicle presentation and accurate online listings.
- Train and support sales staff on effective closing techniques, CRM usage, and compliance with dealership finance policies.
Dealer Account Manager
Westlake Financial
03.2024 - 06.2024
- Achieving performance targets through daily customer interactions, calls, and visits.
- Educating customers on account management, self-service options, and compliance with company policies.
- Analyzing customer financial data and internal reports to monitor and address dealer performance.
- Documenting all activities and client interactions in the company's CRM systems.
- Prepared presentations and proposals to communicate company products and services to all levels of management within Independent and Franchise Dealerships.
- Identified sales prospects and contacted these and other accounts assigned to me.
- Developed, maintained, and grew current and potential dealer partners within the Independent and Franchise Dealer communities.
- Provided solutions, rehashed and restructured vehicle loans for approval in a profitable manner for Westlake and the Dealership Partners.
- Assisted with the preparation of sales contracts by educating the dealer on what is needed for proper verification by Westlake Financial.
Automotive Finance Manager
Millennium Automotive Group
07.2023 - 02.2024
- Responsible for helping customers arrange the financing of their purchases and presenting them with additional products that enhance their vehicle and ownership experience.
- Structured deals for maximum profitability and collectability.
- Desks deals, submitted deals to lenders for approval, making credit decisions, and effectively closed deals.
- Ensures all deals are fully compliant with local, state and federal guidelines.
- Prepared paperwork, contracts and delivered deals.
Automotive Sales Consultant
Millennium Automotive Group
05.2023 - 07.2023
- Developed and maintained relationships with current and potential customers to create a loyal customer base and drive sales growth.
- Develop and implement effective sales strategies to meet and exceed sales targets.
- Identify customer needs and recommend appropriate vehicles to meet those needs, providing exceptional customer service throughout the sales process.
- Stay updated on the latest automotive trends and technologies to provide customers with informed recommendations and enhance the overall customer experience.
- Conduct thorough research on competitor pricing and promotions to ensure competitive pricing and value proposition for customers.
Director of Business Development
Major Menus
07.2022 - 05.2023
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs, and sales tools.
- Utilized market trends, mission priorities, and customer goals to envision, shape, and close new opportunities.
- Compiled product and customer data to generate informed profit projections.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profitability.
- Collaborated with sales and marketing departments to support client acquisition.
VP of Sales
Sitelytic
10.2021 - 07.2022
- Continually evaluated marketplace trends and oversaw the gathering of competitive intelligence within markets and across service lines.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Supported business development efforts and coordinated with the marketing team on special campaigns.
Sales Coordinator
Team Automotive
10.2020 - 10.2021
- Showing vehicles to perspective buyers while explaining everything about vehicle and when needed, the sale process.
Co-Owner and Vice President
Opaque Marketing
08.2019 - 10.2020
- Utilizing my skill set in sales to find, sell and close on new clientele.
- Train new Sales Representatives.
Internet Marketing Manager
Servpro of South Baton Rouge
06.2019 - 10.2020
Education
Bachelor's degree - Finance
Western Governors University
Salt Lake City, UT07-2026
High school - undefined
Woodlawn High School
Baton Rouge, LA05.2019
Skills
- Deal structuring
- Territory sales management
- Solution selling
- Sales presentation
- Marketing strategy
- Consultative sales
- CRM software
Certification
Driver's License
Timeline
Sales/Finance Manager
Automax Covington
04.2025 - Current
Dealer Account Manager
Westlake Financial
03.2024 - 06.2024
Automotive Finance Manager
Millennium Automotive Group
07.2023 - 02.2024
Automotive Sales Consultant
Millennium Automotive Group
05.2023 - 07.2023
Director of Business Development
Major Menus
07.2022 - 05.2023
VP of Sales
Sitelytic
10.2021 - 07.2022
Sales Coordinator
Team Automotive
10.2020 - 10.2021
Co-Owner and Vice President
Opaque Marketing
08.2019 - 10.2020
Internet Marketing Manager
Servpro of South Baton Rouge
06.2019 - 10.2020
High school - undefined
Woodlawn High School
Bachelor's degree - Finance
Western Governors University