Summary
Overview
Work History
Education
Skills
Certification
Volunteer Work
Additional Information
Timeline
Generic
Caleb Retzer

Caleb Retzer

Saint Peters,MO

Summary

Marketing Executive with 6 years of experience researching, compiling and reporting on buying trends and statistics. Career-focused and determined individual recognized for stellar creative thinking and people skills. Polished in resolving administrative problems through proactive recordkeeping and tactful correspondence.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Director of Marketing

Bishop DuBourg High School
St Louis, MO
07.2023 - Current
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
  • Developed comprehensive marketing plans and strategies to increase brand awareness.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Planned advertising campaigns for online, print and other mediums.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Collaborated with sales teams to create promotional materials that increased enrollment.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Established KPIs and reporting systems to measure marketing effectiveness and ROI.
  • Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.

Executive Assistant/ Marketing Executive

Core Properties
Webster Groves, MO
04.2022 - 06.2023
  • Developing and executing marketing strategies to maximize the impact of the one million dollar marketing spend
  • Creating and managing social media accounts, producing content, and monitoring engagement
  • Conducting market research to identify target audiences and trends in the industry
  • Coordinating with managing partner to ensure that their calendar is up-to-date and scheduling meetings as required
  • Managing marketing affiliates and building relationships with other businesses to expand the company's reach
  • Monitoring the marketing budget and making adjustments as necessary to ensure the company's financial goals are met
  • Tracking and analyzing data to measure the effectiveness of marketing campaigns and identify areas for improvement
  • Creating and delivering reports on marketing activities and results to stakeholders
  • Staying up-to-date with industry trends and best practices in marketing and social media.

Administrative Assistant/Marketing Coordinator

The Laurie Duepner Real Estate Group
Fallon, MO
02.2021 - 02.2022
  • Manage social media accounts and create content to engage with followers and attract new clients
  • Conduct house tours for potential buyers and renters, showcasing the property's features and benefits
  • Prepare contracts and handle all paperwork related to real estate transactions, including sending amendments as needed
  • Communicate with lenders, title companies, and other parties involved in the transaction to ensure a smooth closing process
  • Schedule and coordinate home closings, including preparing and delivering paperwork and ensuring all necessary parties are present
  • Maintain an organized filing system for all real estate documents and contracts
  • Provide general administrative support, such as answering phone calls, scheduling appointments, and responding to emails
  • Coordinate marketing and advertising campaigns to promote real estate listings
  • Collaborate with real estate agents and brokers to ensure all client needs are met
  • Monitor industry trends and stay up-to-date with real estate laws and regulations.

Videographer/Owner

CRMedia
Lake Saint Louis, MO
03.2019 - 05.2021
  • Pre-production planning for each project, including location scouting, shot list creation, and equipment preparation
  • Collaborating with clients to understand their vision and provide creative input to achieve their desired outcome
  • Operating camera, sound, and lighting equipment during filming, ensuring that each shot is technically sound and aesthetically pleasing
  • Editing video footage into a final product using editing software, adding music, sound effects, and color correction to enhance the video's impact
  • Maintaining and organizing equipment, including cameras, lenses, tripods, and audio gear
  • Managing project timelines and deadlines, ensuring that each project is delivered on time and within budget
  • Marketing the company's services and building relationships with potential clients, including creating marketing materials, and utilizing social media to reach a wider audience
  • Keeping up with industry trends and technologies, attending conferences and workshops to continue learning and improving skills
  • Managing financials, including budgeting, invoicing, and tracking expenses to ensure profitability and sustainability of the business.

Online Marketing Executive

Platinum Driveline
Eureka, MO
03.2020 - 02.2021
  • Developing and implementing marketing strategies and campaigns to increase sales and brand awareness on Amazon and eBay
  • Conducting market research to identify trends, customer behavior, and competitive landscape to inform marketing strategies
  • Managing product listings on Amazon and eBay, including optimizing titles, descriptions, keywords, images, and pricing
  • Monitoring product performance and analyzing sales data to identify opportunities for growth and improvement
  • Managing advertising campaigns on Amazon Advertising and eBay
  • Promoted Listings to drive traffic and sales
  • Building and maintaining relationships with Amazon and eBay representatives to stay up-to-date on new features and policies
  • Coordinating with internal teams such as product development, operations, and customer service to ensure seamless execution of marketing initiatives
  • Responding to customer inquiries, reviews, and feedback on Amazon and eBay to provide exceptional customer service
  • Managing inventory levels and forecasting demand to ensure product availability and avoid stockouts
  • Analyzing and reporting on marketing performance metrics to track progress and make data-driven decisions.

Social Media Marketing Manager

Avenue Real Estate Group, Town
, MO
12.2018 - 02.2021
  • Develop and execute social media marketing strategies to promote the company's brand, listings, and services on various platforms such as Facebook, Instagram, Twitter, and LinkedIn
  • Create and curate engaging and informative social media content that showcases the company's listings, community, and expertise
  • Shoot high-quality house tours, client videos, and other visual content that highlights the features and benefits of the properties
  • Edit and optimize visual content for social media platforms, ensuring it meets quality and brand standards
  • Manage the company's social media accounts, including posting, scheduling, and monitoring content performance and engagement metrics
  • Collaborate with other marketing team members and stakeholders to align social media strategies with overall marketing goals
  • Develop and maintain relationships with influencers, bloggers, and other third-party partners to amplify the company's reach and credibility
  • Stay up-to-date with the latest social media trends, tools, and best practices, and apply them to improve the company's social media presence
  • Monitor social media conversations and respond to customer inquiries, comments, and reviews in a timely and professional manner
  • Analyze social media data and metrics to identify areas for improvement and recommend actionable insights to optimize social media performance.

Education

Bachelors of Liberal Studies - Communications & Psychology

University Missouri Saint Louis
St Louis, MO
05.2023

Skills

  • Administrative Support
  • Executive Schedule Management
  • Customer Service
  • Budget Preparation
  • Document Filing and Retrieval
  • Critical Thinking
  • Executive Presentations
  • Calendar and Scheduling Software
  • Report Distribution
  • Travel Arrangement Coordination
  • Administrative Oversight
  • Call Routing
  • Visitor Greeting
  • Data Research and Compilation
  • Video Conferencing Software
  • Market Research
  • Proofreading and Editing
  • Data Management
  • Copywriting
  • Team Collaboration
  • Detail Oriented
  • Multitasking and Prioritization
  • Digital Marketing
  • Social Media Marketing
  • Content Creation
  • Trends Research
  • Product Launch
  • Demand Generation Marketing
  • Program Marketing
  • Campaign Management
  • Product Promotion

Certification

  • Microsoft Office 2009-Present
  • Web Design/Desktop Publishing 2016-Present
  • Technical Literacy 2009-Present
  • Social Media Marketing 2018-Present
  • Videography 2017-Present
  • Photography 2017-Present

Volunteer Work

  • The Salvation Army December 2017
  • The Bridge St. Louis feeding the homeless December 2014

Additional Information

  • St. Charles Community College Dean’s List 2020-2020
  • University of Missouri Saint Louis Dean’s List 2023-2023

Timeline

Director of Marketing

Bishop DuBourg High School
07.2023 - Current

Executive Assistant/ Marketing Executive

Core Properties
04.2022 - 06.2023

Administrative Assistant/Marketing Coordinator

The Laurie Duepner Real Estate Group
02.2021 - 02.2022

Online Marketing Executive

Platinum Driveline
03.2020 - 02.2021

Videographer/Owner

CRMedia
03.2019 - 05.2021

Social Media Marketing Manager

Avenue Real Estate Group, Town
12.2018 - 02.2021

Bachelors of Liberal Studies - Communications & Psychology

University Missouri Saint Louis

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Caleb Retzer