Caleb Roberts

In my role as a Marketing Business Analyst for Hero Bullion, I was instrumental in transforming our product management and marketing processes.

Notable achievements

• Built a comprehensive data center for all products and tax codes, streamlining backend operations. Collaborated closely with the management team to ensure the product met all specifications, enhancing data integrity and operational efficiency. Utilized Python for machine learning to predict tax codes and clean up the data while cloning the database.
• Analyzed all marketing and paid media campaigns using machine learning to aggregate data, Python to clean it, and natural language processing to develop the overall strategy. Created a presentation to guide our focus for the next year and quarter, highlighting key KPIs and top strategies. This resulted in four product launches in six months and a higher conversion rate without increasing the budget.
• Led customer success project initiative by creating symbols to represent data points and Python to sift through over 10,000 emails, searching for keywords that matched customer intentions. Built a comprehensive data center using SQL for querying and Tableau for visualization. Analyzed the aggregated customer service emails and produced a detailed report for stakeholders. Communicated insights on client life cycle and average value, and identified key areas for the customer service and marketing teams to focus on, resulting in a higher product approval rate and review velocity.

In my role as a business analyst consultant for a forward-thinking mental health and psychiatry organization, I had the opportunity to guide a comprehensive transformation of the company's marketing strategy and operations.

Notable Achievements

• Developed a data-driven pricing model using natural language processing and Python to analyze two years of sales data. This led to strategic pricing adjustments, increased sales, and a record-breaking revenue month. Established clear sales rules for pricing consistency.
• Redesigned the customer journey and built a full pipeline in Retreat Guru CRM, managing leads to bookings, room preferences, and onboarding automation. Improved efficiency and customer experience. Facilitated significant new participant registrations through new marketing methods and trained team members.
• Developed a Python-based chatbot for prequalifications, integrated with the CRM system. This improved customer service efficiency, reduced the workload on human agents, and enhanced overall customer satisfaction.

As a Lead Marketing Consultant specializing in blockchain based product launches, I provided strategic guidance to over 150 projects in the rapidly evolving space

Key responsibilities included

• Rebuilt the CRM system using GoHighLevel with Salesforce integrations, leveraging data analysis to streamline sales and automate the customer journey. Created dashboards with real-time insights into customer interactions, sales pipeline, and performance metrics, resulting in improved data accuracy, customer segmentation, and sales forecasting.
• Conducted weekly consulting calls for client executives on data in blockchain product marketing, focusing on the integration of advanced analytics and data visualization tools to drive marketing effectiveness.

As a TikTok Media Consultant, I managed our relationship with the TikTok account manager, acting as both media buyer and strategist to create effective marketing campaigns for a diverse range of clients, from small businesses to Fortune 500 companies.

Key responsibilities included

• Built a CRM system for reporting using Honeybook and GoHighLevel, streamlining data collection and analysis. Automated key reporting tasks to improve efficiency and accuracy.
• Oversaw a $300,000 budget for TikTok ads, strategically allocating funds and managing ad campaigns from creation to optimization. Provided detailed performance reports to stakeholders to ensure profitability in ROAS metrics.
• Conducted market research to understand trends and audience preferences. Developed content strategies to enhance campaign effectiveness and drive engagement, continuously refining my analytical skills and strategic thinking.

• Founder of a media production company, that successfully managed and directed a range of projects, from social media marketing campaigns to wedding videography, both domestically and internationally
• Learned a deep understanding of market trends and client needs, which was leveraged to create compelling and effective content.

As a Marketing Manager, I built and led a dynamic sales team, creating a robust lead flow system through effective ad management and CRM development.

Key responsibilities included

• Designed and developed a sales lead CRM using GoHighLevel and HubSpot, integrating these platforms for automated lead tracking, nurturing, and scoring. Designed custom workflows and pipelines to enhance sales processes and ensure efficient lead conversion. Leveraged data analytics to monitor lead flow, identify bottlenecks, and optimize the sales funnel
• Created and managed digital ads on Facebook, LinkedIn, Google, and YouTube. Conducted market research to identify target audiences and crafted compelling content. Strategically allocated ad spend to maximize lead generation and conversion rates, continuously optimizing campaigns with A/B testing for higher ROI.
• Established and grew an international sales team, overseeing recruitment, training, and performance management. Managed contractors and handled billing to ensure smooth operations.