Caleb Rosa
Los Angeles,CA
Summary
Data-Driven SEO Expert with Leadership Skills excelling in managing successful SEO campaigns and team development. Skilled in overseeing all campaign stages, fostering strong professional relationships, and delivering impactful results through innovative strategies. Proficient in mentoring, goal-setting, and capitalizing on current SEO trends.
Overview
4
4
years of professional experience
Work History
SEO Manager
Break The Web
Remote, CA
05.2023 - 05.2024
- Accomplished a 70% increase in YoY non-branded organic clicks (118k to 201k) by developing a content plan, optimizing site architecture, and other optimization efforts.
- Achieved a 178% increase in non-branded organic clicks YoY (35k to 99k) by owning the direction of the campaign.
- Strategized and executed SEO campaigns for national & global D2C & SaaS brands to increase non-branded organic visibility.
- Led cross-functional teams (Content, Digital PR, Client Services) to develop and execute SEO strategies, managing campaign roadmaps and schedules in our PM system, which enhanced client satisfaction and retention through successful project delivery.
- Utilized analytics tools (GA4, Ahrefs, GSC, etc.) to analyze performance data, translating insights into actionable SEO enhancements with measurable outcomes.
- Contributed to the development of SEO processes by fine-tuning and creating SOPs.
- Communicated the value of SEO initiatives to clients in order to get buy-in.
- Continuously updated SEO practices and tools to stay ahead of algorithm changes, contributing to sustained client success in dynamic search environments.
SEO Team Lead
Lemonade Stand
Remote
05.2021 - 05.2023
- Accomplished a 143% YoY increase in keywords ranking 1-10 (186 to 453) by tracking content across its lifecycles and ensuring the site is optimized.
- Strategize SEO campaigns for medium & enterprise-level B2B and B2C clients.
- Contributed to the development of the SEO department by recording, writing, and conducting trainings/building out SOPs.
Account Manager
Alba-Tech Marketing Solutions
Covina, CA
2020 - 2021
- Met with clients on a regular basis and developed strategic growth plans for new and existing clients.
- Assisted in the build of websites including a custom ecommerce website with an option for visitors to personalize their product.
Education
Bachelor of Science - Marketing
California Baptist University
09.2017 - 05.2021
Skills
- Leadership
- People Development
- Google Analytics
- Google Search Console
- SEMrush
- AHREFS
- Agency Analytics
- Youtube SEO
- KPI Tracking
- Keyword Research
- Content Planning
- HTML/CSS
- Website Architecture Optimization
- Overseeing Keyword Placement
- Campaign Launch and Lifecycle Management
- Team Collaboration
- Competitor Analysis
- Storytelling with Data
Timeline
SEO Manager
Break The Web
05.2023 - 05.2024
SEO Team Lead
Lemonade Stand
05.2021 - 05.2023
Bachelor of Science - Marketing
California Baptist University
09.2017 - 05.2021
Account Manager
Alba-Tech Marketing Solutions
2020 - 2021
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