Caleb Silva
Las Cruces,NM
Summary
With extensive experience as a Director of Marketing, Manager at Wendy's, and Administrative Sales Assistant, I bring a unique blend of strategic vision, leadership, and operational expertise. I excel in developing and executing innovative marketing strategies, driving customer engagement, and enhancing brand visibility. My background in managing high-performance teams and ensuring exceptional customer service, combined with strong administrative and sales support skills, equips me to deliver outstanding results in fast-paced environments. Dedicated to continuous improvement and achieving organizational goals, I am ready to leverage my skills to contribute to the success of your team.
Overview
7
7
years of professional experience
Work History
Marketing Director
Gym Magic Kids
Las Cruces , NM
2023.03 - 2024.05
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Designed and produced marketing collateral for product launches and promotions.
- Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
- Oversaw daily management of all social media accounts, including responding to customer inquiries in a timely manner.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Updated web pages and social media profiles with engaging and current content.
Administrative Sales Associate
Gym Magic Kids
Las Cruces , NM
2022.04 - 2023.03
- Collaborated with management on marketing strategies to increase sales and gross profit.
- Responded to inbound inquiries from customers, vendors and partners with courteous attitude.
- Pleasantly welcomed visitors, answered phone calls and maintained front reception desk.
- Created spreadsheets in Microsoft Excel for record-keeping and reporting.
- Handled incoming calls and directed callers to appropriate department or employee.
- Responded to customer issues to provide immediate resolution and improve retention.
Manager
Wendy's
Las Cruces , NM
2017.07 - 2021.05
- Enforced customer service standards and resolved customer problems to uphold quality service.
- Trained employees on additional job positions to maintain coverage of roles.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Entered time and attendance logs in preparation for payroll.
- Trained workers in food preparation, money handling and cleaning roles to facilitate restaurant operations.
- Oversaw food preparation, production and presentation according to quality standards.
- Coached staff on strategies to enhance performance and improve customer relations.
Education
Associate in Pre-Business
New Mexico State University
Las Cruces, NM2022
Associate of Arts -
New Mexico State University
Las Cruces, NM2021
Skills
- Multitasking and Time Management
- Meticulous Attention to Detail
- Schedule Management
- Professional and Courteous
- Task Prioritization
- Confidentiality and Data Protection
- Office Equipment Operation
- Supply Inventory Control
Timeline
Marketing Director
Gym Magic Kids
2023.03 - 2024.05
Administrative Sales Associate
Gym Magic Kids
2022.04 - 2023.03
Manager
Wendy's
2017.07 - 2021.05
Associate in Pre-Business
New Mexico State University
Associate of Arts -
New Mexico State University
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