Caleb Strausbaugh
Winter Park,FL
Summary
Dynamic Sales and Channel Manager with 10+ years of sales experience and proven success across multiple organizations, leveraging expert negotiation and data analysis skills to drive sales growth and enhance market presence. Adept at cultivating strong relationships and resolving conflicts, I consistently deliver impactful results and exceed performance metrics in competitive environments.
Overview
8
8
years of professional experience
Work History
Channel Manager
Franklin WH Energy Storage Inc.
04.2024 - Current
- Drove a 400% increase in purchase orders from East Coast customers within the first year, expanding market reach and strengthening customer relationships.
- Conducted market research to identify new distribution opportunities for products, and to identify new stocking locations.
- Identified potential areas of improvement in existing channel operations.
- Worked closely with internal stakeholders, such as finance, legal, and operations, to ensure the smooth functioning of the business's multi-channel strategy.
- Collaborated with sales and marketing teams to create campaigns targeting specific markets or customers through various channels.
- Prepared monthly reports on performance metrics of channels such as sales volume, revenue and margin. Used the information for successful future forecasting.
- Assisted in developing pricing strategies (e.g., implementation of special price agreements for top customers) for different retail outlets, based on their geographical locations.
- Established procedures for resolving disputes between retailers and distributors and customers regarding product issues or delivery problems.
- Organized training sessions for channel partners on new products or services.
- Advocated for channel needs cross-functionally to deliver on partner and customer promises.
- Boosted company's brand recognition and sales through consistent physical presence at industry events and trade shows and proactive networking with customers and prospects.
Regional Sales Manager
Krannich Global Solar Distribution
09.2021 - 04.2024
- Increased regional sales and market share by aggressively generating new business through research, cold calling, and in-person visits to solar installers across FL, GA, SC, AL, MS, TN, and the Caribbean.
- Strengthened key customer relationships, ensuring high retention rates by analyzing evolving needs, negotiating flexible solutions, and delivering exceptional service.
- Expanded the branch’s book of business, leveraging industry networks and strategic outreach to capture new accounts and drive revenue growth.
- Developed and executed sales strategies with the COO, positioning Krannich as a leader in the Southeastern renewable energy market and significantly increasing Year 1 profitability.
- Led data-driven sales initiatives, implementing performance tracking metrics and CRM best practices (Sage, HubSpot) to optimize regional success.
- Facilitated ongoing product and market training, collaborating with manufacturers to keep the team ahead of industry trends and technological advancements.
- Trained and mentored new sales team members across Florida and Texas, enhancing product knowledge, sales strategies, and closing techniques.
- Represented Krannich at national trade shows, strengthening brand presence and driving new partnership opportunities.
- Coordinated cross-department efforts with procurement, logistics, and sales teams to meet and exceed branch goals.
- Proposed and implemented innovative marketing strategies, increasing brand awareness and expanding market reach.
- Created accurate sales forecasts and strategic projections, collaborating with leadership to establish quarterly and annual revenue targets.
- Maintained deep industry expertise, continuously researching market trends, competitive landscapes, and emerging opportunities.
Sales Manager
Smile Spinners Fabric & Sewing Boutique
06.2017 - 07.2021
- Drove revenue growth by establishing daily and monthly sales objectives, directly coaching sales staff to consistently meet or exceed targets.
- Expanded product offerings by negotiating new revenue categories, including sewing furniture and software, increasing overall store profitability.
- Developed high-impact sales materials to keep product offerings and promotions aligned with customer needs and industry trends.
- Implemented strategic sales plans, creating actionable schedules to achieve specific revenue goals and maximize customer engagement.
- Introduced interest-free financing options, increasing accessibility for large-ticket purchases and driving higher-value sales.
- Designed a closing-oriented sales procedure, later adopted company-wide, improving overall conversion rates.
- Managed pricing strategies, sales packages, margins, and P&L statements, ensuring profitability and competitive positioning.
- Built strong relationships with high-ticket manufacturers, successfully negotiating wholesale pricing contracts to improve margins.
- Oversaw all sales contracts, ensuring accuracy, compliance, and seamless transactions for customers.
- Led crisis sales strategy during COVID-19, proactively managing customer expectations, mitigating frustrations, and shifting focus to in-stock inventory to maintain sales momentum.
- Monitored industry trends and competitor activity, continuously refining strategies to adapt to changing market conditions.
- Reported directly to ownership, shaping the strategic direction of sales initiatives from concept to execution.
Sales Professional, Account Manager
Leader’s Casual Furniture
10.2016 - 06.2017
- Negotiated and closed high-value residential and commercial sales, securing deals exceeding six figures, particularly within the hospitality industry.
- Provided tailored design consultations, optimizing furniture-to-space ratios to enhance functionality and aesthetics for both residential and commercial clients.
- Managed showroom operations, overseeing daily opening and closing procedures for a 20,000+ sq. ft. retail space.
- Curated and rotated showroom displays, strategically positioning merchandise to maximize customer engagement and sales conversions.
- Executed international and high-volume sales, working with corporate and commercial clients to fulfill large-scale furniture orders.
- Ensured seamless post-sale customer experience, maintaining proactive communication to guarantee on-time deliveries and high service standards.
Education
B.S. - Business Administration And Management
Valencia College
07.2021
Skills
- Expert negotiator
- Skilled communicator
- Active Listening & Persuasion
- Sales Strategy & Execution
- Conflict Resolution
- Competitive Market Analysis
- Data Analysis
- Market Expansion
- Client Relationship Management
- Microsoft Office Suite
- QuickBooks
- CRM Software (Salesforce, HubSpot)
- ERP Software (Sage 100, Microsoft Dynamics 365 F&O)
Timeline
Channel Manager
Franklin WH Energy Storage Inc.
04.2024 - Current
Regional Sales Manager
Krannich Global Solar Distribution
09.2021 - 04.2024
Sales Manager
Smile Spinners Fabric & Sewing Boutique
06.2017 - 07.2021
Sales Professional, Account Manager
Leader’s Casual Furniture
10.2016 - 06.2017
B.S. - Business Administration And Management
Valencia College
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