CALEIGH BRANIGAN
FRANKFORT,IL
Summary
Young adult looking to continue my career in the commercial ad sales sector as a Sales Planner. I am outgoing, committed, driven, and quick to learn. I have experience in multiple professional areas including advertising, sales, broadcasting, marketing, and event planning. My different backgrounds allow me to look at tasks from multiple angles to help drive day to day tasks as well as reach long term goals.
Overview
9
9
years of professional experience
Work History
Account Service Representative
NBCUniversal
05.2021 - Current
- Build relationships with agencies and community to establish long-term business growth, achieve sales goals, and service targets by cultivating relationships with both internal and external clients.
- Resolve problems with high-profile clients to maintain relationships and increase return customer base.
- Collaborate with upper management to implement continuous improvements and exceed team goals.
- Regularly collaborate with multiple departments to ensure commercials air per client requests including but not limited to marketing, sales operations, inventory, planning, and sales.
- Collaborate with AdSmart to help ensure ATP built plans (Taco Bell, Southwest Airlines, Ace Hardware, Darden, Dairy Queen, Starbucks, Lowe’s, Kellogg's)
- Experience in multiple divisions including, but no limited to, Pharmaceuticals, Food, Quick Service Restaurants, Insurance, Travel, Retail, Social Media, Alcohol and Beverages, Finance, and Streaming.
- Worked across multiple networks and offices including E!, CNBC, Oxygen, Syfy, Telemundo, Universo, Bravo, USA, MSNBC, LA, and Detroit.
- Help to implement added value elements across multiple networks.
- Manage live programming that can affect units airing and worked with agencies to find resolutions.
- Research options and recommended services to address clients' needs.
Retail Promotions Events Coordinator
Rogers Enterprises Inc.
10.2018 - 06.2019
- Contacted new and existing vendors and negotiate donations for in-store events
- Coordinated details and logistics of event décor, appointments, set-up, and tear down
- Trained and educated store associates on proper event procedures
- Calculated budgets and adjust when necessary
- Worked with the marketing department and agency to prepare marketing materials (radio, TV, digital, and/or other media) and promoted the event to our guests and potential guests
- Analyzed event performance and prepare metrics presentation
- Built relationships with department heads to determine overall event strategy, messaging and goals
- Researched and recommended latest innovations in event tools, experiences and technology
- Evaluated event plans and identified/resolved concerns
- Built new and leveraged existing vendor relationships to improve pricing and maximize donations
- Initiatde and engaged in constant communication to all necessary individuals outlining event progress
- Developed improved measurement and post-event reporting process, analyze event performance and prepare metrics presentation
Marketing Coordinator
Arthur J. Gallagher & Co.
09.2017 - 09.2018
- Supported and drove growth throughout Gallagher's Illinois, Wisconsin, and Indiana offices
- Worked with producers that focus on a number of different practice areas including Commercial, Healthcare, and Public/ Non-profit Practices to help win, keep, and grow clients
- Created Sales Enablement processes and communicating these with the rest of the region
- Development of Marketing Collateral
- Research and Strategy with producers
- Branch Communications
- External and Internal Meetings and Seminar Support
- Execution and Support of Divisional and Regional Objectives
- Helped organize producers and run external marketing campaigns to reach potential new clients
Intern
College Primetime
08.2016 - 01.2017
- Wrote articles pertaining to college sports Monitor social media accounts
- Promoted brand Report news stories for publication or broadcast, describing the background and details of events
- Researched and analyzed background information related to stories in order to be able to provide complete and accurate information
- Gathered information about events through research, interviews, experience, or attendance at sports functions
- Obtained live footage including commentary
Student Worker
Fighting Irish Digital Media
09.2014 - 01.2017
- Work/Prepare for Notre Dame Athletic events
- Run Camera for Notre Dame Athletic events
- Training to work both on-air and on-camera for Notre Dame Athletics Assist with production both before, during, and after events
- Log video
- Sideline work inluding running cameras, assisting with set up, and parabolic microphones
- Assisted at ESPN broadcasts of Notre Dame events
Intern
120Sports
05.2016 - 08.2016
- Maintained programming logs, as required by station management and the Federal Communications Commission
- Followed and learned from talent and sports anchors
- Worked on screen
- Went around Chicago to get footage including an event at Wrigley Field
- Found breaking news for anchors to report
- Found bars to join a segment to get personal fan reactions from big games around the country
Education
Bachelor of Arts - Communication Studies
Saint Mary's College
Notre Dame, IN2018
Skills
- Deadline Driven
- Voice-overs/ On-Camera Talent
- Writing
- Microsoft Programs
- Social Networking/Media
- Natural Focused Leader
- Time Management
- Libel Laws
- Self Motivated
- Copy editing and Proof Reading
Timeline
Account Service Representative
NBCUniversal
05.2021 - Current
Retail Promotions Events Coordinator
Rogers Enterprises Inc.
10.2018 - 06.2019
Marketing Coordinator
Arthur J. Gallagher & Co.
09.2017 - 09.2018
Intern
College Primetime
08.2016 - 01.2017
Intern
120Sports
05.2016 - 08.2016
Student Worker
Fighting Irish Digital Media
09.2014 - 01.2017
Bachelor of Arts - Communication Studies
Saint Mary's College
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