Calina Holder
Winter Garden,FL
Summary
Accomplished Strategic Account Executive with a proven track record at RENT., specializing in B2B sales and relationship building. Excelled in leveraging Google Ads and social media marketing to exceed sales quotas and foster customer satisfaction. Demonstrated expertise in driving growth and enhancing brand awareness through strategic sales presentations and effective reputation management.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Strategic Account Executive
RENT.
Southeast, FL
10.2023 - Current
- Grow and maintain relationships with Centralized multifamily accounts across the Southeast
- Engage with Marketing Directors, Regionals, and Executive Leadership to promote Rent's digital marketing solutions
- Focus on B2B sales and lead generation, expanding Rent’s presence within the property management sector
- Present, consult, and sell Rent’s suite of digital marketing solutions to property management companies
Regional Solutions Specialist
RENT.
Southeast, FL
03.2023 - 10.2023
- Specialized in Rent’s brand awareness campaigns and lead generation solutions for multifamily communities
- Collaborated with Florida sales executives to present and demo Rent’s solutions
- Actively networked through Florida local apartment associations to enhance brand awareness
- Travelled within Central and North Florida to support conferences, meetings, and industry events
Regional Account Executive
ZUMPER
Jacksonville/Orlando, FL
06.2021 - 03.2022
- Sold Zumper’s suite of multifamily marketing products, consistently exceeding monthly sales quotas
- Built and maintained relationships with multifamily decision-makers, aligning product offerings with their needs
- Worked with leasing consultants, property managers, and marketing directors to drive business growth
- Conducted cold calls, in-person visits, and online product demos to generate new business
Regional Account Executive
LEASELABS BY REALPAGE
Greater Orlando, FL
06.2020 - 06.2021
- Specialized in full-stack multifamily marketing solutions including SEO, SEM, social media, reputation management, and website development
- Prospected for new business while managing and upselling existing accounts in the territory
- Sold investment management software and data analytics platforms, presenting ROI advantages through web-based demos
- Built relationships with C-level executives, providing strategic solutions to meet business needs
Sales Executive
RENTPATH
Greater Orlando, FL
11.2016 - 06.2020
- Developed and maintained relationships with multifamily clients and local apartment associations across Central Florida
- Exceeded sales goals and quotas for new business and digital marketing services
- Managed pipeline and forecasts using Salesforce CRM to track revenue and growth opportunities
- Conducted regular sales and service meetings with decision-makers to discuss opportunities and service offerings
Assistant Manager
GREYSTAR
Orlando, FL
07.2014 - 10.2016
- Assisted Community Manager in optimizing income opportunities and managing community operations
- Managed rent collections and ensured zero delinquencies, adhering to financial policies
- Fostered customer satisfaction and cross-marketing opportunities with local businesses to increase residential exposure
Assistant Manager/Leasing Consultant
TRIBRIDGE RESIDENTIAL
Jacksonville, FL
04.2013 - 07.2014
- Led leasing efforts for a 220-unit mid-rise apartment community, focusing on marketing plans and renewal efforts
- Assisted with financial management and oversaw the preparation of vacated apartments
- Trained and developed team members, ensuring a customer-friendly atmosphere
Leasing Consultant
EQUITY RESIDENTIAL
Chicago, IL
12.2007 - 04.2013
- Company Overview: (Headquarters)
- Managed leasing process and presented apartments in a positive light to prospective tenants
- Demonstrated strong sales and customer service skills, maintaining a closing ratio of 50%
- Played a key role in the acquisition of a 480-unit community and the disposition of 12 properties
- (Headquarters)
Education
Bachelor of Arts - Marketing
University of North Florida
01.2007
High School Education -
Father Lopez Catholic High School
Skills
- B2B Sales
- Sales presentations
- Reputation Management
- Relationship Building
- Customer Satisfaction
- Google Ads
- Social Media Marketing
- Sales effectiveness
Technology
Salesforce, SalesLoft, Google Ads, Microsoft Office Suite, MRI/IRES Software
Volunteer Experience
- Big Brothers/Big Sisters of Northeast Florida, Volunteer, 10/01/15, 10/01/16, Mentored youth, fostering positive relationships and supporting community development.
- Habitat for Humanity of Florida, Coordinator/Volunteer, Contributed to building homes for those in need, assisting with the construction and project coordination.
Accomplishmentsandaccolades
- Meta Certified Digital Marketing Associate, 2023
- Google Ad Search Certification, 2023
- Certified Apartment Supplier, National Apartment Association, 2022
- Director of Public Relations, Delta Gamma, University of North Florida, 2007
Professional Development
- Building Resilience
- Communicating Across Cultures
- Confronting Bias: Thriving Across Our Differences
- Customer Service: Creating Customer Value
- Customer Service: Managing Customer Expectations
- Developing Emotional Intelligence
- Digital Body Language
- Diversity, Inclusion, and Belonging
- Executive Presence on Video Conference Calls
- Google AdWords Essential Training
- Leading and Working in Teams
- Leading with Emotional Intelligence
- Negotiating Leadership Success
- Serving Customers Using Social Media
- Time Management: Work from Home
- Unconscious Bias
Languages
English
Full Professional
Certification
- Meta Certified Digital Marketing Associate | 2023
- Google Ad Search Certification | 2023
- Snapchat Essentials | 2023
- Certified Apartment Supplier | National Apartment Association, 2022
Timeline
Strategic Account Executive
RENT.
10.2023 - Current
Regional Solutions Specialist
RENT.
03.2023 - 10.2023
Regional Account Executive
ZUMPER
06.2021 - 03.2022
Regional Account Executive
LEASELABS BY REALPAGE
06.2020 - 06.2021
Sales Executive
RENTPATH
11.2016 - 06.2020
Assistant Manager
GREYSTAR
07.2014 - 10.2016
Assistant Manager/Leasing Consultant
TRIBRIDGE RESIDENTIAL
04.2013 - 07.2014
Leasing Consultant
EQUITY RESIDENTIAL
12.2007 - 04.2013
Bachelor of Arts - Marketing
University of North Florida
High School Education -
Father Lopez Catholic High School
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